---
title: "YouGov BrandIndex: search popularity and Share of Search worldwide"
description: "YouGov BrandIndex tracks consumer perceptions of brands and their competitors through ongoing survey research. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/yougov-brandindex"
publisher: "Brandwave"
---

# YouGov BrandIndex: search popularity and Share of Search worldwide

YouGov BrandIndex tracks consumer perceptions of brands and their competitors through ongoing survey research. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: YouGov BrandIndex
- **Owned by**: YouGov
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among brand tracking platforms**: 15.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Brand tracking platforms | 3 | 15.9% | 720 |

- [Brand tracking platforms](/demand/global-en/categories/brand-tracking-platforms)

## How has branded search demand for YouGov BrandIndex changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for YouGov BrandIndex worldwide held steady at 720.
- Across the 11 months ending August 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide increased from 12.9% to 15.9%.
- Across the 11 months ending August 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide peaked at 24.8% in March 2026 and was lowest at 10.6% in December 2025.

## How did search popularity change for brand tracking platforms worldwide in August 2026?

- In August 2026, Attest gained estimated Share of Search among brand tracking platforms worldwide, from 4.1% to 5.1%.
- In August 2026, quantilope gained estimated Share of Search among brand tracking platforms worldwide, from 52.8% to 53.4%.
- In August 2026, Tracksuit lost estimated Share of Search among brand tracking platforms worldwide, from 26.2% to 24.3%.
- Estimated monthly branded searches for Latana worldwide rose 20% over 11 measured months, from 50 to 60 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brand tracking platforms | 720 | 12.9% | 3 |
| Nov 2025 | Brand tracking platforms | 720 | 12.5% | 3 |
| Dec 2025 | Brand tracking platforms | 480 | 10.6% | 3 |
| Jan 2026 | Brand tracking platforms | 720 | 12.8% | 3 |
| Feb 2026 | Brand tracking platforms | 720 | 14.8% | 3 |
| Mar 2026 | Brand tracking platforms | 1.6K | 24.8% | 2 |
| Apr 2026 | Brand tracking platforms | 880 | 17.5% | 3 |
| May 2026 | Brand tracking platforms | 880 | 19.4% | 3 |
| Jun 2026 | Brand tracking platforms | 720 | 16% | 3 |
| Jul 2026 | Brand tracking platforms | 720 | 15.7% | 3 |
| Aug 2026 | Brand tracking platforms | 720 | 15.9% | 3 |
| Sep 2026 | Brand tracking platforms | — | — | — |

## How is YouGov BrandIndex measured?

Brandwave collects information about searches that people make online using YouGov BrandIndex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yougov brandindex”

## Which brand tracking platforms compete with YouGov BrandIndex?

- [quantilope](/demand/global-en/brands/quantilope): Head-to-head: /demand/global-en/compare/quantilope-vs-yougov-brandindex
- [Tracksuit](/demand/global-en/brands/tracksuit): Head-to-head: /demand/global-en/compare/tracksuit-vs-yougov-brandindex
- [Attest](/demand/global-en/brands/attest): Head-to-head: /demand/global-en/compare/attest-vs-yougov-brandindex
- [Latana](/demand/global-en/brands/latana): Head-to-head: /demand/global-en/compare/latana-vs-yougov-brandindex

## Who owns YouGov BrandIndex?

YouGov BrandIndex is owned by YouGov. Brandwave does not track any other brands owned by YouGov.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns YouGov BrandIndex?

YouGov BrandIndex is owned by YouGov. Brandwave does not track any other brands owned by YouGov.

## Cite this page

Brandwave. "YouGov BrandIndex: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/yougov-brandindex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yougov-brandindex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.