---
title: "Yoto: search popularity and Share of Search worldwide"
description: "Yoto offers screen-free audio players for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/yoto"
publisher: "Brandwave"
---

# Yoto: search popularity and Share of Search worldwide

Yoto offers screen-free audio players for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yoto
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among kids audio player brands**: 28.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kids audio player brands | 2 | 28.7% | 593K |

- [Kids audio player brands](/demand/global-en/categories/kids-audio-player-brands)

## How has branded search demand for Yoto changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yoto worldwide fell from 782K to 593K.
- Across the 11 months ending August 2026, Yoto’s estimated Share of Search among kids audio player brands worldwide peaked at 37.3% in June 2026 and was lowest at 27.2% in February 2026.

## How did search popularity change for kids audio player brands worldwide in August 2026?

- In August 2026, Tonies gained estimated Share of Search among kids audio player brands worldwide, from 59.4% to 66.4%.
- In August 2026, Yoto lost estimated Share of Search among kids audio player brands worldwide, from 34.6% to 28.7%.
- In August 2026, Lunii lost estimated Share of Search among kids audio player brands worldwide, from 4% to 3.3%.
- Estimated monthly branded searches for TIMIO worldwide fell 18.2% over 11 measured months, from 40.6K to 33.2K in August 2026.
- Estimated monthly branded searches for FABA worldwide fell 14.5% over 11 measured months, from 1.2K to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kids audio player brands | 782K | 28.6% | 2 |
| Nov 2025 | Kids audio player brands | 1.6M | 31.6% | 2 |
| Dec 2025 | Kids audio player brands | 1.1M | 29.5% | 2 |
| Jan 2026 | Kids audio player brands | 577K | 28.7% | 2 |
| Feb 2026 | Kids audio player brands | 442K | 27.2% | 2 |
| Mar 2026 | Kids audio player brands | 541K | 31% | 2 |
| Apr 2026 | Kids audio player brands | 397K | 30.7% | 2 |
| May 2026 | Kids audio player brands | 486K | 34.6% | 2 |
| Jun 2026 | Kids audio player brands | 538K | 37.3% | 2 |
| Jul 2026 | Kids audio player brands | 594K | 34.6% | 2 |
| Aug 2026 | Kids audio player brands | 593K | 28.7% | 2 |
| Sep 2026 | Kids audio player brands | — | — | — |

## How is Yoto measured?

Brandwave collects information about searches that people make online using Yoto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yoto”
- “yoto audio player”
- “yoto mini”
- “yoto player”
- “yoto storyteller”
- “yotoplay com”

## Which kids audio player brands compete with Yoto?

- [Tonies](/demand/global-en/brands/tonies): Head-to-head: /demand/global-en/compare/tonies-vs-yoto
- [Lunii](/demand/global-en/brands/lunii): Head-to-head: /demand/global-en/compare/lunii-vs-yoto
- [TIMIO](/demand/global-en/brands/timio): Head-to-head: /demand/global-en/compare/timio-vs-yoto
- [FABA](/demand/global-en/brands/faba): Head-to-head: /demand/global-en/compare/faba-vs-yoto

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yoto: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/yoto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yoto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.