--- title: "Yonex: search popularity and Share of Search worldwide" description: "Yonex makes racquets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/yonex" publisher: "Brandwave" --- # Yonex: search popularity and Share of Search worldwide Yonex makes racquets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yonex - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among badminton shuttles**: 33.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Badminton shuttles | 2 | 33.7% | 368K | | Badminton rackets | 2 | 33.8% | 368K | | Badminton brands | 2 | 33.9% | 368K | | Tennis rackets | 1 | 65.5% | 368K | | Tennis racket brands | 1 | 66.2% | 368K | - [Badminton shuttles](/demand/global-en/categories/badminton-shuttles) - [Badminton rackets](/demand/global-en/categories/badminton-rackets) - [Badminton brands](/demand/global-en/categories/badminton-brands) - [Tennis rackets](/demand/global-en/categories/tennis-rackets) - [Tennis racket brands](/demand/global-en/categories/tennis-racket-brands) ## How has branded search demand for Yonex changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Yonex worldwide fell from 450K to 368K. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton shuttles worldwide decreased from 44.2% to 33.7%. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton shuttles worldwide peaked at 45% in January 2026 and was lowest at 24.2% in June 2026. - Across the 11 months ending August 2026, Yonex fell from 1st to 2nd among badminton shuttles worldwide. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton rackets worldwide decreased from 44.2% to 33.8%. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton rackets worldwide peaked at 45% in January 2026 and was lowest at 24.2% in June 2026. - Across the 11 months ending August 2026, Yonex fell from 1st to 2nd among badminton rackets worldwide. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton brands worldwide decreased from 44.4% to 33.9%. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton brands worldwide peaked at 45.2% in January 2026 and was lowest at 24.2% in June 2026. - Across the 11 months ending August 2026, Yonex fell from 1st to 2nd among badminton brands worldwide. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis rackets worldwide decreased from 66.4% to 65.5%. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis rackets worldwide peaked at 69.7% in December 2025 and was lowest at 61.7% in November 2025. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis racket brands worldwide decreased from 66.9% to 66.2%. - Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis racket brands worldwide peaked at 70.2% in December 2025 and was lowest at 62.3% in November 2025. ## How did search popularity change for badminton shuttles worldwide in August 2026? - In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton shuttles worldwide, at 33.7%. - In August 2026, Yonex lost estimated Share of Search among badminton shuttles worldwide, from 36.1% to 33.7%. - In August 2026, Li-Ning lost estimated Share of Search among badminton shuttles worldwide, from 19.7% to 18.4%. - In August 2026, Babolat lost estimated Share of Search among badminton shuttles worldwide, from 13.2% to 12.4%. - Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Ashaway worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for badminton rackets worldwide in August 2026? - In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton rackets worldwide, at 33.8%. - In August 2026, Yonex lost estimated Share of Search among badminton rackets worldwide, from 36.1% to 33.8%. - In August 2026, Li-Ning lost estimated Share of Search among badminton rackets worldwide, from 19.7% to 18.4%. - In August 2026, Babolat lost estimated Share of Search among badminton rackets worldwide, from 13.2% to 12.4%. - Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## How did search popularity change for badminton brands worldwide in August 2026? - In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton brands worldwide, at 33.9%. - In August 2026, Yonex lost estimated Share of Search among badminton brands worldwide, from 36.2% to 33.9%. - In August 2026, Li-Ning lost estimated Share of Search among badminton brands worldwide, from 19.8% to 18.5%. - In August 2026, Babolat lost estimated Share of Search among badminton brands worldwide, from 13.3% to 12.4%. - Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## How did search popularity change for tennis rackets worldwide in August 2026? - In August 2026, Dunlop gained estimated Share of Search among tennis rackets worldwide, from 4.9% to 5.9%. - In August 2026, Yonex lost estimated Share of Search among tennis rackets worldwide, from 66.3% to 65.5%. - In August 2026, Wilson rose from 6th to 5th among tennis rackets worldwide. - In August 2026, Prince fell from 5th to 6th among tennis rackets worldwide. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## How did search popularity change for tennis racket brands worldwide in August 2026? - In August 2026, Dunlop gained estimated Share of Search among tennis racket brands worldwide, from 5% to 6%. - In August 2026, Yonex lost estimated Share of Search among tennis racket brands worldwide, from 67.3% to 66.2%. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Badminton shuttles | 450K | 44.2% | 1 | | Nov 2025 | Badminton shuttles | 368K | 38.1% | 1 | | Dec 2025 | Badminton shuttles | 450K | 44.3% | 1 | | Jan 2026 | Badminton shuttles | 450K | 45% | 1 | | Feb 2026 | Badminton shuttles | 450K | 44.5% | 1 | | Mar 2026 | Badminton shuttles | 368K | 36.2% | 1 | | Apr 2026 | Badminton shuttles | 368K | 36.2% | 1 | | May 2026 | Badminton shuttles | 368K | 36.2% | 1 | | Jun 2026 | Badminton shuttles | 368K | 24.2% | 2 | | Jul 2026 | Badminton shuttles | 368K | 36.1% | 1 | | Aug 2026 | Badminton shuttles | 368K | 33.7% | 2 | | Sep 2026 | Badminton shuttles | — | — | — | | Oct 2025 | Badminton rackets | 450K | 44.2% | 1 | | Nov 2025 | Badminton rackets | 368K | 38.1% | 1 | | Dec 2025 | Badminton rackets | 450K | 44.4% | 1 | | Jan 2026 | Badminton rackets | 450K | 45% | 1 | | Feb 2026 | Badminton rackets | 450K | 44.5% | 1 | | Mar 2026 | Badminton rackets | 368K | 36.2% | 1 | | Apr 2026 | Badminton rackets | 368K | 36.2% | 1 | | May 2026 | Badminton rackets | 368K | 36.2% | 1 | | Jun 2026 | Badminton rackets | 368K | 24.2% | 2 | | Jul 2026 | Badminton rackets | 368K | 36.1% | 1 | | Aug 2026 | Badminton rackets | 368K | 33.8% | 2 | | Sep 2026 | Badminton rackets | — | — | — | | Oct 2025 | Badminton brands | 450K | 44.4% | 1 | | Nov 2025 | Badminton brands | 368K | 38.2% | 1 | | Dec 2025 | Badminton brands | 450K | 44.5% | 1 | | Jan 2026 | Badminton brands | 450K | 45.2% | 1 | | Feb 2026 | Badminton brands | 450K | 44.6% | 1 | | Mar 2026 | Badminton brands | 368K | 36.3% | 1 | | Apr 2026 | Badminton brands | 368K | 36.3% | 1 | | May 2026 | Badminton brands | 368K | 36.3% | 1 | | Jun 2026 | Badminton brands | 368K | 24.2% | 2 | | Jul 2026 | Badminton brands | 368K | 36.2% | 1 | | Aug 2026 | Badminton brands | 368K | 33.9% | 2 | | Sep 2026 | Badminton brands | — | — | — | | Oct 2025 | Tennis rackets | 450K | 66.4% | 1 | | Nov 2025 | Tennis rackets | 368K | 61.7% | 1 | | Dec 2025 | Tennis rackets | 450K | 69.7% | 1 | | Jan 2026 | Tennis rackets | 450K | 66.4% | 1 | | Feb 2026 | Tennis rackets | 450K | 67% | 1 | | Mar 2026 | Tennis rackets | 368K | 61.8% | 1 | | Apr 2026 | Tennis rackets | 368K | 62.5% | 1 | | May 2026 | Tennis rackets | 368K | 62.1% | 1 | | Jun 2026 | Tennis rackets | 368K | 62.8% | 1 | | Jul 2026 | Tennis rackets | 368K | 66.3% | 1 | | Aug 2026 | Tennis rackets | 368K | 65.5% | 1 | | Sep 2026 | Tennis rackets | — | — | — | | Oct 2025 | Tennis racket brands | 450K | 66.9% | 1 | | Nov 2025 | Tennis racket brands | 368K | 62.3% | 1 | | Dec 2025 | Tennis racket brands | 450K | 70.2% | 1 | | Jan 2026 | Tennis racket brands | 450K | 67.1% | 1 | | Feb 2026 | Tennis racket brands | 450K | 67.5% | 1 | | Mar 2026 | Tennis racket brands | 368K | 62.5% | 1 | | Apr 2026 | Tennis racket brands | 368K | 63.1% | 1 | | May 2026 | Tennis racket brands | 368K | 62.8% | 1 | | Jun 2026 | Tennis racket brands | 368K | 63.7% | 1 | | Jul 2026 | Tennis racket brands | 368K | 67.3% | 1 | | Aug 2026 | Tennis racket brands | 368K | 66.2% | 1 | | Sep 2026 | Tennis racket brands | — | — | — | ## How is Yonex measured? Brandwave collects information about searches that people make online using Yonex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “yonex” ## Which badminton shuttles compete with Yonex? - [Carlton](/demand/global-en/brands/carlton): Head-to-head: /demand/global-en/compare/carlton-vs-yonex - [Li-Ning](/demand/global-en/brands/li-ning): Head-to-head: /demand/global-en/compare/li-ning-vs-yonex - [Babolat](/demand/global-en/brands/babolat): Head-to-head: /demand/global-en/compare/babolat-vs-yonex - [Victor](/demand/global-en/brands/victor-badminton): Head-to-head: /demand/global-en/compare/victor-badminton-vs-yonex - [Ashaway](/demand/global-en/brands/ashaway): Head-to-head: /demand/global-en/compare/ashaway-vs-yonex ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Yonex: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/yonex This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yonex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.