--- title: "Yogasleep: search popularity worldwide" description: "Yogasleep makes white noise machines, including the Dohm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/yogasleep" publisher: "Brandwave" --- # Yogasleep: search popularity worldwide Yogasleep makes white noise machines, including the Dohm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yogasleep - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among white noise machine brands**: 44.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | White noise machine brands | 1 | 44.8% | 21.4K | - [White noise machine brands](/demand/global-en/categories/white-noise-machine-brands) ## Top white noise machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yogasleep appeared in all five answers. Yogasleep is the most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yogasleep | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LectroFan | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SNOOZ | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Hatch | 4th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about white noise machine brands - Asked ChatGPT "Which white noise machine should I buy?": 1. LectroFan, 2. Yogasleep - Asked ChatGPT "What are the best white noise machine brands?": 1. LectroFan, 2. Yogasleep, 3. SNOOZ, 4. Hatch - Asked ChatGPT "What's the best white noise machine for a baby's room?": 1. Yogasleep, 2. Hatch - Searched Google, AI Overview "white noise machine": 1. Yogasleep - Searched Google, AI Overview "best white noise machine": 1. SNOOZ, 2. Yogasleep, 3. LectroFan, 4. Hatch Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Yogasleep changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Yogasleep worldwide fell from 23.9K to 21.4K. - Across the 12 months ending September 2026, Yogasleep’s share of searches among white noise machine brands worldwide decreased from 47.5% to 44.8%. - Across the 12 months ending September 2026, Yogasleep’s share of searches among white noise machine brands worldwide peaked at 49.3% in February 2026 and was lowest at 43.3% in November 2025. ## How did search popularity change for white noise machine brands worldwide in September 2026? - In September 2026, SNOOZ gained share of searches among white noise machine brands worldwide, from 23.6% to 25.3%. - In September 2026, Hatch gained share of searches among white noise machine brands worldwide, from 19.3% to 20.7%. - In September 2026, LectroFan gained share of searches among white noise machine brands worldwide, from 8.6% to 9.2%. - In September 2026, Yogasleep lost share of searches among white noise machine brands worldwide, from 48.4% to 44.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | White noise machine brands | 23.9K | 47.5% | 1 | | Nov 2025 | White noise machine brands | 21.8K | 43.3% | 1 | | Dec 2025 | White noise machine brands | 26.3K | 47.5% | 1 | | Jan 2026 | White noise machine brands | 26.6K | 47.8% | 1 | | Feb 2026 | White noise machine brands | 23.9K | 49.3% | 1 | | Mar 2026 | White noise machine brands | 26.6K | 47.8% | 1 | | Apr 2026 | White noise machine brands | 22.1K | 45.6% | 1 | | May 2026 | White noise machine brands | 22.1K | 47.3% | 1 | | Jun 2026 | White noise machine brands | 24.5K | 48.1% | 1 | | Jul 2026 | White noise machine brands | 23K | 48.7% | 1 | | Aug 2026 | White noise machine brands | 24.8K | 48.4% | 1 | | Sep 2026 | White noise machine brands | 21.4K | 44.8% | 1 | ## How are Yogasleep’s branded searches counted? Brandwave collects information about searches that people make online using Yogasleep’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dohm” - “marpac” - “yogasleep” ## Which white noise machine brands compete with Yogasleep? - [SNOOZ](/demand/global-en/brands/snooz): Head-to-head: /demand/global-en/compare/snooz-vs-yogasleep - [Hatch](/demand/global-en/brands/hatch-sleep): Head-to-head: /demand/global-en/compare/hatch-sleep-vs-yogasleep - [LectroFan](/demand/global-en/brands/lectrofan): Head-to-head: /demand/global-en/compare/lectrofan-vs-yogasleep ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Yogasleep: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/yogasleep This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yogasleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.