---
title: "Yo-Zuri: search popularity worldwide"
description: "Yo-Zuri is fishing lure maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/yo-zuri"
publisher: "Brandwave"
---

# Yo-Zuri: search popularity worldwide

Yo-Zuri is fishing lure maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yo-Zuri
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fishing lures**: 6.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fishing lures | 4 | 6.8% | 11K |

- [Fishing lures](/demand/global-en/categories/fishing-lures)

## How has branded search demand for Yo-Zuri changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yo-Zuri worldwide fell from 12.8K to 11K.
- Across the 11 months ending August 2026, Yo-Zuri’s estimated Share of Search among fishing lures worldwide decreased from 7.7% to 6.8%.
- Across the 11 months ending August 2026, Yo-Zuri’s estimated Share of Search among fishing lures worldwide peaked at 7.9% in April 2026 and was lowest at 6.7% in June 2026.

## How did search popularity change for fishing lures worldwide in August 2026?

- In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 22.9% to 27.2%.
- In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 7.7% to 6.1%.
- In August 2026, Rapala lost estimated Share of Search among fishing lures worldwide, from 47% to 45.6%.
- In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 2.8% to 2.2%.
- Strike King’s estimated Share of Search among fishing lures worldwide has lost ground for 3 months in a row, from 13.8% to 12.2% in August 2026.
- In August 2026, Yo-Zuri rose from 5th to 4th among fishing lures worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fishing lures | 12.8K | 7.7% | 4 |
| Nov 2025 | Fishing lures | 11K | 7% | 4 |
| Dec 2025 | Fishing lures | 11K | 7.5% | 4 |
| Jan 2026 | Fishing lures | 9.5K | 7.7% | 4 |
| Feb 2026 | Fishing lures | 9K | 7.7% | 4 |
| Mar 2026 | Fishing lures | 11.7K | 7.4% | 5 |
| Apr 2026 | Fishing lures | 11.7K | 7.9% | 5 |
| May 2026 | Fishing lures | 11.7K | 6.7% | 5 |
| Jun 2026 | Fishing lures | 11.7K | 6.7% | 5 |
| Jul 2026 | Fishing lures | 11K | 7% | 5 |
| Aug 2026 | Fishing lures | 11K | 6.8% | 4 |
| Sep 2026 | Fishing lures | — | — | — |

## How is Yo-Zuri measured?

Brandwave collects information about searches that people make online using Yo-Zuri’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yo zuri”
- “yo zuri lures”

## Which fishing lures compete with Yo-Zuri?

- [Rapala](/demand/global-en/brands/rapala): Head-to-head: /demand/global-en/compare/rapala-vs-yo-zuri
- [Savage Gear](/demand/global-en/brands/savage-gear): Head-to-head: /demand/global-en/compare/savage-gear-vs-yo-zuri
- [Strike King](/demand/global-en/brands/strike-king): Head-to-head: /demand/global-en/compare/strike-king-vs-yo-zuri
- [Berkley](/demand/global-en/brands/berkley-fishing): Head-to-head: /demand/global-en/compare/berkley-fishing-vs-yo-zuri
- [Mepps](/demand/global-en/brands/mepps): Head-to-head: /demand/global-en/compare/mepps-vs-yo-zuri

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yo-Zuri: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/yo-zuri

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yo-zuri. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.