---
title: "YNAB: search popularity and Share of Search worldwide"
description: "YNAB offers an app for tracking spending and managing personal budgets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ynab"
publisher: "Brandwave"
---

# YNAB: search popularity and Share of Search worldwide

YNAB offers an app for tracking spending and managing personal budgets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: YNAB
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among personal budgeting apps**: 46.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Personal budgeting apps | 1 | 46.3% | 178K |

- [Personal budgeting apps](/demand/global-en/categories/personal-budgeting-apps)

## How has branded search demand for YNAB changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for YNAB worldwide fell from 230K to 178K.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among personal budgeting apps worldwide decreased from 51.1% to 46.3%.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among personal budgeting apps worldwide peaked at 56.2% in June 2026 and was lowest at 46.3% in August 2026.

## How did search popularity change for personal budgeting apps worldwide in August 2026?

- Monarch Money’s estimated Share of Search among personal budgeting apps worldwide has gained ground for 3 months in a row, from 25.3% to 36.1% in August 2026.
- PocketGuard’s estimated Share of Search among personal budgeting apps worldwide has lost ground for 3 months in a row, from 7.9% to 5.1% in August 2026.
- Estimated monthly branded searches for Copilot Money worldwide rose 49.5% over 11 measured months, from 15.9K to 23.8K in August 2026.
- Estimated monthly branded searches for Goodbudget worldwide fell 55.3% over 11 measured months, from 54.4K to 24.3K in August 2026.
- Estimated monthly branded searches for YNAB worldwide fell 22.4% over 11 measured months, from 230K to 178K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Personal budgeting apps | 230K | 51.1% | 1 |
| Nov 2025 | Personal budgeting apps | 218K | 53.3% | 1 |
| Dec 2025 | Personal budgeting apps | 233K | 50% | 1 |
| Jan 2026 | Personal budgeting apps | 304K | 52.6% | 1 |
| Feb 2026 | Personal budgeting apps | 203K | 52.4% | 1 |
| Mar 2026 | Personal budgeting apps | 203K | 51% | 1 |
| Apr 2026 | Personal budgeting apps | 204K | 51.8% | 1 |
| May 2026 | Personal budgeting apps | 203K | 53.9% | 1 |
| Jun 2026 | Personal budgeting apps | 198K | 56.2% | 1 |
| Jul 2026 | Personal budgeting apps | 179K | 46.4% | 1 |
| Aug 2026 | Personal budgeting apps | 178K | 46.3% | 1 |
| Sep 2026 | Personal budgeting apps | — | — | — |

## How is YNAB measured?

Brandwave collects information about searches that people make online using YNAB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ynab”
- “ynab app”
- “ynab budget”
- “ynab budget app”
- “ynab com”
- “you need a budget”

## Which personal budgeting apps compete with YNAB?

- [Monarch Money](/demand/global-en/brands/monarch-money): Head-to-head: /demand/global-en/compare/monarch-money-vs-ynab
- [Goodbudget](/demand/global-en/brands/goodbudget): Head-to-head: /demand/global-en/compare/goodbudget-vs-ynab
- [Copilot Money](/demand/global-en/brands/copilot-money): Head-to-head: /demand/global-en/compare/copilot-money-vs-ynab
- [PocketGuard](/demand/global-en/brands/pocketguard): Head-to-head: /demand/global-en/compare/pocketguard-vs-ynab

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "YNAB: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ynab

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ynab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.