--- title: "Yellowfin: search popularity worldwide" description: "An American maker of offshore fishing boats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/yellowfin-boats" publisher: "Brandwave" --- # Yellowfin: search popularity worldwide An American maker of offshore fishing boats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yellowfin - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among boat brands**: 3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boat brands | 11 | 3% | 6.6K | - [Boat brands](/demand/global-en/categories/boat-brands) ## Top boat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yellowfin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Yellowfin is the fourth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boston Whaler | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Grady-White | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Bennington | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Yellowfin | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Robalo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sea Ray | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Barletta | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Malibu | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | MasterCraft | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Nautique | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Bayliner | 11th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about boat brands - Asked ChatGPT "Which boat brand should I buy?": 1. Bennington, 2. Boston Whaler, 3. Grady-White - Asked ChatGPT "What are the best boat brands?": 1. Boston Whaler, 2. Grady-White, 3. Robalo, 4. Sea Ray, 5. Yellowfin, 6. Bennington, 7. Barletta, 8. Nautique, 9. MasterCraft, 10. Malibu, 11. Bayliner - Asked ChatGPT "What's the best boat brand for family boating?": 1. Boston Whaler, 2. Sea Ray, 3. Bennington - Searched Google, AI Overview "boat brands": 1. Boston Whaler, 2. Grady-White, 3. Yellowfin, 4. Robalo, 5. Bennington, 6. Barletta, 7. Malibu, 8. MasterCraft, 9. Nautique, 10. Sea Ray - Searched Google, AI Overview "fishing boat brands": 1. Boston Whaler, 2. Grady-White, 3. Yellowfin Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Yellowfin changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Yellowfin worldwide held steady at 6.6K. - Across the 12 months ending September 2026, Yellowfin’s share of searches among boat brands worldwide decreased from 3.6% to 3%. - Across the 12 months ending September 2026, Yellowfin’s share of searches among boat brands worldwide peaked at 7.5% in March 2026 and was lowest at 2.7% in June 2026. - Across the 12 months ending September 2026, Yellowfin fell from 10th to 11th among boat brands worldwide. ## How did search popularity change for boat brands worldwide in September 2026? - In September 2026, Bayliner overtook Grady-White to rank 4th among boat brands worldwide, with 6.7% of the searches. - In September 2026, Boston Whaler gained share of searches among boat brands worldwide, from 30.2% to 32.8%. - In September 2026, Malibu gained share of searches among boat brands worldwide, from 9.2% to 10%. - In September 2026, Sea Ray lost share of searches among boat brands worldwide, from 21.3% to 18.9%. - In September 2026, Grady-White lost share of searches among boat brands worldwide, from 7.5% to 6.7%. - In September 2026, MasterCraft lost share of searches among boat brands worldwide, from 6.2% to 5.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boat brands | 6.6K | 3.6% | 10 | | Nov 2025 | Boat brands | 6.6K | 4.4% | 8 | | Dec 2025 | Boat brands | 6.6K | 4.4% | 7 | | Jan 2026 | Boat brands | 8.1K | 4.1% | 10 | | Feb 2026 | Boat brands | 6.6K | 3.5% | 10 | | Mar 2026 | Boat brands | 18.1K | 7.5% | 4 | | Apr 2026 | Boat brands | 9.9K | 4.2% | 9 | | May 2026 | Boat brands | 12.1K | 3.8% | 11 | | Jun 2026 | Boat brands | 9.9K | 2.7% | 11 | | Jul 2026 | Boat brands | 14.8K | 3.2% | 11 | | Aug 2026 | Boat brands | 9.9K | 2.8% | 11 | | Sep 2026 | Boat brands | 6.6K | 3% | 11 | ## How are Yellowfin’s branded searches counted? Brandwave collects information about searches that people make online using Yellowfin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “yellowfin boats” ## Which boat brands compete with Yellowfin? - [Boston Whaler](/demand/global-en/brands/boston-whaler) - [Sea Ray](/demand/global-en/brands/sea-ray) - [Malibu](/demand/global-en/brands/malibu) - [Bayliner](/demand/global-en/brands/bayliner) - [Grady-White](/demand/global-en/brands/grady-white) - [MasterCraft](/demand/global-en/brands/mastercraft): Head-to-head: /demand/global-en/compare/mastercraft-vs-yellowfin-boats - [Bennington](/demand/global-en/brands/bennington-marine): Head-to-head: /demand/global-en/compare/bennington-marine-vs-yellowfin-boats - [Nautique](/demand/global-en/brands/nautique): Head-to-head: /demand/global-en/compare/nautique-vs-yellowfin-boats - [Robalo](/demand/global-en/brands/robalo): Head-to-head: /demand/global-en/compare/robalo-vs-yellowfin-boats - [Barletta](/demand/global-en/brands/barletta-boats): Head-to-head: /demand/global-en/compare/barletta-boats-vs-yellowfin-boats ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Yellowfin: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/yellowfin-boats This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yellowfin-boats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.