---
title: "Yanmar: search popularity and Share of Search worldwide"
description: "Yanmar builds compact excavators and engines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/yanmar"
publisher: "Brandwave"
---

# Yanmar: search popularity and Share of Search worldwide

Yanmar builds compact excavators and engines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yanmar
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among mini excavators**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mini excavators | 4 | 1.7% | 6.6K |

- [Mini excavators](/demand/global-en/categories/mini-excavators)

## How has branded search demand for Yanmar changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Yanmar worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Yanmar’s estimated Share of Search among mini excavators worldwide held steady, from 1.4% to 1.7%.

## How did search popularity change for mini excavators worldwide in August 2026?

- In August 2026, Takeuchi rose from 4th to 3rd among mini excavators worldwide.
- In August 2026, Yanmar fell from 3rd to 4th among mini excavators worldwide.
- Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
- Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
- Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mini excavators | 6.6K | 1.4% | 4 |
| Nov 2025 | Mini excavators | 5.4K | 1.4% | 4 |
| Dec 2025 | Mini excavators | 5.4K | 1.4% | 4 |
| Jan 2026 | Mini excavators | 5.4K | 1.3% | 4 |
| Feb 2026 | Mini excavators | 5.4K | 1.4% | 4 |
| Mar 2026 | Mini excavators | 8.1K | 1.7% | 4 |
| Apr 2026 | Mini excavators | 6.6K | 1.4% | 4 |
| May 2026 | Mini excavators | 6.6K | 1.4% | 4 |
| Jun 2026 | Mini excavators | 6.6K | 1.4% | 4 |
| Jul 2026 | Mini excavators | 6.6K | 1.7% | 3 |
| Aug 2026 | Mini excavators | 6.6K | 1.7% | 4 |
| Sep 2026 | Mini excavators | — | — | — |

## How is Yanmar measured?

Brandwave collects information about searches that people make online using Yanmar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yanmar digger”

## Which mini excavators compete with Yanmar?

- [Kubota](/demand/global-en/brands/kubota): Head-to-head: /demand/global-en/compare/kubota-vs-yanmar
- [Bobcat](/demand/global-en/brands/bobcat): Head-to-head: /demand/global-en/compare/bobcat-vs-yanmar
- [Takeuchi](/demand/global-en/brands/takeuchi): Head-to-head: /demand/global-en/compare/takeuchi-vs-yanmar
- [Caterpillar](/demand/global-en/brands/caterpillar): Head-to-head: /demand/global-en/compare/caterpillar-vs-yanmar
- [Komatsu](/demand/global-en/brands/komatsu): Head-to-head: /demand/global-en/compare/komatsu-vs-yanmar

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yanmar: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/yanmar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yanmar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.