--- title: "Yankee Candle: search popularity and Share of Search worldwide" description: "Yankee Candle is a candle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/yankee-candle" publisher: "Brandwave" --- # Yankee Candle: search popularity and Share of Search worldwide Yankee Candle is a candle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yankee Candle - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among candle brands**: 5.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Candle brands | 4 | 5.5% | 450K | | Home fragrance brands | 4 | 5.6% | 450K | | Diffuser brands | 3 | 6.1% | 450K | | Air freshener brands | 1 | 56.5% | 450K | | Car air fresheners | 1 | 57.5% | 450K | - [Candle brands](/demand/global-en/categories/candle-brands) - [Home fragrance brands](/demand/global-en/categories/home-fragrance-brands) - [Diffuser brands](/demand/global-en/categories/diffuser-brands) - [Air freshener brands](/demand/global-en/categories/air-freshener-brands) - [Car air fresheners](/demand/global-en/categories/car-air-fresheners) ## How has branded search demand for Yankee Candle changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Yankee Candle worldwide fell from 823K to 450K. - Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among candle brands worldwide decreased from 9.7% to 5.5%. - Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among candle brands worldwide peaked at 9.7% in October 2025 and was lowest at 3.8% in June 2026. - Across the 11 months ending August 2026, Yankee Candle fell from 3rd to 4th among candle brands worldwide. - Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among home fragrance brands worldwide decreased from 9.7% to 5.6%. - Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among home fragrance brands worldwide peaked at 9.7% in October 2025 and was lowest at 3.9% in June 2026. - Across the 11 months ending August 2026, Yankee Candle fell from 3rd to 4th among home fragrance brands worldwide. - Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among diffuser brands worldwide decreased from 10.5% to 6.1%. - Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among diffuser brands worldwide peaked at 10.5% in October 2025 and was lowest at 4.1% in June 2026. - Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among air freshener brands worldwide decreased from 68.6% to 56.5%. - Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among air freshener brands worldwide peaked at 82.9% in December 2025 and was lowest at 49.2% in April 2026. - Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among car air fresheners worldwide decreased from 71.4% to 57.5%. - Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among car air fresheners worldwide peaked at 83.5% in December 2025 and was lowest at 46.4% in April 2026. ## How did search popularity change for candle brands worldwide in August 2026? - In August 2026, Yankee Candle gained estimated Share of Search among candle brands worldwide, from 4.5% to 5.5%. - In August 2026, Bath & Body Works gained estimated Share of Search among candle brands worldwide, from 74.5% to 75.5%. - In August 2026, Diptyque lost estimated Share of Search among candle brands worldwide, from 12.3% to 10.1%. - Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026. - Estimated monthly branded searches for WoodWick worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026. ## How did search popularity change for home fragrance brands worldwide in August 2026? - In August 2026, Yankee Candle gained estimated Share of Search among home fragrance brands worldwide, from 4.5% to 5.6%. - In August 2026, Bath & Body Works gained estimated Share of Search among home fragrance brands worldwide, from 74.7% to 75.7%. - In August 2026, Diptyque lost estimated Share of Search among home fragrance brands worldwide, from 12.3% to 10.2%. - In August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide. - In August 2026, Neom fell from 5th to 6th among home fragrance brands worldwide. ## How did search popularity change for diffuser brands worldwide in August 2026? - In August 2026, Bath & Body Works gained estimated Share of Search among diffuser brands worldwide, from 81.2% to 82.4%. - In August 2026, Yankee Candle gained estimated Share of Search among diffuser brands worldwide, from 4.9% to 6.1%. - In August 2026, Diptyque lost estimated Share of Search among diffuser brands worldwide, from 13.4% to 11.1%. - Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026. ## How did search popularity change for air freshener brands worldwide in August 2026? - In August 2026, Yankee Candle gained estimated Share of Search among air freshener brands worldwide, from 51.3% to 56.5%. - In August 2026, Febreze lost estimated Share of Search among air freshener brands worldwide, from 28.1% to 25.2%. - In August 2026, Air Wick lost estimated Share of Search among air freshener brands worldwide, from 18.8% to 16.9%. ## How did search popularity change for car air fresheners worldwide in August 2026? - In August 2026, Yankee Candle gained estimated Share of Search among car air fresheners worldwide, from 50.4% to 57.5%. - In August 2026, Chemical Guys lost estimated Share of Search among car air fresheners worldwide, from 18.4% to 14%. - In August 2026, Febreze lost estimated Share of Search among car air fresheners worldwide, from 27.6% to 25.7%. - In August 2026, Little Trees lost estimated Share of Search among car air fresheners worldwide, from 2.5% to 1.9%. - Estimated monthly branded searches for Moso Natural worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026. - Estimated monthly branded searches for Air Spencer worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Candle brands | 823K | 9.7% | 3 | | Nov 2025 | Candle brands | 1.2M | 8.3% | 3 | | Dec 2025 | Candle brands | 1.5M | 8.5% | 2 | | Jan 2026 | Candle brands | 550K | 7.7% | 4 | | Feb 2026 | Candle brands | 368K | 5.5% | 4 | | Mar 2026 | Candle brands | 368K | 5.3% | 4 | | Apr 2026 | Candle brands | 301K | 4.5% | 4 | | May 2026 | Candle brands | 301K | 4.4% | 4 | | Jun 2026 | Candle brands | 301K | 3.8% | 4 | | Jul 2026 | Candle brands | 301K | 4.5% | 4 | | Aug 2026 | Candle brands | 450K | 5.5% | 4 | | Sep 2026 | Candle brands | — | — | — | | Oct 2025 | Home fragrance brands | 823K | 9.7% | 3 | | Nov 2025 | Home fragrance brands | 1.2M | 8.4% | 3 | | Dec 2025 | Home fragrance brands | 1.5M | 8.5% | 2 | | Jan 2026 | Home fragrance brands | 550K | 7.8% | 4 | | Feb 2026 | Home fragrance brands | 368K | 5.6% | 4 | | Mar 2026 | Home fragrance brands | 368K | 5.3% | 4 | | Apr 2026 | Home fragrance brands | 301K | 4.5% | 4 | | May 2026 | Home fragrance brands | 301K | 4.4% | 4 | | Jun 2026 | Home fragrance brands | 301K | 3.9% | 4 | | Jul 2026 | Home fragrance brands | 301K | 4.5% | 4 | | Aug 2026 | Home fragrance brands | 450K | 5.6% | 4 | | Sep 2026 | Home fragrance brands | — | — | — | | Oct 2025 | Diffuser brands | 823K | 10.5% | 3 | | Nov 2025 | Diffuser brands | 1.2M | 9% | 3 | | Dec 2025 | Diffuser brands | 1.5M | 9.1% | 2 | | Jan 2026 | Diffuser brands | 550K | 8.6% | 3 | | Feb 2026 | Diffuser brands | 368K | 6.1% | 3 | | Mar 2026 | Diffuser brands | 368K | 5.9% | 3 | | Apr 2026 | Diffuser brands | 301K | 5% | 3 | | May 2026 | Diffuser brands | 301K | 4.9% | 3 | | Jun 2026 | Diffuser brands | 301K | 4.1% | 3 | | Jul 2026 | Diffuser brands | 301K | 4.9% | 3 | | Aug 2026 | Diffuser brands | 450K | 6.1% | 3 | | Sep 2026 | Diffuser brands | — | — | — | | Oct 2025 | Air freshener brands | 823K | 68.6% | 1 | | Nov 2025 | Air freshener brands | 1.2M | 76.4% | 1 | | Dec 2025 | Air freshener brands | 1.5M | 82.9% | 1 | | Jan 2026 | Air freshener brands | 550K | 61.3% | 1 | | Feb 2026 | Air freshener brands | 368K | 54.4% | 1 | | Mar 2026 | Air freshener brands | 368K | 54.2% | 1 | | Apr 2026 | Air freshener brands | 301K | 49.2% | 1 | | May 2026 | Air freshener brands | 301K | 51.5% | 1 | | Jun 2026 | Air freshener brands | 301K | 51.5% | 1 | | Jul 2026 | Air freshener brands | 301K | 51.3% | 1 | | Aug 2026 | Air freshener brands | 450K | 56.5% | 1 | | Sep 2026 | Air freshener brands | — | — | — | | Oct 2025 | Car air fresheners | 823K | 71.4% | 1 | | Nov 2025 | Car air fresheners | 1.2M | 78.6% | 1 | | Dec 2025 | Car air fresheners | 1.5M | 83.5% | 1 | | Jan 2026 | Car air fresheners | 550K | 64% | 1 | | Feb 2026 | Car air fresheners | 368K | 55.9% | 1 | | Mar 2026 | Car air fresheners | 368K | 53.6% | 1 | | Apr 2026 | Car air fresheners | 301K | 46.4% | 1 | | May 2026 | Car air fresheners | 301K | 46.4% | 1 | | Jun 2026 | Car air fresheners | 301K | 48.4% | 1 | | Jul 2026 | Car air fresheners | 301K | 50.4% | 1 | | Aug 2026 | Car air fresheners | 450K | 57.5% | 1 | | Sep 2026 | Car air fresheners | — | — | — | ## How is Yankee Candle measured? Brandwave collects information about searches that people make online using Yankee Candle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “yankee candle” ## Which candle brands compete with Yankee Candle? - [Bath & Body Works](/demand/global-en/brands/bath-body-works): Head-to-head: /demand/global-en/compare/bath-body-works-vs-yankee-candle - [Diptyque](/demand/global-en/brands/diptyque): Head-to-head: /demand/global-en/compare/diptyque-vs-yankee-candle - [Jo Malone](/demand/global-en/brands/jo-malone): Head-to-head: /demand/global-en/compare/jo-malone-vs-yankee-candle - [WoodWick](/demand/global-en/brands/woodwick): Head-to-head: /demand/global-en/compare/woodwick-vs-yankee-candle - [Neom](/demand/global-en/brands/neom): Head-to-head: /demand/global-en/compare/neom-vs-yankee-candle ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Yankee Candle: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/yankee-candle This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yankee-candle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.