--- title: "Yale: search popularity and Share of Search worldwide" description: "Yale makes door locks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/yale" publisher: "Brandwave" --- # Yale: search popularity and Share of Search worldwide Yale makes door locks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yale - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among forklift brands**: 0.66% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Forklift brands | 2 | 0.66% | 74K | | Smart lock brands | 4 | 1.4% | 74K | | Door handle brands | 3 | 3.5% | 74K | - [Forklift brands](/demand/global-en/categories/forklift-brands) - [Smart lock brands](/demand/global-en/categories/smart-lock-brands) - [Door handle brands](/demand/global-en/categories/door-handle-brands) ## How has branded search demand for Yale changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Yale worldwide rose from 60.5K to 74K. - Across the 11 months ending August 2026, Yale’s estimated Share of Search among forklift brands worldwide held steady, from 0.54% to 0.66%. - Across the 11 months ending August 2026, Yale’s estimated Share of Search among smart lock brands worldwide decreased from 3.3% to 1.4%. - Across the 11 months ending August 2026, Yale’s estimated Share of Search among smart lock brands worldwide peaked at 3.7% in March 2026 and was lowest at 1.4% in August 2026. - Across the 11 months ending August 2026, Yale’s estimated Share of Search among door handle brands worldwide increased from 2.5% to 3.5%. - Across the 11 months ending August 2026, Yale’s estimated Share of Search among door handle brands worldwide peaked at 4.3% in June 2026 and was lowest at 2.5% in October 2025. ## How did search popularity change for forklift brands worldwide in August 2026? - Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Clark worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Hyster worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. - Estimated monthly branded searches for Crown worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Linde worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## How did search popularity change for smart lock brands worldwide in August 2026? - In August 2026, August gained estimated Share of Search among smart lock brands worldwide, from 64.2% to 77.5%. - In August 2026, Eufy lost estimated Share of Search among smart lock brands worldwide, from 30.6% to 19.2%. - In August 2026, Nuki lost estimated Share of Search among smart lock brands worldwide, from 2.1% to 1.4%. - In August 2026, Yale lost estimated Share of Search among smart lock brands worldwide, from 2.1% to 1.4%. ## How did search popularity change for door handle brands worldwide in August 2026? - In August 2026, Union gained estimated Share of Search among door handle brands worldwide, from 52.4% to 57.3%. - In August 2026, Era lost estimated Share of Search among door handle brands worldwide, from 42.9% to 38.6%. - Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Gainsborough worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. - Estimated monthly branded searches for Carlisle Brass worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Forklift brands | 60.5K | 0.54% | 2 | | Nov 2025 | Forklift brands | 60.5K | 0.54% | 2 | | Dec 2025 | Forklift brands | 60.5K | 0.54% | 2 | | Jan 2026 | Forklift brands | 60.5K | 0.44% | 2 | | Feb 2026 | Forklift brands | 49.5K | 0.44% | 2 | | Mar 2026 | Forklift brands | 60.5K | 0.54% | 2 | | Apr 2026 | Forklift brands | 60.5K | 0.54% | 2 | | May 2026 | Forklift brands | 60.5K | 0.54% | 2 | | Jun 2026 | Forklift brands | 60.5K | 0.54% | 2 | | Jul 2026 | Forklift brands | 60.5K | 0.54% | 2 | | Aug 2026 | Forklift brands | 74K | 0.66% | 2 | | Sep 2026 | Forklift brands | — | — | — | | Oct 2025 | Smart lock brands | 60.5K | 3.3% | 4 | | Nov 2025 | Smart lock brands | 60.5K | 2.9% | 4 | | Dec 2025 | Smart lock brands | 60.5K | 3.1% | 4 | | Jan 2026 | Smart lock brands | 60.5K | 3.3% | 4 | | Feb 2026 | Smart lock brands | 49.5K | 3.3% | 4 | | Mar 2026 | Smart lock brands | 60.5K | 3.7% | 4 | | Apr 2026 | Smart lock brands | 60.5K | 3.6% | 4 | | May 2026 | Smart lock brands | 60.5K | 3.4% | 4 | | Jun 2026 | Smart lock brands | 60.5K | 3.1% | 4 | | Jul 2026 | Smart lock brands | 60.5K | 2.1% | 4 | | Aug 2026 | Smart lock brands | 74K | 1.4% | 4 | | Sep 2026 | Smart lock brands | — | — | — | | Oct 2025 | Door handle brands | 60.5K | 2.5% | 3 | | Nov 2025 | Door handle brands | 60.5K | 2.7% | 3 | | Dec 2025 | Door handle brands | 60.5K | 3.5% | 3 | | Jan 2026 | Door handle brands | 60.5K | 3.2% | 3 | | Feb 2026 | Door handle brands | 49.5K | 2.8% | 3 | | Mar 2026 | Door handle brands | 60.5K | 3.1% | 3 | | Apr 2026 | Door handle brands | 60.5K | 3.1% | 3 | | May 2026 | Door handle brands | 60.5K | 2.7% | 3 | | Jun 2026 | Door handle brands | 60.5K | 4.3% | 3 | | Jul 2026 | Door handle brands | 60.5K | 3.9% | 3 | | Aug 2026 | Door handle brands | 74K | 3.5% | 3 | | Sep 2026 | Door handle brands | — | — | — | ## How is Yale measured? Brandwave collects information about searches that people make online using Yale’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “yale lock” ## Which forklift brands compete with Yale? - [Toyota](/demand/global-en/brands/toyota): Head-to-head: /demand/global-en/compare/toyota-vs-yale - [Crown](/demand/global-en/brands/crown): Head-to-head: /demand/global-en/compare/crown-vs-yale - [Clark](/demand/global-en/brands/clark): Head-to-head: /demand/global-en/compare/clark-vs-yale - [Linde](/demand/global-en/brands/linde): Head-to-head: /demand/global-en/compare/linde-vs-yale - [Hyster](/demand/global-en/brands/hyster): Head-to-head: /demand/global-en/compare/hyster-vs-yale ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Yale: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/yale This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.