--- title: "Yale Materials Handling: search popularity worldwide" description: "Yale Materials Handling makes forklifts, reach trucks and pallet stackers for warehouses and distribution centres. It belongs to Hyster-Yale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/yale-materials-handling" publisher: "Brandwave" --- # Yale Materials Handling: search popularity worldwide Yale Materials Handling makes forklifts, reach trucks and pallet stackers for warehouses and distribution centres. It belongs to Hyster-Yale. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yale Materials Handling - **Owned by**: Hyster-Yale Materials Handling, Inc. - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among forklift dealer brands**: 0.04% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Forklift dealer brands | 5 | 0.04% | 6.9K | | Forklift brands | 2 | 22.5% | 6.9K | | Walkie stacker brands | 2 | 35.5% | 6.9K | - [Forklift dealer brands](/demand/global-en/categories/forklift-dealer-brands) - [Forklift brands](/demand/global-en/categories/forklift-brands) - [Walkie stacker brands](/demand/global-en/categories/walkie-stacker-brands) ## How has branded search demand for Yale Materials Handling changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Yale Materials Handling worldwide fell from 8.4K to 6.9K. - Across the 12 months ending September 2026, Yale Materials Handling’s estimated Share of Search among forklift dealer brands worldwide held steady, from 0.05% to 0.04%. - Across the 12 months ending September 2026, Yale Materials Handling’s estimated Share of Search among forklift brands worldwide peaked at 23.2% in December 2025 and was lowest at 19.6% in January 2026. - Across the 12 months ending September 2026, Yale Materials Handling’s estimated Share of Search among walkie stacker brands worldwide peaked at 35.6% in July 2026 and was lowest at 31.1% in January 2026. ## How did search popularity change for forklift dealer brands worldwide in September 2026? - In September 2026, Toyota gained estimated Share of Search among forklift dealer brands worldwide, from 64.5% to 66.4%. - In September 2026, Nissan gained estimated Share of Search among forklift dealer brands worldwide, from 19.5% to 20%. - In September 2026, Mitsubishi lost estimated Share of Search among forklift dealer brands worldwide, from 15.9% to 13.4%. - Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Doosan worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026. - Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026. ## How did search popularity change for forklift brands worldwide in September 2026? - Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026. - Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026. - Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## How did search popularity change for walkie stacker brands worldwide in September 2026? - Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Forklift dealer brands | 8.4K | 0.05% | 5 | | Nov 2025 | Forklift dealer brands | 6.8K | 0.04% | 5 | | Dec 2025 | Forklift dealer brands | 6.8K | 0.04% | 5 | | Jan 2026 | Forklift dealer brands | 6.9K | 0.03% | 6 | | Feb 2026 | Forklift dealer brands | 6.9K | 0.04% | 5 | | Mar 2026 | Forklift dealer brands | 6.9K | 0.04% | 5 | | Apr 2026 | Forklift dealer brands | 6.9K | 0.04% | 5 | | May 2026 | Forklift dealer brands | 6.8K | 0.04% | 5 | | Jun 2026 | Forklift dealer brands | 6.9K | 0.04% | 5 | | Jul 2026 | Forklift dealer brands | 6.9K | 0.04% | 5 | | Aug 2026 | Forklift dealer brands | 6.9K | 0.04% | 5 | | Sep 2026 | Forklift dealer brands | 6.9K | 0.04% | 5 | | Oct 2025 | Forklift brands | 8.4K | 22.3% | 2 | | Nov 2025 | Forklift brands | 6.8K | 23% | 2 | | Dec 2025 | Forklift brands | 6.8K | 23.2% | 2 | | Jan 2026 | Forklift brands | 6.9K | 19.6% | 3 | | Feb 2026 | Forklift brands | 6.9K | 22.3% | 2 | | Mar 2026 | Forklift brands | 6.9K | 19.9% | 2 | | Apr 2026 | Forklift brands | 6.9K | 20% | 2 | | May 2026 | Forklift brands | 6.8K | 23.1% | 2 | | Jun 2026 | Forklift brands | 6.9K | 20.7% | 2 | | Jul 2026 | Forklift brands | 6.9K | 22.5% | 2 | | Aug 2026 | Forklift brands | 6.9K | 22.5% | 2 | | Sep 2026 | Forklift brands | 6.9K | 22.5% | 2 | | Oct 2025 | Walkie stacker brands | 8.4K | 35.5% | 2 | | Nov 2025 | Walkie stacker brands | 6.8K | 35.3% | 2 | | Dec 2025 | Walkie stacker brands | 6.8K | 35.4% | 2 | | Jan 2026 | Walkie stacker brands | 6.9K | 31.1% | 2 | | Feb 2026 | Walkie stacker brands | 6.9K | 35.5% | 2 | | Mar 2026 | Walkie stacker brands | 6.9K | 31.1% | 2 | | Apr 2026 | Walkie stacker brands | 6.9K | 31.2% | 2 | | May 2026 | Walkie stacker brands | 6.8K | 35.4% | 2 | | Jun 2026 | Walkie stacker brands | 6.9K | 31.2% | 2 | | Jul 2026 | Walkie stacker brands | 6.9K | 35.6% | 2 | | Aug 2026 | Walkie stacker brands | 6.9K | 35.6% | 2 | | Sep 2026 | Walkie stacker brands | 6.9K | 35.5% | 2 | ## How is Yale Materials Handling measured? Brandwave collects information about searches that people make online using Yale Materials Handling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “yale forklift” - “yale materials handling” ## Which forklift dealer brands compete with Yale Materials Handling? - [Toyota](/demand/global-en/brands/toyota) - [Nissan](/demand/global-en/brands/nissan): Head-to-head: /demand/global-en/compare/nissan-vs-yale-materials-handling - [Mitsubishi](/demand/global-en/brands/mitsubishi): Head-to-head: /demand/global-en/compare/mitsubishi-vs-yale-materials-handling - [Hyundai Construction Equipment](/demand/global-en/brands/hyundai-construction-equipment): Head-to-head: /demand/global-en/compare/hyundai-construction-equipment-vs-yale-materials-handling - [Clark](/demand/global-en/brands/clark): Head-to-head: /demand/global-en/compare/clark-vs-yale-materials-handling - [Doosan](/demand/global-en/brands/doosan): Head-to-head: /demand/global-en/compare/doosan-vs-yale-materials-handling ## Who owns Yale Materials Handling? Yale Materials Handling is owned by Hyster-Yale Materials Handling, Inc.. Brandwave also tracks Hyster, owned by the same company, worldwide. - [Hyster-Yale Materials Handling, Inc.](/demand/global-en/companies/hyster-yale): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Yale Materials Handling? Yale Materials Handling is owned by Hyster-Yale Materials Handling, Inc.. Brandwave also tracks Hyster, owned by the same company, worldwide. ## Cite this page Brandwave. "Yale Materials Handling: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/yale-materials-handling This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yale-materials-handling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.