--- title: "Yahoo: search popularity worldwide" description: "A web portal offering search, email and news. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/yahoo" publisher: "Brandwave" --- # Yahoo: search popularity worldwide A web portal offering search, email and news. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yahoo - **Owned by**: Yahoo - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among search engines**: 0.27% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Search engines | 6 | 0.27% | 1.5M | - [Search engines](/demand/global-en/categories/search-engines) ## Top search engines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yahoo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | DuckDuckGo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Bing | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Algolia | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Brave Search | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Elastic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Perplexity | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Meilisearch | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Typesense | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecosia | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Solr | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Yahoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OpenSearch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about search engines - Asked ChatGPT "Which search engine should I use?": 1. Google, 2. DuckDuckGo, 3. Bing, 4. Brave Search, 5. Perplexity - Asked ChatGPT "What are the best search engines?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Perplexity, 6. Ecosia - Asked ChatGPT "What's the best search engine for site search?": 1. Algolia, 2. Meilisearch, 3. Typesense, 4. Elastic, 5. Google, 6. Bing - Searched Google, AI Overview "best search engine": 1. Google, 2. DuckDuckGo, 3. Brave Search, 4. Bing, 5. Perplexity, 6. Ecosia - Searched Google, AI Overview "site search engine": 1. Algolia, 2. Elastic, 3. Solr Not named in any answer: Yahoo and OpenSearch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Yahoo changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Yahoo worldwide rose from 1M to 1.5M. - Across the 12 months ending September 2026, Yahoo’s share of searches among search engines worldwide held steady, from 0.18% to 0.27%. ## How did search popularity change for search engines worldwide in September 2026? - In September 2026, DuckDuckGo gained share of searches among search engines worldwide, from 10.5% to 12.1%. - In September 2026, Google lost share of searches among search engines worldwide, from 83.8% to 81.9%. - Estimated monthly branded searches for Ecosia worldwide rose 122.2% over 12 measured months, from 450K to 1M in September 2026. - Estimated monthly branded searches for Yahoo worldwide rose 50% over 12 measured months, from 1M to 1.5M in September 2026. - Estimated monthly branded searches for Brave Search worldwide rose 49.3% over 12 measured months, from 2.7M to 4.1M in September 2026. - Estimated monthly branded searches for Perplexity worldwide fell 63.6% over 12 measured months, from 36.8M to 13.4M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Search engines | 1M | 0.18% | 6 | | Nov 2025 | Search engines | 1M | 0.18% | 6 | | Dec 2025 | Search engines | 1M | 0.19% | 6 | | Jan 2026 | Search engines | 1M | 0.19% | 7 | | Feb 2026 | Search engines | 823K | 0.18% | 6 | | Mar 2026 | Search engines | 1M | 0.18% | 6 | | Apr 2026 | Search engines | 1M | 0.18% | 6 | | May 2026 | Search engines | 1M | 0.18% | 6 | | Jun 2026 | Search engines | 1M | 0.19% | 6 | | Jul 2026 | Search engines | 1M | 0.19% | 6 | | Aug 2026 | Search engines | 1.2M | 0.23% | 6 | | Sep 2026 | Search engines | 1.5M | 0.27% | 6 | ## How are Yahoo’s branded searches counted? Brandwave collects information about searches that people make online using Yahoo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “yahoo search” ## Which search engines compete with Yahoo? - [Google](/demand/global-en/brands/google) - [DuckDuckGo](/demand/global-en/brands/duckduckgo) - [Bing](/demand/global-en/brands/bing): Head-to-head: /demand/global-en/compare/bing-vs-yahoo - [Perplexity](/demand/global-en/brands/perplexity): Head-to-head: /demand/global-en/compare/perplexity-vs-yahoo - [Brave Search](/demand/global-en/brands/brave-search): Head-to-head: /demand/global-en/compare/brave-search-vs-yahoo - [Ecosia](/demand/global-en/brands/ecosia): Head-to-head: /demand/global-en/compare/ecosia-vs-yahoo - [OpenSearch](/demand/global-en/brands/opensearch): Head-to-head: /demand/global-en/compare/opensearch-vs-yahoo - [Algolia](/demand/global-en/brands/algolia) - [Meilisearch](/demand/global-en/brands/meilisearch) - [Solr](/demand/global-en/brands/solr) - [Typesense](/demand/global-en/brands/typesense) - [Elastic](/demand/global-en/brands/elastic-search) ## Who owns Yahoo? Yahoo is owned by Yahoo. Brandwave also tracks Yahoo Mail, owned by the same company, worldwide. - [Yahoo](/demand/global-en/companies/yahoo): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Yahoo? Yahoo is owned by Yahoo. Brandwave also tracks Yahoo Mail, owned by the same company, worldwide. ## Cite this page Brandwave. "Yahoo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/yahoo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yahoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.