---
title: "Yahoo Mail: search popularity worldwide"
description: "Yahoo Mail is an email service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/yahoo-mail"
publisher: "Brandwave"
---

# Yahoo Mail: search popularity worldwide

Yahoo Mail is an email service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yahoo Mail
- **Owned by**: Yahoo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among email providers**: 12.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Email providers | 3 | 12.7% | 83.1M |

- [Email providers](/demand/global-en/categories/email-providers)

## How has branded search demand for Yahoo Mail changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Yahoo Mail worldwide fell from 101M to 83.1M.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide decreased from 15% to 12.7%.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide peaked at 17.4% in June 2026 and was lowest at 12.7% in September 2026.

## How did search popularity change for email providers worldwide in September 2026?

- In September 2026, Gmail gained estimated Share of Search among email providers worldwide, from 59.9% to 63.2%.
- In September 2026, Yahoo Mail lost estimated Share of Search among email providers worldwide, from 14.7% to 12.7%.
- In September 2026, Outlook lost estimated Share of Search among email providers worldwide, from 24.8% to 23.7%.
- Estimated monthly branded searches for Proton Mail worldwide rose 128.6% over 12 measured months, from 140 to 320 in September 2026.
- Estimated monthly branded searches for Zoho Mail worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Email providers | 101M | 15% | 3 |
| Nov 2025 | Email providers | 101M | 17% | 3 |
| Dec 2025 | Email providers | 101M | 17% | 3 |
| Jan 2026 | Email providers | 101M | 16.9% | 3 |
| Feb 2026 | Email providers | 83.1M | 14.8% | 3 |
| Mar 2026 | Email providers | 101M | 15% | 3 |
| Apr 2026 | Email providers | 101M | 15% | 3 |
| May 2026 | Email providers | 101M | 16.9% | 3 |
| Jun 2026 | Email providers | 101M | 17.4% | 3 |
| Jul 2026 | Email providers | 83.1M | 15.1% | 3 |
| Aug 2026 | Email providers | 83.1M | 14.7% | 3 |
| Sep 2026 | Email providers | 83.1M | 12.7% | 3 |

## How is Yahoo Mail measured?

Brandwave collects information about searches that people make online using Yahoo Mail’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yahoo mail”

## Which email providers compete with Yahoo Mail?

- [Gmail](/demand/global-en/brands/gmail): Head-to-head: /demand/global-en/compare/gmail-vs-yahoo-mail
- [Outlook](/demand/global-en/brands/outlook): Head-to-head: /demand/global-en/compare/outlook-vs-yahoo-mail
- [Zoho Mail](/demand/global-en/brands/zoho-mail): Head-to-head: /demand/global-en/compare/yahoo-mail-vs-zoho-mail
- [Proton Mail](/demand/global-en/brands/proton-mail): Head-to-head: /demand/global-en/compare/proton-mail-vs-yahoo-mail

## Who owns Yahoo Mail?

Yahoo Mail is owned by Yahoo. Brandwave does not track any other brands owned by Yahoo.

- [Yahoo](/demand/global-en/companies/yahoo): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Yahoo Mail?

Yahoo Mail is owned by Yahoo. Brandwave does not track any other brands owned by Yahoo.

## Cite this page

Brandwave. "Yahoo Mail: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/yahoo-mail

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yahoo-mail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.