--- title: "Xtratuf: search popularity worldwide" description: "Xtratuf makes waterproof boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/xtratuf" publisher: "Brandwave" --- # Xtratuf: search popularity worldwide Xtratuf makes waterproof boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Xtratuf - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among gumboot brands**: 14.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gumboot brands | 3 | 14.8% | 49.5K | - [Gumboot brands](/demand/global-en/categories/gumboot-brands) ## Top gumboot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Xtratuf was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xtratuf is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Muck Boot | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Hunter | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Bogs | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Dunlop | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Xtratuf | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Boonies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gumboot brands - Asked ChatGPT "Which gumboot brand should I buy?": 1. Hunter, 2. Bogs, 3. Xtratuf, 4. Dunlop - Asked ChatGPT "What are the best gumboot brands?": 1. Hunter, 2. Muck Boot, 3. Bogs, 4. Dunlop, 5. Xtratuf - Asked ChatGPT "What's the best gumboot brand for wet muddy work?": 1. Muck Boot, 2. Dunlop, 3. Bogs - Searched Google, AI Overview "best gumboots": 1. Muck Boot, 2. Hunter, 3. Bogs - Searched Google, AI Overview "rubber boots for mud": 1. Muck Boot Not named in any answer: Boonies. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Xtratuf changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Xtratuf worldwide fell from 60.5K to 49.5K. - Across the 12 months ending September 2026, Xtratuf’s share of searches among gumboot brands worldwide decreased from 15.5% to 14.8%. - Across the 12 months ending September 2026, Xtratuf’s share of searches among gumboot brands worldwide peaked at 21.6% in December 2025 and was lowest at 12.4% in August 2026. ## How did search popularity change for gumboot brands worldwide in September 2026? - In September 2026, Xtratuf overtook Boonies to rank 3rd among gumboot brands worldwide, with 14.8% of the searches. - In September 2026, Muck Boot gained share of searches among gumboot brands worldwide, from 33.9% to 40.4%. - In September 2026, Bogs gained share of searches among gumboot brands worldwide, from 8.4% to 10.5%. - In September 2026, Boonies lost share of searches among gumboot brands worldwide, from 18.5% to 12.1%. - In September 2026, Hunter lost share of searches among gumboot brands worldwide, from 22.7% to 18.1%. - Estimated monthly branded searches for Dunlop worldwide fell 18.5% over 12 measured months, from 16.2K to 13.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gumboot brands | 60.5K | 15.5% | 3 | | Nov 2025 | Gumboot brands | 110K | 18.9% | 2 | | Dec 2025 | Gumboot brands | 135K | 21.6% | 2 | | Jan 2026 | Gumboot brands | 60.5K | 13.9% | 3 | | Feb 2026 | Gumboot brands | 49.5K | 14.9% | 3 | | Mar 2026 | Gumboot brands | 49.5K | 15.6% | 3 | | Apr 2026 | Gumboot brands | 49.5K | 16.8% | 4 | | May 2026 | Gumboot brands | 60.5K | 20.9% | 3 | | Jun 2026 | Gumboot brands | 40.5K | 16.3% | 4 | | Jul 2026 | Gumboot brands | 40.5K | 17.6% | 4 | | Aug 2026 | Gumboot brands | 33.1K | 12.4% | 4 | | Sep 2026 | Gumboot brands | 49.5K | 14.8% | 3 | ## How are Xtratuf’s branded searches counted? Brandwave collects information about searches that people make online using Xtratuf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “xtratuf” ## Which gumboot brands compete with Xtratuf? - [Muck Boot](/demand/global-en/brands/muck-boot): Head-to-head: /demand/global-en/compare/muck-boot-vs-xtratuf - [Hunter](/demand/global-en/brands/hunter): Head-to-head: /demand/global-en/compare/hunter-vs-xtratuf - [Boonies](/demand/global-en/brands/boonies): Head-to-head: /demand/global-en/compare/boonies-vs-xtratuf - [Bogs](/demand/global-en/brands/bogs): Head-to-head: /demand/global-en/compare/bogs-vs-xtratuf - [Dunlop](/demand/global-en/brands/dunlop-boots): Head-to-head: /demand/global-en/compare/dunlop-boots-vs-xtratuf ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Xtratuf: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/xtratuf This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/xtratuf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.