---
title: "xTool: search popularity and Share of Search worldwide"
description: "xTool is a laser engraver brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/xtool"
publisher: "Brandwave"
---

# xTool: search popularity and Share of Search worldwide

xTool is a laser engraver brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: xTool
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among laser engraver brands**: 81.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Laser engraver brands | 1 | 81.5% | 301K |

- [Laser engraver brands](/demand/global-en/categories/laser-engraver-brands)

## How has branded search demand for xTool changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for xTool worldwide rose from 201K to 301K.
- Across the 11 months ending August 2026, xTool’s estimated Share of Search among laser engraver brands worldwide increased from 65.6% to 81.5%.
- Across the 11 months ending August 2026, xTool’s estimated Share of Search among laser engraver brands worldwide peaked at 82.9% in June 2026 and was lowest at 65.6% in October 2025.

## How did search popularity change for laser engraver brands worldwide in August 2026?

- In August 2026, Sculpfun gained estimated Share of Search among laser engraver brands worldwide, from 4.1% to 4.9%.
- In August 2026, AtomStack gained estimated Share of Search among laser engraver brands worldwide, from 3.3% to 4%.
- In August 2026, xTool lost estimated Share of Search among laser engraver brands worldwide, from 82.9% to 81.5%.
- Estimated monthly branded searches for Ortur worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
- Estimated monthly branded searches for Glowforge worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Laser engraver brands | 201K | 65.6% | 1 |
| Nov 2025 | Laser engraver brands | 368K | 74.2% | 1 |
| Dec 2025 | Laser engraver brands | 301K | 70.2% | 1 |
| Jan 2026 | Laser engraver brands | 301K | 75.4% | 1 |
| Feb 2026 | Laser engraver brands | 246K | 74.4% | 1 |
| Mar 2026 | Laser engraver brands | 301K | 77.9% | 1 |
| Apr 2026 | Laser engraver brands | 301K | 78% | 1 |
| May 2026 | Laser engraver brands | 301K | 78% | 1 |
| Jun 2026 | Laser engraver brands | 301K | 82.9% | 1 |
| Jul 2026 | Laser engraver brands | 301K | 82.9% | 1 |
| Aug 2026 | Laser engraver brands | 301K | 81.5% | 1 |
| Sep 2026 | Laser engraver brands | — | — | — |

## How is xTool measured?

Brandwave collects information about searches that people make online using xTool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “xtool”

## Which laser engraver brands compete with xTool?

- [Glowforge](/demand/global-en/brands/glowforge): Head-to-head: /demand/global-en/compare/glowforge-vs-xtool
- [Sculpfun](/demand/global-en/brands/sculpfun): Head-to-head: /demand/global-en/compare/sculpfun-vs-xtool
- [AtomStack](/demand/global-en/brands/atomstack): Head-to-head: /demand/global-en/compare/atomstack-vs-xtool
- [Ortur](/demand/global-en/brands/ortur): Head-to-head: /demand/global-en/compare/ortur-vs-xtool

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "xTool: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/xtool

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/xtool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.