--- title: "Xiaomi: search popularity and Share of Search worldwide" description: "Xiaomi is a smartphone brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/xiaomi" publisher: "Brandwave" --- # Xiaomi: search popularity and Share of Search worldwide Xiaomi is a smartphone brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Xiaomi - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among streaming device brands**: 0.73% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming device brands | 3 | 0.73% | 6.1M | | Smartphone brands | 3 | 1.4% | 6.1M | | Video streaming devices | 2 | 40.2% | 6.1M | | Fan brands | 2 | 44.9% | 6.1M | | Desk lamp brands | 2 | 45.4% | 6.1M | - [Streaming device brands](/demand/global-en/categories/streaming-device-brands) - [Smartphone brands](/demand/global-en/categories/smartphone-brands) - [Video streaming devices](/demand/global-en/categories/video-streaming-devices) - [Fan brands](/demand/global-en/categories/fan-brands) - [Desk lamp brands](/demand/global-en/categories/desk-lamp-brands) ## How has branded search demand for Xiaomi changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Xiaomi worldwide fell from 7.5M to 6.1M. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among streaming device brands worldwide held steady, from 0.89% to 0.73%. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among smartphone brands worldwide held steady, from 1.7% to 1.4%. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among video streaming devices worldwide decreased from 47.7% to 40.2%. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among video streaming devices worldwide peaked at 48.4% in March 2026 and was lowest at 40.2% in August 2026. - Across the 11 months ending August 2026, Xiaomi fell from 1st to 2nd among video streaming devices worldwide. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among fan brands worldwide decreased from 46.6% to 44.9%. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among fan brands worldwide peaked at 50.7% in March 2026 and was lowest at 35.3% in November 2025. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among desk lamp brands worldwide decreased from 50.3% to 45.4%. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among desk lamp brands worldwide peaked at 50.3% in October 2025 and was lowest at 41.7% in April 2026. - Across the 11 months ending August 2026, Xiaomi fell from 1st to 2nd among desk lamp brands worldwide. ## How did search popularity change for streaming device brands worldwide in August 2026? - Estimated monthly branded searches for Apple TV 4K worldwide rose 49.6% over 11 measured months, from 450K to 673K in August 2026. - Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. ## How did search popularity change for smartphone brands worldwide in August 2026? - Estimated monthly branded searches for Apple iPhone worldwide rose 22.1% over 11 measured months, from 14.1M to 17.1M in August 2026. - Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. ## How did search popularity change for video streaming devices worldwide in August 2026? - In August 2026, Apple TV overtook Xiaomi to take the highest estimated Share of Search among video streaming devices worldwide, at 40.2%. - In August 2026, Xiaomi lost estimated Share of Search among video streaming devices worldwide, from 43.7% to 40.2%. - In August 2026, Roku lost estimated Share of Search among video streaming devices worldwide, from 13.1% to 12%. - Estimated monthly branded searches for Amazon Fire TV worldwide fell 26.5% over 11 measured months, from 796K to 585K in August 2026. ## How did search popularity change for fan brands worldwide in August 2026? - In August 2026, Dyson overtook Xiaomi to take the highest estimated Share of Search among fan brands worldwide, at 54.2%. - In August 2026, Xiaomi lost estimated Share of Search among fan brands worldwide, from 49.9% to 44.9%. - Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026. - Estimated monthly branded searches for Lasko worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026. ## How did search popularity change for desk lamp brands worldwide in August 2026? - In August 2026, Govee overtook Xiaomi to take the highest estimated Share of Search among desk lamp brands worldwide, at 45.4%. - In August 2026, Xiaomi lost estimated Share of Search among desk lamp brands worldwide, from 49.7% to 45.4%. - Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026. - Estimated monthly branded searches for Anglepoise worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026. - Estimated monthly branded searches for BenQ worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming device brands | 7.5M | 0.89% | 3 | | Nov 2025 | Streaming device brands | 7.5M | 0.8% | 3 | | Dec 2025 | Streaming device brands | 7.5M | 0.8% | 3 | | Jan 2026 | Streaming device brands | 7.5M | 0.89% | 3 | | Feb 2026 | Streaming device brands | 6.1M | 0.89% | 3 | | Mar 2026 | Streaming device brands | 7.5M | 0.89% | 3 | | Apr 2026 | Streaming device brands | 6.1M | 0.81% | 3 | | May 2026 | Streaming device brands | 6.1M | 0.73% | 3 | | Jun 2026 | Streaming device brands | 6.1M | 0.73% | 3 | | Jul 2026 | Streaming device brands | 6.1M | 0.73% | 3 | | Aug 2026 | Streaming device brands | 6.1M | 0.73% | 3 | | Sep 2026 | Streaming device brands | — | — | — | | Oct 2025 | Smartphone brands | 7.5M | 1.7% | 3 | | Nov 2025 | Smartphone brands | 7.5M | 1.7% | 3 | | Dec 2025 | Smartphone brands | 7.5M | 1.7% | 3 | | Jan 2026 | Smartphone brands | 7.5M | 1.7% | 3 | | Feb 2026 | Smartphone brands | 6.1M | 1.7% | 3 | | Mar 2026 | Smartphone brands | 7.5M | 1.7% | 3 | | Apr 2026 | Smartphone brands | 6.1M | 1.4% | 3 | | May 2026 | Smartphone brands | 6.1M | 1.4% | 3 | | Jun 2026 | Smartphone brands | 6.1M | 1.4% | 3 | | Jul 2026 | Smartphone brands | 6.1M | 1.4% | 3 | | Aug 2026 | Smartphone brands | 6.1M | 1.4% | 3 | | Sep 2026 | Smartphone brands | — | — | — | | Oct 2025 | Video streaming devices | 7.5M | 47.7% | 1 | | Nov 2025 | Video streaming devices | 7.5M | 43.9% | 1 | | Dec 2025 | Video streaming devices | 7.5M | 44.5% | 1 | | Jan 2026 | Video streaming devices | 7.5M | 47.5% | 1 | | Feb 2026 | Video streaming devices | 6.1M | 47.2% | 1 | | Mar 2026 | Video streaming devices | 7.5M | 48.4% | 1 | | Apr 2026 | Video streaming devices | 6.1M | 44.7% | 1 | | May 2026 | Video streaming devices | 6.1M | 44.8% | 1 | | Jun 2026 | Video streaming devices | 6.1M | 43.6% | 1 | | Jul 2026 | Video streaming devices | 6.1M | 43.7% | 1 | | Aug 2026 | Video streaming devices | 6.1M | 40.2% | 2 | | Sep 2026 | Video streaming devices | — | — | — | | Oct 2025 | Fan brands | 7.5M | 46.6% | 2 | | Nov 2025 | Fan brands | 7.5M | 35.3% | 2 | | Dec 2025 | Fan brands | 7.5M | 37.8% | 2 | | Jan 2026 | Fan brands | 7.5M | 44.2% | 2 | | Feb 2026 | Fan brands | 6.1M | 45.5% | 2 | | Mar 2026 | Fan brands | 7.5M | 50.7% | 1 | | Apr 2026 | Fan brands | 6.1M | 47.3% | 2 | | May 2026 | Fan brands | 6.1M | 47.1% | 2 | | Jun 2026 | Fan brands | 6.1M | 47.2% | 2 | | Jul 2026 | Fan brands | 6.1M | 49.9% | 1 | | Aug 2026 | Fan brands | 6.1M | 44.9% | 2 | | Sep 2026 | Fan brands | — | — | — | | Oct 2025 | Desk lamp brands | 7.5M | 50.3% | 1 | | Nov 2025 | Desk lamp brands | 7.5M | 49.7% | 1 | | Dec 2025 | Desk lamp brands | 7.5M | 49.3% | 1 | | Jan 2026 | Desk lamp brands | 7.5M | 46.1% | 2 | | Feb 2026 | Desk lamp brands | 6.1M | 45.8% | 2 | | Mar 2026 | Desk lamp brands | 7.5M | 46.5% | 2 | | Apr 2026 | Desk lamp brands | 6.1M | 41.7% | 2 | | May 2026 | Desk lamp brands | 6.1M | 41.8% | 2 | | Jun 2026 | Desk lamp brands | 6.1M | 46% | 2 | | Jul 2026 | Desk lamp brands | 6.1M | 49.7% | 1 | | Aug 2026 | Desk lamp brands | 6.1M | 45.4% | 2 | | Sep 2026 | Desk lamp brands | — | — | — | ## How is Xiaomi measured? Brandwave collects information about searches that people make online using Xiaomi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “xiaomi” ## Which streaming device brands compete with Xiaomi? - [Amazon](/demand/global-en/brands/amazon): Head-to-head: /demand/global-en/compare/amazon-vs-xiaomi - [Google](/demand/global-en/brands/google): Head-to-head: /demand/global-en/compare/google-vs-xiaomi - [Roku](/demand/global-en/brands/roku): Head-to-head: /demand/global-en/compare/roku-vs-xiaomi - [Apple TV 4K](/demand/global-en/brands/apple-tv-4k): Head-to-head: /demand/global-en/compare/apple-tv-4k-vs-xiaomi ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Xiaomi: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/xiaomi This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.