---
title: "Xerox: search popularity and Share of Search worldwide"
description: "Xerox is printer maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/xerox"
publisher: "Brandwave"
---

# Xerox: search popularity and Share of Search worldwide

Xerox is printer maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Xerox
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among printer ink brands**: 21%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Printer ink brands | 2 | 21% | 550K |

- [Printer ink brands](/demand/global-en/categories/printer-ink-brands)

## How has branded search demand for Xerox changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Xerox worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Xerox’s estimated Share of Search among printer ink brands worldwide decreased from 24.5% to 21%.
- Across the 11 months ending August 2026, Xerox’s estimated Share of Search among printer ink brands worldwide peaked at 25.5% in February 2026 and was lowest at 21% in August 2026.

## How did search popularity change for printer ink brands worldwide in August 2026?

- Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 22.6% to 21% in August 2026.
- HP’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 12.8% to 12.1% in August 2026.
- Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
- Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.
- Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Printer ink brands | 673K | 24.5% | 2 |
| Nov 2025 | Printer ink brands | 673K | 24.6% | 2 |
| Dec 2025 | Printer ink brands | 673K | 25% | 2 |
| Jan 2026 | Printer ink brands | 673K | 22.3% | 2 |
| Feb 2026 | Printer ink brands | 673K | 25.5% | 2 |
| Mar 2026 | Printer ink brands | 673K | 25.2% | 2 |
| Apr 2026 | Printer ink brands | 550K | 21.9% | 2 |
| May 2026 | Printer ink brands | 550K | 22.6% | 2 |
| Jun 2026 | Printer ink brands | 550K | 22.1% | 2 |
| Jul 2026 | Printer ink brands | 550K | 21.4% | 2 |
| Aug 2026 | Printer ink brands | 550K | 21% | 2 |
| Sep 2026 | Printer ink brands | — | — | — |

## How is Xerox measured?

Brandwave collects information about searches that people make online using Xerox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “xerox”

## Which printer ink brands compete with Xerox?

- [Epson](/demand/global-en/brands/epson): Head-to-head: /demand/global-en/compare/epson-vs-xerox
- [Canon](/demand/global-en/brands/canon): Head-to-head: /demand/global-en/compare/canon-vs-xerox
- [HP](/demand/global-en/brands/hp): Head-to-head: /demand/global-en/compare/hp-vs-xerox
- [Brother](/demand/global-en/brands/brother): Head-to-head: /demand/global-en/compare/brother-vs-xerox
- [Lexmark](/demand/global-en/brands/lexmark): Head-to-head: /demand/global-en/compare/lexmark-vs-xerox

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Xerox: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/xerox

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/xerox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.