--- title: "Xbox Game Pass: search popularity worldwide" description: "Xbox Game Pass is a game platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/xbox-game-pass" publisher: "Brandwave" --- # Xbox Game Pass: search popularity worldwide Xbox Game Pass is a game platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Xbox Game Pass - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among online game platforms**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online game platforms | 5 | 1.2% | 1.5M | - [Online game platforms](/demand/global-en/categories/online-game-platforms) ## How has branded search demand for Xbox Game Pass changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Xbox Game Pass worldwide fell from 3.4M to 1.5M. - Across the 12 months ending September 2026, Xbox Game Pass’ estimated Share of Search among online game platforms worldwide decreased from 2.3% to 1.2%. - Across the 12 months ending September 2026, Xbox Game Pass’ estimated Share of Search among online game platforms worldwide peaked at 2.3% in October 2025 and was lowest at 1% in June 2026. - Across the 12 months ending September 2026, Xbox Game Pass fell from 4th to 5th among online game platforms worldwide. ## How did search popularity change for online game platforms worldwide in September 2026? - In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%. - In September 2026, Epic Games lost estimated Share of Search among online game platforms worldwide, from 10.3% to 7.6%. - In September 2026, Minecraft lost estimated Share of Search among online game platforms worldwide, from 23.2% to 20.6%. - Estimated monthly branded searches for Xbox Game Pass worldwide fell 55.2% over 12 measured months, from 3.4M to 1.5M in September 2026. - Estimated monthly branded searches for EA worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online game platforms | 3.4M | 2.3% | 4 | | Nov 2025 | Online game platforms | 1.8M | 1.3% | 5 | | Dec 2025 | Online game platforms | 1.8M | 1% | 5 | | Jan 2026 | Online game platforms | 1.8M | 1.2% | 5 | | Feb 2026 | Online game platforms | 1.5M | 1.2% | 5 | | Mar 2026 | Online game platforms | 1.8M | 1.4% | 5 | | Apr 2026 | Online game platforms | 1.5M | 1.2% | 5 | | May 2026 | Online game platforms | 1.8M | 1.5% | 5 | | Jun 2026 | Online game platforms | 1.2M | 1% | 5 | | Jul 2026 | Online game platforms | 1.2M | 1.2% | 5 | | Aug 2026 | Online game platforms | 1.2M | 1.1% | 5 | | Sep 2026 | Online game platforms | 1.5M | 1.2% | 5 | ## How is Xbox Game Pass measured? Brandwave collects information about searches that people make online using Xbox Game Pass’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “xbox game pass” ## Which online game platforms compete with Xbox Game Pass? - [Roblox](/demand/global-en/brands/roblox): Head-to-head: /demand/global-en/compare/roblox-vs-xbox-game-pass - [Minecraft](/demand/global-en/brands/minecraft): Head-to-head: /demand/global-en/compare/minecraft-vs-xbox-game-pass - [Epic Games](/demand/global-en/brands/epic-games): Head-to-head: /demand/global-en/compare/epic-games-vs-xbox-game-pass - [EA](/demand/global-en/brands/ea): Head-to-head: /demand/global-en/compare/ea-vs-xbox-game-pass - [Steam](/demand/global-en/brands/steam): Head-to-head: /demand/global-en/compare/steam-vs-xbox-game-pass ## Who owns Xbox Game Pass? Xbox Game Pass is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Xbox Game Pass? Xbox Game Pass is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide. ## Cite this page Brandwave. "Xbox Game Pass: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/xbox-game-pass This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/xbox-game-pass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.