--- title: "Xandr: search popularity and Share of Search worldwide" description: "Xandr is an advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/xandr" publisher: "Brandwave" --- # Xandr: search popularity and Share of Search worldwide Xandr is an advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Xandr - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among ad server platforms**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ad server platforms | 4 | 1.3% | 2.9K | | Programmatic advertising platforms | 4 | 2.1% | 2.9K | | Programmatic advertising platforms | 3 | 3.1% | 2.9K | - [Ad server platforms](/demand/global-en/categories/ad-server-platforms) - [Programmatic advertising platforms](/demand/global-en/categories/programmatic-advertising-platforms) - [Programmatic advertising platforms](/demand/global-en/categories/programmatic-ad-platforms) ## How has branded search demand for Xandr changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Xandr worldwide fell from 5.4K to 2.9K. - Across the 11 months ending August 2026, Xandr’s estimated Share of Search among ad server platforms worldwide decreased from 2.6% to 1.3%. - Across the 11 months ending August 2026, Xandr’s estimated Share of Search among ad server platforms worldwide peaked at 2.6% in October 2025 and was lowest at 1.3% in July 2026. - Across the 11 months ending August 2026, Xandr fell from 3rd to 4th among ad server platforms worldwide. - Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 2.9% to 2.1%. - Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 3.6% in December 2025 and was lowest at 2.1% in August 2026. - Across the 11 months ending August 2026, Xandr rose from 5th to 4th among programmatic advertising platforms worldwide. - Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 4.5% to 3.1%. - Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 5.4% in December 2025 and was lowest at 3.1% in August 2026. ## How did search popularity change for ad server platforms worldwide in August 2026? - Google Ad Manager’s estimated Share of Search among ad server platforms worldwide has gained ground for 3 months in a row, from 62% to 62.5% in August 2026. - Estimated monthly branded searches for Sizmek worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026. - Estimated monthly branded searches for Xandr worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. - Estimated monthly branded searches for Amazon Ads worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Kevel worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for programmatic advertising platforms worldwide in August 2026? - In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among programmatic advertising platforms worldwide, at 45.4%. - In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms worldwide, from 39.6% to 30.4%. - In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 21.3% to 19.9%. - Xandr’s estimated Share of Search among programmatic advertising platforms worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in August 2026. - Estimated monthly branded searches for Basis Technologies worldwide fell 63.8% over 11 measured months, from 5.5K to 2K in August 2026. - Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026. ## How did search popularity change for programmatic advertising platforms worldwide in August 2026? - In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms worldwide, from 57.9% to 66.1%. - In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 35.8% to 28.9%. - In August 2026, Xandr lost estimated Share of Search among programmatic advertising platforms worldwide, from 3.8% to 3.1%. - Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026. - Estimated monthly branded searches for Display & Video 360 worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ad server platforms | 5.4K | 2.6% | 3 | | Nov 2025 | Ad server platforms | 4.4K | 2.1% | 3 | | Dec 2025 | Ad server platforms | 4.4K | 2.1% | 3 | | Jan 2026 | Ad server platforms | 4.4K | 2.3% | 4 | | Feb 2026 | Ad server platforms | 4.4K | 2.3% | 3 | | Mar 2026 | Ad server platforms | 4.4K | 1.9% | 4 | | Apr 2026 | Ad server platforms | 3.6K | 1.7% | 4 | | May 2026 | Ad server platforms | 3.6K | 1.7% | 4 | | Jun 2026 | Ad server platforms | 3.6K | 1.7% | 4 | | Jul 2026 | Ad server platforms | 2.9K | 1.3% | 4 | | Aug 2026 | Ad server platforms | 2.9K | 1.3% | 4 | | Sep 2026 | Ad server platforms | — | — | — | | Oct 2025 | Programmatic advertising platforms | 5.4K | 2.9% | 5 | | Nov 2025 | Programmatic advertising platforms | 4.4K | 3.1% | 4 | | Dec 2025 | Programmatic advertising platforms | 4.4K | 3.6% | 4 | | Jan 2026 | Programmatic advertising platforms | 4.4K | 2.9% | 4 | | Feb 2026 | Programmatic advertising platforms | 4.4K | 3% | 4 | | Mar 2026 | Programmatic advertising platforms | 4.4K | 2.6% | 4 | | Apr 2026 | Programmatic advertising platforms | 3.6K | 2.5% | 4 | | May 2026 | Programmatic advertising platforms | 3.6K | 2.7% | 4 | | Jun 2026 | Programmatic advertising platforms | 3.6K | 2.5% | 4 | | Jul 2026 | Programmatic advertising platforms | 2.9K | 2.3% | 4 | | Aug 2026 | Programmatic advertising platforms | 2.9K | 2.1% | 4 | | Sep 2026 | Programmatic advertising platforms | — | — | — | | Oct 2025 | Programmatic advertising platforms | 5.4K | 4.5% | 3 | | Nov 2025 | Programmatic advertising platforms | 4.4K | 4.9% | 3 | | Dec 2025 | Programmatic advertising platforms | 4.4K | 5.4% | 3 | | Jan 2026 | Programmatic advertising platforms | 4.4K | 4.3% | 3 | | Feb 2026 | Programmatic advertising platforms | 4.4K | 4.6% | 3 | | Mar 2026 | Programmatic advertising platforms | 4.4K | 3.8% | 3 | | Apr 2026 | Programmatic advertising platforms | 3.6K | 3.9% | 3 | | May 2026 | Programmatic advertising platforms | 3.6K | 3.9% | 3 | | Jun 2026 | Programmatic advertising platforms | 3.6K | 3.9% | 3 | | Jul 2026 | Programmatic advertising platforms | 2.9K | 3.8% | 3 | | Aug 2026 | Programmatic advertising platforms | 2.9K | 3.1% | 3 | | Sep 2026 | Programmatic advertising platforms | — | — | — | ## How is Xandr measured? Brandwave collects information about searches that people make online using Xandr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “xandr” ## Which ad server platforms compete with Xandr? - [Google Ad Manager](/demand/global-en/brands/google-ad-manager): Head-to-head: /demand/global-en/compare/google-ad-manager-vs-xandr - [Amazon Ads](/demand/global-en/brands/amazon-ads): Head-to-head: /demand/global-en/compare/amazon-ads-vs-xandr - [Kevel](/demand/global-en/brands/kevel): Head-to-head: /demand/global-en/compare/kevel-vs-xandr - [Sizmek](/demand/global-en/brands/sizmek): Head-to-head: /demand/global-en/compare/sizmek-vs-xandr ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Xandr: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/xandr This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/xandr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.