---
title: "xAI: search popularity worldwide"
description: "xAI develops AI models used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/xai"
publisher: "Brandwave"
---

# xAI: search popularity worldwide

xAI develops AI models used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: xAI
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among AI model companies**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI model companies | 4 | 1.6% | 201K |

- [AI model companies](/demand/global-en/categories/ai-model-companies)

## How has branded search demand for xAI changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for xAI worldwide fell from 368K to 201K.
- Across the 12 months ending September 2026, xAI’s estimated Share of Search among AI model companies worldwide decreased from 3.1% to 1.6%.
- Across the 12 months ending September 2026, xAI’s estimated Share of Search among AI model companies worldwide peaked at 4.9% in January 2026 and was lowest at 1.6% in September 2026.

## How did search popularity change for AI model companies worldwide in September 2026?

- In September 2026, Anthropic gained estimated Share of Search among AI model companies worldwide, from 30% to 39.3%.
- In September 2026, OpenAI lost estimated Share of Search among AI model companies worldwide, from 54.8% to 48.1%.
- In September 2026, Mistral AI lost estimated Share of Search among AI model companies worldwide, from 11.4% to 10%.
- In September 2026, xAI lost estimated Share of Search among AI model companies worldwide, from 2.2% to 1.6%.
- Estimated monthly branded searches for Google DeepMind worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI model companies | 368K | 3.1% | 4 |
| Nov 2025 | AI model companies | 368K | 3.1% | 4 |
| Dec 2025 | AI model companies | 301K | 2.2% | 4 |
| Jan 2026 | AI model companies | 450K | 4.9% | 4 |
| Feb 2026 | AI model companies | 550K | 3.9% | 4 |
| Mar 2026 | AI model companies | 450K | 2.2% | 4 |
| Apr 2026 | AI model companies | 301K | 2.3% | 4 |
| May 2026 | AI model companies | 368K | 2.9% | 4 |
| Jun 2026 | AI model companies | 301K | 2.5% | 4 |
| Jul 2026 | AI model companies | 201K | 2.2% | 4 |
| Aug 2026 | AI model companies | 201K | 2.2% | 4 |
| Sep 2026 | AI model companies | 201K | 1.6% | 4 |

## How is xAI measured?

Brandwave collects information about searches that people make online using xAI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “xai”

## Which AI model companies compete with xAI?

- [OpenAI](/demand/global-en/brands/openai): Head-to-head: /demand/global-en/compare/openai-vs-xai
- [Anthropic](/demand/global-en/brands/anthropic): Head-to-head: /demand/global-en/compare/anthropic-vs-xai
- [Mistral AI](/demand/global-en/brands/mistral-ai): Head-to-head: /demand/global-en/compare/mistral-ai-vs-xai
- [Google DeepMind](/demand/global-en/brands/google-deepmind): Head-to-head: /demand/global-en/compare/google-deepmind-vs-xai

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "xAI: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/xai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/xai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.