--- title: "WPP Media: search popularity and Share of Search worldwide" description: "WPP's media agency business in New Zealand, formerly GroupM and home of Mindshare, Wavemaker, and EssenceMediacom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wpp-media" publisher: "Brandwave" --- # WPP Media: search popularity and Share of Search worldwide WPP's media agency business in New Zealand, formerly GroupM and home of Mindshare, Wavemaker, and EssenceMediacom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WPP Media - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among advertising agencies**: 7.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Advertising agencies | 4 | 7.2% | 14.8K | | Media buying agencies | 5 | 14.8% | 14.8K | - [Advertising agencies](/demand/global-en/categories/advertising-agencies) - [Media buying agencies](/demand/global-en/categories/media-buying-agencies) ## How has branded search demand for WPP Media changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for WPP Media worldwide fell from 27.1K to 14.8K. - Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among advertising agencies worldwide decreased from 11.1% to 7.2%. - Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among advertising agencies worldwide peaked at 11.1% in October 2025 and was lowest at 5.6% in December 2025. - Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media buying agencies worldwide decreased from 21.4% to 14.8%. - Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media buying agencies worldwide peaked at 21.4% in October 2025 and was lowest at 14.3% in July 2026. - Across the 11 months ending August 2026, WPP Media fell from 3rd to 5th among media buying agencies worldwide. ## How did search popularity change for advertising agencies worldwide in August 2026? - In August 2026, Omnicom gained estimated Share of Search among advertising agencies worldwide, from 31.7% to 35.9%. - In August 2026, WPP Media gained estimated Share of Search among advertising agencies worldwide, from 6.3% to 7.2%. - In August 2026, Havas lost estimated Share of Search among advertising agencies worldwide, from 38.8% to 35.9%. - In August 2026, Publicis lost estimated Share of Search among advertising agencies worldwide, from 21.2% to 19.6%. - Estimated monthly branded searches for Interpublic worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. ## How did search popularity change for media buying agencies worldwide in August 2026? - In August 2026, Omnicom Media Group gained estimated Share of Search among media buying agencies worldwide, from 39.1% to 40.4%. - In August 2026, IPG Mediabrands lost estimated Share of Search among media buying agencies worldwide, from 17.5% to 14.8%. - Havas Media’s estimated Share of Search among media buying agencies worldwide has gained ground for 3 months in a row, from 13.7% to 14.8% in August 2026. - Estimated monthly branded searches for WPP Media worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026. - Estimated monthly branded searches for dentsu worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. - Estimated monthly branded searches for Publicis Media worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Advertising agencies | 27.1K | 11.1% | 4 | | Nov 2025 | Advertising agencies | 22.2K | 8.7% | 4 | | Dec 2025 | Advertising agencies | 18.1K | 5.6% | 4 | | Jan 2026 | Advertising agencies | 22.2K | 7.9% | 4 | | Feb 2026 | Advertising agencies | 18.1K | 6.2% | 4 | | Mar 2026 | Advertising agencies | 18.1K | 7.3% | 4 | | Apr 2026 | Advertising agencies | 18.1K | 7.3% | 4 | | May 2026 | Advertising agencies | 18.1K | 6.9% | 4 | | Jun 2026 | Advertising agencies | 18.1K | 6.9% | 4 | | Jul 2026 | Advertising agencies | 14.8K | 6.3% | 4 | | Aug 2026 | Advertising agencies | 14.8K | 7.2% | 4 | | Sep 2026 | Advertising agencies | — | — | — | | Oct 2025 | Media buying agencies | 27.1K | 21.4% | 3 | | Nov 2025 | Media buying agencies | 22.2K | 18.2% | 3 | | Dec 2025 | Media buying agencies | 18.1K | 16% | 3 | | Jan 2026 | Media buying agencies | 22.2K | 18% | 3 | | Feb 2026 | Media buying agencies | 18.1K | 15.2% | 4 | | Mar 2026 | Media buying agencies | 18.1K | 15.2% | 4 | | Apr 2026 | Media buying agencies | 18.1K | 15.6% | 3 | | May 2026 | Media buying agencies | 18.1K | 16.7% | 3 | | Jun 2026 | Media buying agencies | 18.1K | 17% | 4 | | Jul 2026 | Media buying agencies | 14.8K | 14.3% | 5 | | Aug 2026 | Media buying agencies | 14.8K | 14.8% | 5 | | Sep 2026 | Media buying agencies | — | — | — | ## How is WPP Media measured? Brandwave collects information about searches that people make online using WPP Media’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “groupm” ## Which advertising agencies compete with WPP Media? - [Havas](/demand/global-en/brands/havas): Head-to-head: /demand/global-en/compare/havas-vs-wpp-media - [Omnicom](/demand/global-en/brands/omnicom): Head-to-head: /demand/global-en/compare/omnicom-vs-wpp-media - [Publicis](/demand/global-en/brands/publicis): Head-to-head: /demand/global-en/compare/publicis-vs-wpp-media - [Interpublic](/demand/global-en/brands/interpublic): Head-to-head: /demand/global-en/compare/interpublic-vs-wpp-media ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "WPP Media: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wpp-media This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wpp-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.