--- title: "World Nomads: search popularity and Share of Search worldwide" description: "An online travel insurer aimed at independent and adventure travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/world-nomads" publisher: "Brandwave" --- # World Nomads: search popularity and Share of Search worldwide An online travel insurer aimed at independent and adventure travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: World Nomads - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among travel insurance brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Travel insurance brands | 5 | 1.6% | 22.2K | | Travel insurance providers | 4 | 1.7% | 22.2K | - [Travel insurance brands](/demand/global-en/categories/travel-insurance-brands) - [Travel insurance providers](/demand/global-en/categories/travel-insurance-providers) ## How has branded search demand for World Nomads changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for World Nomads worldwide held steady at 22.2K. - Across the 11 months ending August 2026, World Nomads’ estimated Share of Search among travel insurance brands worldwide held steady at 1.6%. - Across the 11 months ending August 2026, World Nomads’ estimated Share of Search among travel insurance providers worldwide held steady at 1.7%. ## How did search popularity change for travel insurance brands worldwide in August 2026? - In August 2026, SafetyWing gained estimated Share of Search among travel insurance brands worldwide, from 2% to 2.9%. - In August 2026, InsureandGo gained estimated Share of Search among travel insurance brands worldwide, from 3.7% to 4.4%. - In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%. - Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. ## How did search popularity change for travel insurance providers worldwide in August 2026? - In August 2026, SafetyWing gained estimated Share of Search among travel insurance providers worldwide, from 2.1% to 3.1%. - In August 2026, Cover-More gained estimated Share of Search among travel insurance providers worldwide, from 2.5% to 3.1%. - In August 2026, AXA lost estimated Share of Search among travel insurance providers worldwide, from 93.7% to 92.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Travel insurance brands | 22.2K | 1.6% | 5 | | Nov 2025 | Travel insurance brands | 18.1K | 1.4% | 5 | | Dec 2025 | Travel insurance brands | 22.2K | 1.7% | 5 | | Jan 2026 | Travel insurance brands | 27.1K | 1.6% | 5 | | Feb 2026 | Travel insurance brands | 27.1K | 2% | 5 | | Mar 2026 | Travel insurance brands | 27.1K | 1.6% | 5 | | Apr 2026 | Travel insurance brands | 22.2K | 1.6% | 5 | | May 2026 | Travel insurance brands | 22.2K | 1.6% | 5 | | Jun 2026 | Travel insurance brands | 18.1K | 1.3% | 5 | | Jul 2026 | Travel insurance brands | 22.2K | 1.6% | 5 | | Aug 2026 | Travel insurance brands | 22.2K | 1.6% | 5 | | Sep 2026 | Travel insurance brands | — | — | — | | Oct 2025 | Travel insurance providers | 22.2K | 1.7% | 4 | | Nov 2025 | Travel insurance providers | 18.1K | 1.4% | 4 | | Dec 2025 | Travel insurance providers | 22.2K | 1.7% | 4 | | Jan 2026 | Travel insurance providers | 27.1K | 1.7% | 4 | | Feb 2026 | Travel insurance providers | 27.1K | 2.1% | 4 | | Mar 2026 | Travel insurance providers | 27.1K | 1.7% | 4 | | Apr 2026 | Travel insurance providers | 22.2K | 1.7% | 4 | | May 2026 | Travel insurance providers | 22.2K | 1.7% | 4 | | Jun 2026 | Travel insurance providers | 18.1K | 1.4% | 4 | | Jul 2026 | Travel insurance providers | 22.2K | 1.7% | 4 | | Aug 2026 | Travel insurance providers | 22.2K | 1.7% | 4 | | Sep 2026 | Travel insurance providers | — | — | — | ## How is World Nomads measured? Brandwave collects information about searches that people make online using World Nomads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “world nomads” ## Which travel insurance brands compete with World Nomads? - [AXA](/demand/global-en/brands/axa): Head-to-head: /demand/global-en/compare/axa-vs-world-nomads - [InsureandGo](/demand/global-en/brands/insureandgo): Head-to-head: /demand/global-en/compare/insureandgo-vs-world-nomads - [Cover-More](/demand/global-en/brands/cover-more): Head-to-head: /demand/global-en/compare/cover-more-vs-world-nomads - [SafetyWing](/demand/global-en/brands/safetywing): Head-to-head: /demand/global-en/compare/safetywing-vs-world-nomads - [Allianz Travel](/demand/global-en/brands/allianz-travel): Head-to-head: /demand/global-en/compare/allianz-travel-vs-world-nomads ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "World Nomads: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/world-nomads This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/world-nomads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.