---
title: "WorkOS: search popularity and Share of Search worldwide"
description: "WorkOS provides tools and services to add authentication and identity to customer applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/workos"
publisher: "Brandwave"
---

# WorkOS: search popularity and Share of Search worldwide

WorkOS provides tools and services to add authentication and identity to customer applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: WorkOS
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among customer authentication platforms**: 25.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer authentication platforms | 2 | 25.9% | 41.2K |

- [Customer authentication platforms](/demand/global-en/categories/customer-authentication-platforms)

## How has branded search demand for WorkOS changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for WorkOS worldwide rose from 27.7K to 41.2K.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among customer authentication platforms worldwide increased from 15.2% to 25.9%.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among customer authentication platforms worldwide peaked at 26.7% in May 2026 and was lowest at 15.2% in October 2025.

## How did search popularity change for customer authentication platforms worldwide in August 2026?

- Stytch’s estimated Share of Search among customer authentication platforms worldwide has gained ground for 3 months in a row, from 14.3% to 17.4% in August 2026.
- Clerk’s estimated Share of Search among customer authentication platforms worldwide has lost ground for 3 months in a row, from 10% to 8.1% in August 2026.
- Estimated monthly branded searches for WorkOS worldwide rose 48.6% over 11 measured months, from 27.7K to 41.2K in August 2026.
- Estimated monthly branded searches for Frontegg worldwide fell 34.7% over 11 measured months, from 2.9K to 1.9K in August 2026.
- Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer authentication platforms | 27.7K | 15.2% | 2 |
| Nov 2025 | Customer authentication platforms | 27.6K | 17% | 2 |
| Dec 2025 | Customer authentication platforms | 27.6K | 19.7% | 2 |
| Jan 2026 | Customer authentication platforms | 33.7K | 19.7% | 2 |
| Feb 2026 | Customer authentication platforms | 33.7K | 19.7% | 2 |
| Mar 2026 | Customer authentication platforms | 41.1K | 22.6% | 2 |
| Apr 2026 | Customer authentication platforms | 41.1K | 23.1% | 2 |
| May 2026 | Customer authentication platforms | 41.8K | 26.7% | 2 |
| Jun 2026 | Customer authentication platforms | 41.1K | 25.5% | 2 |
| Jul 2026 | Customer authentication platforms | 41.2K | 25.9% | 2 |
| Aug 2026 | Customer authentication platforms | 41.2K | 25.9% | 2 |
| Sep 2026 | Customer authentication platforms | — | — | — |

## How is WorkOS measured?

Brandwave collects information about searches that people make online using WorkOS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “workos”
- “workos app”
- “workos authentication”
- “workos com”

## Which customer authentication platforms compete with WorkOS?

- [Auth0](/demand/global-en/brands/auth0): Head-to-head: /demand/global-en/compare/auth0-vs-workos
- [Stytch](/demand/global-en/brands/stytch): Head-to-head: /demand/global-en/compare/stytch-vs-workos
- [Clerk](/demand/global-en/brands/clerk-auth): Head-to-head: /demand/global-en/compare/clerk-auth-vs-workos
- [Frontegg](/demand/global-en/brands/frontegg): Head-to-head: /demand/global-en/compare/frontegg-vs-workos

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "WorkOS: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/workos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/workos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.