--- title: "Workato: search popularity and Share of Search worldwide" description: "Workato is an integration platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/workato" publisher: "Brandwave" --- # Workato: search popularity and Share of Search worldwide Workato is an integration platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Workato - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among integration platform as a service**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Integration platform as a service | 4 | 2% | 40.5K | | Workflow automation tools | 4 | 2% | 40.5K | - [Integration platform as a service](/demand/global-en/categories/integration-platforms-as-a-service) - [Workflow automation tools](/demand/global-en/categories/workflow-automation-tools) ## How has branded search demand for Workato changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Workato worldwide fell from 49.5K to 40.5K. - Across the 11 months ending August 2026, Workato’s estimated Share of Search among integration platform as a service worldwide increased from 1.3% to 2%. - Across the 11 months ending August 2026, Workato’s estimated Share of Search among workflow automation tools worldwide increased from 1.3% to 2%. ## How did search popularity change for integration platform as a service worldwide in August 2026? - In August 2026, Zapier gained estimated Share of Search among integration platform as a service worldwide, from 24.9% to 28.3%. - In August 2026, Make gained estimated Share of Search among integration platform as a service worldwide, from 4.7% to 5.4%. - In August 2026, n8n lost estimated Share of Search among integration platform as a service worldwide, from 68.6% to 64.2%. - Workato’s estimated Share of Search among integration platform as a service worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026. - Estimated monthly branded searches for Tray worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026. ## How did search popularity change for workflow automation tools worldwide in August 2026? - In August 2026, Zapier gained estimated Share of Search among workflow automation tools worldwide, from 24.9% to 28.3%. - In August 2026, Make gained estimated Share of Search among workflow automation tools worldwide, from 4.7% to 5.4%. - In August 2026, n8n lost estimated Share of Search among workflow automation tools worldwide, from 68.6% to 64.3%. - Workato’s estimated Share of Search among workflow automation tools worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026. - Estimated monthly branded searches for Tray.io worldwide fell 70% over 11 measured months, from 1.3K to 390 in August 2026. - Estimated monthly branded searches for Pipedream worldwide fell 64.3% over 11 measured months, from 140 to 50 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Integration platform as a service | 49.5K | 1.3% | 4 | | Nov 2025 | Integration platform as a service | 49.5K | 1.6% | 4 | | Dec 2025 | Integration platform as a service | 40.5K | 1.6% | 4 | | Jan 2026 | Integration platform as a service | 40.5K | 1.3% | 4 | | Feb 2026 | Integration platform as a service | 49.5K | 1.8% | 4 | | Mar 2026 | Integration platform as a service | 49.5K | 1.5% | 4 | | Apr 2026 | Integration platform as a service | 49.5K | 1.8% | 4 | | May 2026 | Integration platform as a service | 40.5K | 1.5% | 4 | | Jun 2026 | Integration platform as a service | 40.5K | 1.8% | 4 | | Jul 2026 | Integration platform as a service | 40.5K | 1.8% | 4 | | Aug 2026 | Integration platform as a service | 40.5K | 2% | 4 | | Sep 2026 | Integration platform as a service | — | — | — | | Oct 2025 | Workflow automation tools | 49.5K | 1.3% | 4 | | Nov 2025 | Workflow automation tools | 49.5K | 1.6% | 4 | | Dec 2025 | Workflow automation tools | 40.5K | 1.6% | 4 | | Jan 2026 | Workflow automation tools | 40.5K | 1.3% | 4 | | Feb 2026 | Workflow automation tools | 49.5K | 1.8% | 4 | | Mar 2026 | Workflow automation tools | 49.5K | 1.5% | 4 | | Apr 2026 | Workflow automation tools | 49.5K | 1.8% | 4 | | May 2026 | Workflow automation tools | 40.5K | 1.5% | 4 | | Jun 2026 | Workflow automation tools | 40.5K | 1.8% | 4 | | Jul 2026 | Workflow automation tools | 40.5K | 1.8% | 4 | | Aug 2026 | Workflow automation tools | 40.5K | 2% | 4 | | Sep 2026 | Workflow automation tools | — | — | — | ## How is Workato measured? Brandwave collects information about searches that people make online using Workato’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “workato” ## Which integration platform as a service compete with Workato? - [n8n](/demand/global-en/brands/n8n): Head-to-head: /demand/global-en/compare/n8n-vs-workato - [Zapier](/demand/global-en/brands/zapier): Head-to-head: /demand/global-en/compare/workato-vs-zapier - [Make](/demand/global-en/brands/make): Head-to-head: /demand/global-en/compare/make-vs-workato - [Tray](/demand/global-en/brands/tray): Head-to-head: /demand/global-en/compare/tray-vs-workato ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Workato: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/workato This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/workato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.