---
title: "Wordfence: search popularity and Share of Search worldwide"
description: "Wordfence is a WordPress security plugin available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wordfence"
publisher: "Brandwave"
---

# Wordfence: search popularity and Share of Search worldwide

Wordfence is a WordPress security plugin available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wordfence
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among website security platforms**: 0.29%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Website security platforms | 4 | 0.29% | 22.2K |

- [Website security platforms](/demand/global-en/categories/website-security-platforms)

## How has branded search demand for Wordfence changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wordfence worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Wordfence’s estimated Share of Search among website security platforms worldwide held steady, from 0.38% to 0.29%.

## How did search popularity change for website security platforms worldwide in August 2026?

- In August 2026, Cloudflare gained estimated Share of Search among website security platforms worldwide, from 50.1% to 54.8%.
- In August 2026, GoDaddy lost estimated Share of Search among website security platforms worldwide, from 47.7% to 43.1%.
- Estimated monthly branded searches for Sucuri worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
- Estimated monthly branded searches for SiteLock worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Website security platforms | 22.2K | 0.38% | 4 |
| Nov 2025 | Website security platforms | 22.2K | 0.17% | 4 |
| Dec 2025 | Website security platforms | 18.1K | 0.24% | 4 |
| Jan 2026 | Website security platforms | 22.2K | 0.31% | 4 |
| Feb 2026 | Website security platforms | 22.2K | 0.35% | 4 |
| Mar 2026 | Website security platforms | 22.2K | 0.31% | 4 |
| Apr 2026 | Website security platforms | 22.2K | 0.32% | 4 |
| May 2026 | Website security platforms | 22.2K | 0.32% | 4 |
| Jun 2026 | Website security platforms | 22.2K | 0.32% | 4 |
| Jul 2026 | Website security platforms | 22.2K | 0.32% | 4 |
| Aug 2026 | Website security platforms | 22.2K | 0.29% | 4 |
| Sep 2026 | Website security platforms | — | — | — |

## How is Wordfence measured?

Brandwave collects information about searches that people make online using Wordfence’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wordfence”

## Which website security platforms compete with Wordfence?

- [Cloudflare](/demand/global-en/brands/cloudflare): Head-to-head: /demand/global-en/compare/cloudflare-vs-wordfence
- [GoDaddy](/demand/global-en/brands/godaddy): Head-to-head: /demand/global-en/compare/godaddy-vs-wordfence
- [Sucuri](/demand/global-en/brands/sucuri): Head-to-head: /demand/global-en/compare/sucuri-vs-wordfence
- [SiteLock](/demand/global-en/brands/sitelock): Head-to-head: /demand/global-en/compare/sitelock-vs-wordfence

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wordfence: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wordfence

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wordfence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.