---
title: "Woolrich: search popularity and Share of Search worldwide"
description: "Woolrich is outerwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/woolrich"
publisher: "Brandwave"
---

# Woolrich: search popularity and Share of Search worldwide

Woolrich is outerwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Woolrich
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among coats**: 0.16%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coats | 6 | 0.16% | 6.6K |

- [Coats](/demand/global-en/categories/coats)

## How has branded search demand for Woolrich changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Woolrich worldwide fell from 18.1K to 6.6K.
- Across the 11 months ending August 2026, Woolrich’s estimated Share of Search among coats worldwide held steady, from 0.23% to 0.16%.

## How did search popularity change for coats worldwide in August 2026?

- In August 2026, Barbour overtook Moncler to rank 2nd among coats worldwide, at 19.7%.
- In August 2026, Canada Goose overtook Moncler to rank 3rd among coats worldwide, at 19.7%.
- In August 2026, Burberry lost estimated Share of Search among coats worldwide, from 50.5% to 43.8%.
- In August 2026, Moncler lost estimated Share of Search among coats worldwide, from 18.5% to 16.1%.
- Estimated monthly branded searches for Woolrich worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.
- Estimated monthly branded searches for Mackage worldwide fell 55.2% over 11 measured months, from 60.5K to 27.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coats | 18.1K | 0.23% | 6 |
| Nov 2025 | Coats | 27.1K | 0.26% | 6 |
| Dec 2025 | Coats | 22.2K | 0.23% | 6 |
| Jan 2026 | Coats | 18.1K | 0.24% | 6 |
| Feb 2026 | Coats | 9.9K | 0.19% | 6 |
| Mar 2026 | Coats | 6.6K | 0.15% | 6 |
| Apr 2026 | Coats | 4.4K | 0.11% | 6 |
| May 2026 | Coats | 4.4K | 0.12% | 6 |
| Jun 2026 | Coats | 3.6K | 0.12% | 6 |
| Jul 2026 | Coats | 4.4K | 0.15% | 6 |
| Aug 2026 | Coats | 6.6K | 0.16% | 6 |
| Sep 2026 | Coats | — | — | — |

## How is Woolrich measured?

Brandwave collects information about searches that people make online using Woolrich’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “woolrich jacket”

## Which coats compete with Woolrich?

- [Burberry](/demand/global-en/brands/burberry): Head-to-head: /demand/global-en/compare/burberry-vs-woolrich
- [Barbour](/demand/global-en/brands/barbour): Head-to-head: /demand/global-en/compare/barbour-vs-woolrich
- [Canada Goose](/demand/global-en/brands/canada-goose): Head-to-head: /demand/global-en/compare/canada-goose-vs-woolrich
- [Moncler](/demand/global-en/brands/moncler): Head-to-head: /demand/global-en/compare/moncler-vs-woolrich
- [Mackage](/demand/global-en/brands/mackage): Head-to-head: /demand/global-en/compare/mackage-vs-woolrich

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Woolrich: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/woolrich

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/woolrich. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.