---
title: "Woolite: search popularity and Share of Search worldwide"
description: "Woolite is wool wash brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/woolite"
publisher: "Brandwave"
---

# Woolite: search popularity and Share of Search worldwide

Woolite is wool wash brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Woolite
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among wool wash brands**: 10%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wool wash brands | 3 | 10% | 40.5K |

- [Wool wash brands](/demand/global-en/categories/wool-wash-brands)

## How has branded search demand for Woolite changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Woolite worldwide rose from 33.1K to 40.5K.
- Across the 11 months ending August 2026, Woolite’s estimated Share of Search among wool wash brands worldwide increased from 6.9% to 10%.
- Across the 11 months ending August 2026, Woolite’s estimated Share of Search among wool wash brands worldwide peaked at 11.2% in December 2025 and was lowest at 6.5% in January 2026.
- Across the 11 months ending August 2026, Woolite rose from 5th to 3rd among wool wash brands worldwide.

## How did search popularity change for wool wash brands worldwide in August 2026?

- In August 2026, Nikwax overtook Ecover to rank 4th among wool wash brands worldwide, at 8.2%.
- In August 2026, Woolite gained estimated Share of Search among wool wash brands worldwide, from 8.6% to 10%.
- In August 2026, Soak lost estimated Share of Search among wool wash brands worldwide, from 42.7% to 40.6%.
- In August 2026, Grangers lost estimated Share of Search among wool wash brands worldwide, from 34.9% to 33.2%.
- Estimated monthly branded searches for Eucalan worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wool wash brands | 33.1K | 6.9% | 5 |
| Nov 2025 | Wool wash brands | 40.5K | 8.6% | 4 |
| Dec 2025 | Wool wash brands | 49.5K | 11.2% | 4 |
| Jan 2026 | Wool wash brands | 40.5K | 6.5% | 5 |
| Feb 2026 | Wool wash brands | 33.1K | 7.8% | 5 |
| Mar 2026 | Wool wash brands | 33.1K | 7.3% | 5 |
| Apr 2026 | Wool wash brands | 33.1K | 7.6% | 5 |
| May 2026 | Wool wash brands | 33.1K | 7.5% | 5 |
| Jun 2026 | Wool wash brands | 33.1K | 8.5% | 3 |
| Jul 2026 | Wool wash brands | 33.1K | 8.6% | 3 |
| Aug 2026 | Wool wash brands | 40.5K | 10% | 3 |
| Sep 2026 | Wool wash brands | — | — | — |

## How is Woolite measured?

Brandwave collects information about searches that people make online using Woolite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “woolite”

## Which wool wash brands compete with Woolite?

- [Soak](/demand/global-en/brands/soak): Head-to-head: /demand/global-en/compare/soak-vs-woolite
- [Grangers](/demand/global-en/brands/grangers): Head-to-head: /demand/global-en/compare/grangers-vs-woolite
- [Nikwax](/demand/global-en/brands/nikwax): Head-to-head: /demand/global-en/compare/nikwax-vs-woolite
- [Ecover](/demand/global-en/brands/ecover): Head-to-head: /demand/global-en/compare/ecover-vs-woolite
- [Eucalan](/demand/global-en/brands/eucalan): Head-to-head: /demand/global-en/compare/eucalan-vs-woolite

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Woolite: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/woolite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/woolite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.