--- title: "Woolino: search popularity worldwide" description: "A merino wool baby sleep bag brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/woolino" publisher: "Brandwave" --- # Woolino: search popularity worldwide A merino wool baby sleep bag brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Woolino - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among baby sleep sack brands**: 4.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby sleep sack brands | 7 | 4.2% | 27.1K | - [Baby sleep sack brands](/demand/global-en/categories/baby-sleep-sack-brands) ## Top baby sleep sack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Woolino was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Woolino is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Halo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kyte Baby | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Woolino | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Burt's Bees | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ergoPouch | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Love to Dream | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ergobaby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dreamland Baby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grobag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merino Kids | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woolbabe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby sleep sack brands - Asked ChatGPT "Which baby sleep sack brand should I buy?": 1. Halo, 2. Woolino, 3. Kyte Baby - Asked ChatGPT "What are the best baby sleep sack brands?": 1. Halo, 2. Kyte Baby, 3. Woolino, 4. Burt's Bees, 5. Love to Dream, 6. ergoPouch - Asked ChatGPT "What's the best baby sleep sack brand for safe sleep?": 1. Halo, 2. Burt's Bees, 3. Woolino - Searched Google, AI Overview "baby sleep sack": 1. ergoPouch, 2. Kyte Baby, 3. Halo, 4. Woolino - Searched Google, AI Overview "newborn sleep sack": 1. Kyte Baby, 2. Halo, 3. ergoPouch, 4. Burt's Bees Not named in any answer: Ergobaby, Dreamland Baby, Grobag, Merino Kids and Woolbabe. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Woolino changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Woolino worldwide held steady at 27.1K. - Across the 12 months ending September 2026, Woolino’s share of searches among baby sleep sack brands worldwide peaked at 4.8% in November 2025 and was lowest at 2.3% in July 2026. ## How did search popularity change for baby sleep sack brands worldwide in September 2026? - In September 2026, Love to Dream overtook ergoPouch to rank 4th among baby sleep sack brands worldwide, with 9.3% of the searches. - In September 2026, Burt's Bees gained share of searches among baby sleep sack brands worldwide, from 17.6% to 21%. - In September 2026, Woolino gained share of searches among baby sleep sack brands worldwide, from 3.5% to 4.2%. - In September 2026, Ergobaby lost share of searches among baby sleep sack brands worldwide, from 40.4% to 35.7%. - Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026. - Estimated monthly branded searches for Grobag worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby sleep sack brands | 27.1K | 3.8% | 7 | | Nov 2025 | Baby sleep sack brands | 40.5K | 4.8% | 7 | | Dec 2025 | Baby sleep sack brands | 22.2K | 3.6% | 7 | | Jan 2026 | Baby sleep sack brands | 22.2K | 3.1% | 7 | | Feb 2026 | Baby sleep sack brands | 18.1K | 3.1% | 7 | | Mar 2026 | Baby sleep sack brands | 18.1K | 2.7% | 7 | | Apr 2026 | Baby sleep sack brands | 18.1K | 2.7% | 7 | | May 2026 | Baby sleep sack brands | 18.1K | 2.7% | 7 | | Jun 2026 | Baby sleep sack brands | 14.8K | 2.6% | 7 | | Jul 2026 | Baby sleep sack brands | 14.8K | 2.3% | 7 | | Aug 2026 | Baby sleep sack brands | 22.2K | 3.5% | 7 | | Sep 2026 | Baby sleep sack brands | 27.1K | 4.2% | 7 | ## How are Woolino’s branded searches counted? Brandwave collects information about searches that people make online using Woolino’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “woolino” ## Which baby sleep sack brands compete with Woolino? - [Ergobaby](/demand/global-en/brands/ergobaby) - [Burt's Bees](/demand/global-en/brands/burts-bees) - [Kyte Baby](/demand/global-en/brands/kyte-baby) - [Love to Dream](/demand/global-en/brands/love-to-dream): Head-to-head: /demand/global-en/compare/love-to-dream-vs-woolino - [ergoPouch](/demand/global-en/brands/ergopouch): Head-to-head: /demand/global-en/compare/ergopouch-vs-woolino - [Halo](/demand/global-en/brands/halo-sleep): Head-to-head: /demand/global-en/compare/halo-sleep-vs-woolino - [Dreamland Baby](/demand/global-en/brands/dreamland-baby): Head-to-head: /demand/global-en/compare/dreamland-baby-vs-woolino - [Grobag](/demand/global-en/brands/grobag): Head-to-head: /demand/global-en/compare/grobag-vs-woolino - [Merino Kids](/demand/global-en/brands/merino-kids) - [Woolbabe](/demand/global-en/brands/woolbabe) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Woolino: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/woolino This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/woolino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.