--- title: "Wool&Prince: search popularity worldwide" description: "Wool&Prince makes merino wool clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wool-and-prince" publisher: "Brandwave" --- # Wool&Prince: search popularity worldwide Wool&Prince makes merino wool clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wool&Prince - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among merino clothing brands**: 4.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Merino clothing brands | 5 | 4.9% | 9.1K | - [Merino clothing brands](/demand/global-en/categories/merino-clothing-brands) ## Top merino clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wool&Prince was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wool&Prince is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Icebreaker | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Smartwool | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wool&Prince | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ridge Merino | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Minus33 | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Devold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mons Royale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merino Country | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about merino clothing brands - Asked ChatGPT "Which merino clothing brand should I buy?": 1. Icebreaker, 2. Smartwool, 3. Wool&Prince, 4. Ridge Merino - Asked ChatGPT "What are the best merino clothing brands?": 1. Icebreaker, 2. Wool&Prince, 3. Smartwool, 4. Ridge Merino, 5. Minus33 - Asked ChatGPT "What's the best merino clothing brand for cold weather layering?": 1. Smartwool, 2. Icebreaker, 3. Ridge Merino, 4. Minus33 - Searched Google, AI Overview "merino wool clothing": 1. Ridge Merino - Searched Google, AI Overview "merino base layer": 1. Smartwool, 2. Icebreaker, 3. Minus33 Not named in any answer: Devold, Mons Royale and Merino Country. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Wool&Prince changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wool&Prince worldwide held steady, from 9K to 9.1K. - Across the 12 months ending September 2026, Wool&Prince’s share of searches among merino clothing brands worldwide increased from 3.7% to 4.9%. - Across the 12 months ending September 2026, Wool&Prince’s share of searches among merino clothing brands worldwide peaked at 5.9% in August 2026 and was lowest at 2% in December 2025. ## How did search popularity change for merino clothing brands worldwide in September 2026? - In September 2026, Devold overtook Mons Royale to rank 2nd among merino clothing brands worldwide, with 14.6% of the searches. - In September 2026, Smartwool gained share of searches among merino clothing brands worldwide, from 47.8% to 48.9%. - In September 2026, Mons Royale lost share of searches among merino clothing brands worldwide, from 17.5% to 14.6%. - In September 2026, Wool&Prince lost share of searches among merino clothing brands worldwide, from 5.9% to 4.9%. - In September 2026, Ridge Merino lost share of searches among merino clothing brands worldwide, from 5.2% to 4.4%. - Estimated monthly branded searches for Merino Country worldwide rose 30.4% over 12 measured months, from 1K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Merino clothing brands | 9K | 3.7% | 5 | | Nov 2025 | Merino clothing brands | 10.9K | 2.7% | 6 | | Dec 2025 | Merino clothing brands | 9.1K | 2% | 7 | | Jan 2026 | Merino clothing brands | 9.1K | 2.6% | 6 | | Feb 2026 | Merino clothing brands | 9K | 3.8% | 5 | | Mar 2026 | Merino clothing brands | 8.8K | 4.8% | 5 | | Apr 2026 | Merino clothing brands | 9K | 5.7% | 5 | | May 2026 | Merino clothing brands | 9.1K | 5.7% | 6 | | Jun 2026 | Merino clothing brands | 9K | 5.8% | 5 | | Jul 2026 | Merino clothing brands | 9K | 5.7% | 5 | | Aug 2026 | Merino clothing brands | 11.2K | 5.9% | 5 | | Sep 2026 | Merino clothing brands | 9.1K | 4.9% | 5 | ## How are Wool&Prince’s branded searches counted? Brandwave collects information about searches that people make online using Wool&Prince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wool and prince” - “wool&prince” ## Which merino clothing brands compete with Wool&Prince? - [Smartwool](/demand/global-en/brands/smartwool) - [Devold](/demand/global-en/brands/devold): Head-to-head: /demand/global-en/compare/devold-vs-wool-and-prince - [Mons Royale](/demand/global-en/brands/mons-royale): Head-to-head: /demand/global-en/compare/mons-royale-vs-wool-and-prince - [Icebreaker](/demand/global-en/brands/icebreaker): Head-to-head: /demand/global-en/compare/icebreaker-vs-wool-and-prince - [Ridge Merino](/demand/global-en/brands/ridge-merino): Head-to-head: /demand/global-en/compare/ridge-merino-vs-wool-and-prince - [Minus33](/demand/global-en/brands/minus33): Head-to-head: /demand/global-en/compare/minus33-vs-wool-and-prince - [Merino Country](/demand/global-en/brands/merino-country) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wool&Prince: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wool-and-prince This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wool-and-prince. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.