--- title: "WOMAD: search popularity worldwide" description: "WOMAD is a world music and arts festival. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/womad" publisher: "Brandwave" --- # WOMAD: search popularity worldwide WOMAD is a world music and arts festival. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WOMAD - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among international music and arts festivals**: 0.18% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | International music and arts festivals | 13 | 0.18% | 8.1K | - [International music and arts festivals](/demand/global-en/categories/international-music-and-arts-festivals) ## Top international music and arts festivals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WOMAD was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WOMAD is the second most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sziget Festival | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | WOMAD | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Glastonbury Festival | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Primavera Sound | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Burning Man | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Fuji Rock Festival | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Roskilde Festival | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Rock in Rio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electric Daisy Carnival | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Coachella | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Lollapalooza | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Tomorrowland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ultra Music Festival | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about international music and arts festivals - Asked ChatGPT "Which international music and arts festival should I book?": 1. Sziget Festival, 2. Primavera Sound, 3. Glastonbury Festival - Asked ChatGPT "What are the best international music and arts festivals?": 1. Glastonbury Festival, 2. Sziget Festival, 3. Burning Man, 4. WOMAD, 5. Primavera Sound, 6. Fuji Rock Festival, 7. Roskilde Festival - Asked ChatGPT "What's the best international music and arts festival for a destination trip?": 1. Sziget Festival, 2. WOMAD, 3. Fuji Rock Festival, 4. Roskilde Festival, 5. Burning Man - Searched Google, AI Overview "international festivals": named none of the brands we track - Searched Google, AI Overview "music and arts festivals": 1. Electric Daisy Carnival, 2. Coachella, 3. Lollapalooza Not named in any answer: Rock in Rio, Tomorrowland and Ultra Music Festival. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for WOMAD changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for WOMAD worldwide held steady at 8.1K. - Across the 12 months ending September 2026, WOMAD’s share of searches among international music and arts festivals worldwide held steady, from 0.26% to 0.18%. ## How did search popularity change for international music and arts festivals worldwide in September 2026? - In September 2026, Rock in Rio overtook Lollapalooza and 3 others to become the leader among international music and arts festivals worldwide, with 26.6% of the searches. - In September 2026, Burning Man gained share of searches among international music and arts festivals worldwide, from 17.2% to 26%. - In September 2026, Lollapalooza lost share of searches among international music and arts festivals worldwide, from 19.4% to 7.3%. - In September 2026, Sziget Festival lost share of searches among international music and arts festivals worldwide, from 9.5% to 1.1%. - In September 2026, Coachella lost share of searches among international music and arts festivals worldwide, from 11.8% to 9.9%. - In September 2026, Electric Daisy Carnival lost share of searches among international music and arts festivals worldwide, from 12.7% to 11%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | International music and arts festivals | 8.1K | 0.26% | 13 | | Nov 2025 | International music and arts festivals | 9.9K | 0.35% | 13 | | Dec 2025 | International music and arts festivals | 8.1K | 0.32% | 13 | | Jan 2026 | International music and arts festivals | 12.1K | 0.31% | 13 | | Feb 2026 | International music and arts festivals | 14.8K | 0.45% | 13 | | Mar 2026 | International music and arts festivals | 22.2K | 0.39% | 13 | | Apr 2026 | International music and arts festivals | 9.9K | 0.08% | 13 | | May 2026 | International music and arts festivals | 14.8K | 0.31% | 13 | | Jun 2026 | International music and arts festivals | 12.1K | 0.29% | 13 | | Jul 2026 | International music and arts festivals | 27.1K | 0.67% | 13 | | Aug 2026 | International music and arts festivals | 8.1K | 0.21% | 13 | | Sep 2026 | International music and arts festivals | 8.1K | 0.18% | 13 | ## How are WOMAD’s branded searches counted? Brandwave collects information about searches that people make online using WOMAD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “womad” ## Which international music and arts festivals compete with WOMAD? - [Rock in Rio](/demand/global-en/brands/rock-in-rio) - [Burning Man](/demand/global-en/brands/burning-man) - [Electric Daisy Carnival](/demand/global-en/brands/electric-daisy-carnival) - [Coachella](/demand/global-en/brands/coachella) - [Glastonbury Festival](/demand/global-en/brands/glastonbury-festival) - [Lollapalooza](/demand/global-en/brands/lollapalooza) - [Tomorrowland](/demand/global-en/brands/tomorrowland) - [Primavera Sound](/demand/global-en/brands/primavera-sound): Head-to-head: /demand/global-en/compare/primavera-sound-vs-womad - [Sziget Festival](/demand/global-en/brands/sziget-festival): Head-to-head: /demand/global-en/compare/sziget-festival-vs-womad - [Ultra Music Festival](/demand/global-en/brands/ultra-music-festival): Head-to-head: /demand/global-en/compare/ultra-music-festival-vs-womad - [Roskilde Festival](/demand/global-en/brands/roskilde-festival): Head-to-head: /demand/global-en/compare/roskilde-festival-vs-womad - [Fuji Rock Festival](/demand/global-en/brands/fuji-rock): Head-to-head: /demand/global-en/compare/fuji-rock-vs-womad ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "WOMAD: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/womad This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/womad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.