--- title: "Wolverine: search popularity worldwide" description: "An American work boot brand owned by Wolverine World Wide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wolverine" publisher: "Brandwave" --- # Wolverine: search popularity worldwide An American work boot brand owned by Wolverine World Wide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wolverine - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among steel toe boot brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Steel toe boot brands | 6 | 1.3% | 72.6K | | Safety boots | 6 | 2.2% | 72.6K | - [Steel toe boot brands](/demand/global-en/categories/steel-toe-boot-brands) - [Safety boots](/demand/global-en/categories/safety-boots) ## Top steel toe boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wolverine appeared in all four answers. Wolverine is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thorogood | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Timberland | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Red Wing | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Wolverine | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | KEEN | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Carhartt | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Caterpillar | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | Ariat | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about steel toe boot brands - Asked ChatGPT "Which steel toe boot brand should I buy?": 1. Red Wing, 2. Timberland, 3. KEEN, 4. Wolverine, 5. Thorogood - Asked ChatGPT "What are the best steel toe boot brands?": 1. Red Wing, 2. Thorogood, 3. KEEN, 4. Timberland, 5. Wolverine, 6. Ariat - Asked ChatGPT "What's the best steel toe boot brand for worksite safety?": 1. Timberland, 2. Thorogood, 3. KEEN, 4. Wolverine - Searched Google, AI Overview "best steel toe boots": 1. Wolverine, 2. Carhartt, 3. Thorogood, 4. Caterpillar, 5. Red Wing Not named in any answer: Dr. Martens. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Wolverine changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wolverine worldwide fell from 118K to 72.6K. - Across the 12 months ending September 2026, Wolverine’s share of searches among steel toe boot brands worldwide held steady, from 1.5% to 1.3%. - Across the 12 months ending September 2026, Wolverine’s share of searches among safety boots worldwide peaked at 3.1% in May 2026 and was lowest at 1.9% in March 2026. ## How did search popularity change for steel toe boot brands worldwide in September 2026? - In September 2026, Dr. Martens gained share of searches among steel toe boot brands worldwide, from 29.6% to 33.3%. - In September 2026, Red Wing gained share of searches among steel toe boot brands worldwide, from 8.9% to 10%. - In September 2026, Timberland lost share of searches among steel toe boot brands worldwide, from 44.2% to 40.7%. - In September 2026, Ariat lost share of searches among steel toe boot brands worldwide, from 13.3% to 12.2%. - In September 2026, Carhartt rose from 9th to 8th among steel toe boot brands worldwide. - In September 2026, Caterpillar fell from 8th to 9th among steel toe boot brands worldwide. ## How did search popularity change for safety boots worldwide in September 2026? - In September 2026, Blundstone gained share of searches among safety boots worldwide, from 11.2% to 13.7%. - In September 2026, Thorogood lost share of searches among safety boots worldwide, from 4.1% to 3.3%. - In September 2026, Wolverine lost share of searches among safety boots worldwide, from 2.8% to 2.2%. - Red Wing’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 21.9% to 16.7% in September 2026. - Steel Blue’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 2.9% to 1.8% in September 2026. - Estimated monthly branded searches for Caterpillar worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Steel toe boot brands | 118K | 1.5% | 6 | | Nov 2025 | Steel toe boot brands | 128K | 1.2% | 6 | | Dec 2025 | Steel toe boot brands | 151K | 1.6% | 6 | | Jan 2026 | Steel toe boot brands | 113K | 1.3% | 6 | | Feb 2026 | Steel toe boot brands | 88.8K | 1.7% | 6 | | Mar 2026 | Steel toe boot brands | 86.1K | 1.3% | 6 | | Apr 2026 | Steel toe boot brands | 72.6K | 1.5% | 6 | | May 2026 | Steel toe boot brands | 72.6K | 1.7% | 6 | | Jun 2026 | Steel toe boot brands | 61.6K | 1.6% | 6 | | Jul 2026 | Steel toe boot brands | 61.6K | 1.5% | 6 | | Aug 2026 | Steel toe boot brands | 75.3K | 1.5% | 6 | | Sep 2026 | Steel toe boot brands | 72.6K | 1.3% | 6 | | Oct 2025 | Safety boots | 118K | 2.4% | 6 | | Nov 2025 | Safety boots | 128K | 2.2% | 6 | | Dec 2025 | Safety boots | 151K | 2.6% | 6 | | Jan 2026 | Safety boots | 113K | 2.2% | 6 | | Feb 2026 | Safety boots | 88.8K | 2.8% | 6 | | Mar 2026 | Safety boots | 86.1K | 1.9% | 6 | | Apr 2026 | Safety boots | 72.6K | 2.5% | 6 | | May 2026 | Safety boots | 72.6K | 3.1% | 6 | | Jun 2026 | Safety boots | 61.6K | 3% | 6 | | Jul 2026 | Safety boots | 61.6K | 2.8% | 6 | | Aug 2026 | Safety boots | 75.3K | 2.8% | 6 | | Sep 2026 | Safety boots | 72.6K | 2.2% | 6 | ## How are Wolverine’s branded searches counted? Brandwave collects information about searches that people make online using Wolverine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wolverine boots” - “wolverine work boots” ## Which steel toe boot brands compete with Wolverine? - [Timberland](/demand/global-en/brands/timberland) - [Dr. Martens](/demand/global-en/brands/dr-martens) - [Ariat](/demand/global-en/brands/ariat): Head-to-head: /demand/global-en/compare/ariat-vs-wolverine - [Red Wing](/demand/global-en/brands/red-wing): Head-to-head: /demand/global-en/compare/red-wing-vs-wolverine - [Thorogood](/demand/global-en/brands/thorogood): Head-to-head: /demand/global-en/compare/thorogood-vs-wolverine - [KEEN](/demand/global-en/brands/keen-footwear): Head-to-head: /demand/global-en/compare/keen-footwear-vs-wolverine - [Carhartt](/demand/global-en/brands/carhartt): Head-to-head: /demand/global-en/compare/carhartt-vs-wolverine - [Caterpillar](/demand/global-en/brands/caterpillar) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wolverine: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wolverine This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wolverine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.