--- title: "Wolf: search popularity worldwide" description: "Wolf makes ranges, ovens and cooktops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wolf-appliances" publisher: "Brandwave" --- # Wolf: search popularity worldwide Wolf makes ranges, ovens and cooktops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wolf - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among gas cooktop brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gas cooktop brands | 6 | 1.5% | 48.3K | | Oven brands | 4 | 1.7% | 48.3K | | Oven and cooktop brands | 4 | 1.7% | 48.3K | - [Gas cooktop brands](/demand/global-en/categories/gas-cooktop-brands) - [Oven brands](/demand/global-en/categories/oven-brands) - [Oven and cooktop brands](/demand/global-en/categories/oven-and-cooktop-brands) ## Top gas cooktop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wolf was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wolf is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Thermador | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | KitchenAid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Wolf | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | GE Profile | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | LG | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Miele | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gas cooktop brands - Asked ChatGPT "Which gas cooktop brand should I buy?": 1. Bosch, 2. GE Profile, 3. LG, 4. Thermador, 5. KitchenAid - Asked ChatGPT "What are the best gas cooktop brands?": 1. Bosch, 2. Thermador, 3. GE Profile, 4. KitchenAid, 5. Wolf, 6. Miele - Asked ChatGPT "What's the best gas cooktop brand for everyday cooking?": 1. Bosch, 2. KitchenAid, 3. Wolf, 4. LG - Searched Google, AI Overview "best gas cooktop": 1. Bosch, 2. Wolf, 3. KitchenAid, 4. Thermador - Searched Google, AI Overview "gas cooktop prices": 1. Bosch, 2. Thermador, 3. Wolf Not named in any answer: Electrolux and Samsung. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Wolf changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wolf worldwide fell from 59.2K to 48.3K. - Across the 12 months ending September 2026, Wolf’s share of searches among gas cooktop brands worldwide held steady, from 1.6% to 1.5%. - Across the 12 months ending September 2026, Wolf’s share of searches among oven brands worldwide held steady, from 2% to 1.7%. - Across the 12 months ending September 2026, Wolf’s share of searches among oven and cooktop brands worldwide held steady, from 2.1% to 1.7%. ## How did search popularity change for gas cooktop brands worldwide in September 2026? - In September 2026, Electrolux gained share of searches among gas cooktop brands worldwide, from 45.6% to 47.6%. - In September 2026, KitchenAid gained share of searches among gas cooktop brands worldwide, from 26.8% to 28.1%. - In September 2026, LG lost share of searches among gas cooktop brands worldwide, from 14.3% to 12.3%. - In September 2026, Miele lost share of searches among gas cooktop brands worldwide, from 4.1% to 3.5%. - In September 2026, Samsung lost share of searches among gas cooktop brands worldwide, from 5.3% to 4.8%. - Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026. ## How did search popularity change for oven brands worldwide in September 2026? - In September 2026, Smeg gained share of searches among oven brands worldwide, from 33.5% to 36.5%. - In September 2026, Electrolux lost share of searches among oven brands worldwide, from 55.9% to 53.5%. - Estimated monthly branded searches for GE Profile worldwide fell 41.7% over 12 measured months, from 17.5K to 10.2K in September 2026. - Estimated monthly branded searches for Frigidaire worldwide fell 33.3% over 12 measured months, from 22.5K to 15K in September 2026. - Estimated monthly branded searches for Bosch worldwide fell 31% over 12 measured months, from 46.8K to 32.3K in September 2026. - Estimated monthly branded searches for Whirlpool worldwide fell 21.4% over 12 measured months, from 27.6K to 21.7K in September 2026. ## How did search popularity change for oven and cooktop brands worldwide in September 2026? - In September 2026, Smeg gained share of searches among oven and cooktop brands worldwide, from 33.6% to 36.7%. - In September 2026, Electrolux lost share of searches among oven and cooktop brands worldwide, from 56.2% to 53.8%. - Estimated monthly branded searches for Bosch worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. - Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026. - Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gas cooktop brands | 59.2K | 1.6% | 6 | | Nov 2025 | Gas cooktop brands | 76.4K | 1.5% | 6 | | Dec 2025 | Gas cooktop brands | 71.5K | 1.7% | 6 | | Jan 2026 | Gas cooktop brands | 72.3K | 1.9% | 6 | | Feb 2026 | Gas cooktop brands | 59.2K | 1.9% | 6 | | Mar 2026 | Gas cooktop brands | 59.2K | 1.7% | 6 | | Apr 2026 | Gas cooktop brands | 55.1K | 1.7% | 6 | | May 2026 | Gas cooktop brands | 59.2K | 1.9% | 6 | | Jun 2026 | Gas cooktop brands | 52.4K | 1.7% | 6 | | Jul 2026 | Gas cooktop brands | 52.4K | 1.8% | 6 | | Aug 2026 | Gas cooktop brands | 55.1K | 1.7% | 6 | | Sep 2026 | Gas cooktop brands | 48.3K | 1.5% | 6 | | Oct 2025 | Oven brands | 59.2K | 2% | 4 | | Nov 2025 | Oven brands | 76.4K | 2% | 4 | | Dec 2025 | Oven brands | 71.5K | 2.3% | 4 | | Jan 2026 | Oven brands | 72.3K | 2.3% | 4 | | Feb 2026 | Oven brands | 59.2K | 2.3% | 4 | | Mar 2026 | Oven brands | 59.2K | 2.1% | 4 | | Apr 2026 | Oven brands | 55.1K | 2.1% | 4 | | May 2026 | Oven brands | 59.2K | 2.2% | 4 | | Jun 2026 | Oven brands | 52.4K | 2.1% | 4 | | Jul 2026 | Oven brands | 52.4K | 2.2% | 4 | | Aug 2026 | Oven brands | 55.1K | 2.1% | 4 | | Sep 2026 | Oven brands | 48.3K | 1.7% | 4 | | Oct 2025 | Oven and cooktop brands | 59.2K | 2.1% | 4 | | Nov 2025 | Oven and cooktop brands | 76.4K | 2% | 4 | | Dec 2025 | Oven and cooktop brands | 71.5K | 2.4% | 4 | | Jan 2026 | Oven and cooktop brands | 72.3K | 2.4% | 4 | | Feb 2026 | Oven and cooktop brands | 59.2K | 2.4% | 4 | | Mar 2026 | Oven and cooktop brands | 59.2K | 2.1% | 4 | | Apr 2026 | Oven and cooktop brands | 55.1K | 2.1% | 4 | | May 2026 | Oven and cooktop brands | 59.2K | 2.2% | 4 | | Jun 2026 | Oven and cooktop brands | 52.4K | 2.1% | 4 | | Jul 2026 | Oven and cooktop brands | 52.4K | 2.2% | 4 | | Aug 2026 | Oven and cooktop brands | 55.1K | 2.1% | 4 | | Sep 2026 | Oven and cooktop brands | 48.3K | 1.7% | 4 | ## How are Wolf’s branded searches counted? Brandwave collects information about searches that people make online using Wolf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wolf appliances” - “wolf oven” - “wolf range” ## Which gas cooktop brands compete with Wolf? - [Electrolux](/demand/global-en/brands/electrolux) - [KitchenAid](/demand/global-en/brands/kitchenaid) - [LG](/demand/global-en/brands/lg): Head-to-head: /demand/global-en/compare/lg-vs-wolf-appliances - [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/samsung-vs-wolf-appliances - [Miele](/demand/global-en/brands/miele): Head-to-head: /demand/global-en/compare/miele-vs-wolf-appliances - [Thermador](/demand/global-en/brands/thermador): Head-to-head: /demand/global-en/compare/thermador-vs-wolf-appliances - [GE Profile](/demand/global-en/brands/ge-profile): Head-to-head: /demand/global-en/compare/ge-profile-vs-wolf-appliances - [Bosch](/demand/global-en/brands/bosch) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wolf: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wolf-appliances This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wolf-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.