--- title: "WiZ: search popularity worldwide" description: "WiZ makes smart lighting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wiz-lights" publisher: "Brandwave" --- # WiZ: search popularity worldwide WiZ makes smart lighting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WiZ - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among LED strip brands**: 0.12% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | LED strip brands | 3 | 0.12% | 8.1K | | Smart bulb brands | 3 | 2.4% | 13.5K | | Light bulb brands | 4 | 4.3% | 13.5K | - [LED strip brands](/demand/global-en/categories/led-strip-brands) - [Smart bulb brands](/demand/global-en/categories/smart-bulb-brands) - [Light bulb brands](/demand/global-en/categories/light-bulb-brands) ## How has branded search demand for WiZ changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for WiZ worldwide fell from 15.3K to 13.5K. - Across the 12 months ending September 2026, WiZ’s estimated Share of Search among LED strip brands worldwide held steady, from 0.15% to 0.12%. - Across the 12 months ending September 2026, WiZ’s estimated Share of Search among smart bulb brands worldwide peaked at 2.8% in August 2026 and was lowest at 1.6% in November 2025. - Across the 12 months ending September 2026, WiZ’s estimated Share of Search among light bulb brands worldwide peaked at 4.7% in August 2026 and was lowest at 3.3% in February 2026. ## How did search popularity change for LED strip brands worldwide in September 2026? - In September 2026, Philips Hue gained estimated Share of Search among LED strip brands worldwide, from 4.7% to 5.7%. - In September 2026, Govee lost estimated Share of Search among LED strip brands worldwide, from 95.2% to 94.2%. - Estimated monthly branded searches for WiZ worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## How did search popularity change for smart bulb brands worldwide in September 2026? - In September 2026, Philips Hue gained estimated Share of Search among smart bulb brands worldwide, from 61.6% to 66.2%. - In September 2026, Kasa lost estimated Share of Search among smart bulb brands worldwide, from 35.4% to 31.2%. - Estimated monthly branded searches for TP-Link worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. - Estimated monthly branded searches for WiZ worldwide fell 11.8% over 12 measured months, from 15.3K to 13.5K in September 2026. ## How did search popularity change for light bulb brands worldwide in September 2026? - In September 2026, Osram gained estimated Share of Search among light bulb brands worldwide, from 31.4% to 35.2%. - In September 2026, Feit Electric gained estimated Share of Search among light bulb brands worldwide, from 7.7% to 8.7%. - In September 2026, Sylvania lost estimated Share of Search among light bulb brands worldwide, from 50.2% to 46.3%. - Estimated monthly branded searches for GE Lighting worldwide fell 26.8% over 12 measured months, from 10.1K to 7.4K in September 2026. - Estimated monthly branded searches for Philips worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. - Estimated monthly branded searches for WiZ worldwide fell 11.8% over 12 measured months, from 15.3K to 13.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LED strip brands | 9.9K | 0.15% | 3 | | Nov 2025 | LED strip brands | 9.9K | 0.14% | 3 | | Dec 2025 | LED strip brands | 9.9K | 0.15% | 3 | | Jan 2026 | LED strip brands | 9.9K | 0.12% | 3 | | Feb 2026 | LED strip brands | 6.6K | 0.1% | 3 | | Mar 2026 | LED strip brands | 8.1K | 0.1% | 3 | | Apr 2026 | LED strip brands | 6.6K | 0.08% | 3 | | May 2026 | LED strip brands | 6.6K | 0.08% | 3 | | Jun 2026 | LED strip brands | 6.6K | 0.1% | 3 | | Jul 2026 | LED strip brands | 6.6K | 0.12% | 3 | | Aug 2026 | LED strip brands | 8.1K | 0.13% | 3 | | Sep 2026 | LED strip brands | 8.1K | 0.12% | 3 | | Oct 2025 | Smart bulb brands | 15.3K | 2.1% | 3 | | Nov 2025 | Smart bulb brands | 16.5K | 1.6% | 3 | | Dec 2025 | Smart bulb brands | 15.3K | 2% | 3 | | Jan 2026 | Smart bulb brands | 15.3K | 1.9% | 3 | | Feb 2026 | Smart bulb brands | 11K | 2% | 3 | | Mar 2026 | Smart bulb brands | 12.5K | 2.2% | 3 | | Apr 2026 | Smart bulb brands | 10.2K | 2.1% | 3 | | May 2026 | Smart bulb brands | 11K | 2.3% | 3 | | Jun 2026 | Smart bulb brands | 11K | 2.4% | 3 | | Jul 2026 | Smart bulb brands | 11K | 2.3% | 3 | | Aug 2026 | Smart bulb brands | 13.5K | 2.8% | 3 | | Sep 2026 | Smart bulb brands | 13.5K | 2.4% | 3 | | Oct 2025 | Light bulb brands | 15.3K | 4% | 4 | | Nov 2025 | Light bulb brands | 16.5K | 3.6% | 4 | | Dec 2025 | Light bulb brands | 15.3K | 3.4% | 4 | | Jan 2026 | Light bulb brands | 15.3K | 4% | 4 | | Feb 2026 | Light bulb brands | 11K | 3.3% | 4 | | Mar 2026 | Light bulb brands | 12.5K | 3.7% | 4 | | Apr 2026 | Light bulb brands | 10.2K | 3.3% | 4 | | May 2026 | Light bulb brands | 11K | 3.9% | 4 | | Jun 2026 | Light bulb brands | 11K | 3.9% | 4 | | Jul 2026 | Light bulb brands | 11K | 3.9% | 4 | | Aug 2026 | Light bulb brands | 13.5K | 4.7% | 4 | | Sep 2026 | Light bulb brands | 13.5K | 4.3% | 4 | ## How is WiZ measured? Brandwave collects information about searches that people make online using WiZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wiz light” - “wiz light bulbs” - “wizlighting” ## Which LED strip brands compete with WiZ? - [Govee](/demand/global-en/brands/govee): Head-to-head: /demand/global-en/compare/govee-vs-wiz-lights - [Philips Hue](/demand/global-en/brands/philips-hue): Head-to-head: /demand/global-en/compare/philips-hue-vs-wiz-lights ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "WiZ: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wiz-lights This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wiz-lights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.