---
title: "Wish-Bone: search popularity worldwide"
description: "Wish-Bone is dressing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wish-bone"
publisher: "Brandwave"
---

# Wish-Bone: search popularity worldwide

Wish-Bone is dressing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wish-Bone
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among salad dressings**: 4.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Salad dressings | 5 | 4.2% | 22.2K |

- [Salad dressings](/demand/global-en/categories/salad-dressings)

## How has branded search demand for Wish-Bone changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wish-Bone worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Wish-Bone’s estimated Share of Search among salad dressings worldwide peaked at 5.4% in July 2026 and was lowest at 4.2% in August 2026.
- Across the 11 months ending August 2026, Wish-Bone fell from 4th to 5th among salad dressings worldwide.

## How did search popularity change for salad dressings worldwide in August 2026?

- In August 2026, Kraft gained estimated Share of Search among salad dressings worldwide, from 27% to 31.5%.
- In August 2026, Marie's lost estimated Share of Search among salad dressings worldwide, from 49.6% to 47.3%.
- In August 2026, Wish-Bone lost estimated Share of Search among salad dressings worldwide, from 5.4% to 4.2%.
- In August 2026, Briannas lost estimated Share of Search among salad dressings worldwide, from 12.1% to 11.6%.
- In August 2026, Newman's Own rose from 5th to 4th among salad dressings worldwide.
- Estimated monthly branded searches for Ken's worldwide fell 18.2% over 11 measured months, from 7.3K to 6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Salad dressings | 22.2K | 4.3% | 4 |
| Nov 2025 | Salad dressings | 27.1K | 5% | 4 |
| Dec 2025 | Salad dressings | 27.1K | 4.9% | 4 |
| Jan 2026 | Salad dressings | 27.1K | 5.2% | 4 |
| Feb 2026 | Salad dressings | 22.2K | 4.3% | 5 |
| Mar 2026 | Salad dressings | 22.2K | 4.3% | 4 |
| Apr 2026 | Salad dressings | 22.2K | 4.5% | 4 |
| May 2026 | Salad dressings | 22.2K | 4.5% | 4 |
| Jun 2026 | Salad dressings | 22.2K | 4.5% | 4 |
| Jul 2026 | Salad dressings | 27.1K | 5.4% | 4 |
| Aug 2026 | Salad dressings | 22.2K | 4.2% | 5 |
| Sep 2026 | Salad dressings | — | — | — |

## How is Wish-Bone measured?

Brandwave collects information about searches that people make online using Wish-Bone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wish-bone”

## Which salad dressings compete with Wish-Bone?

- [Marie's](/demand/global-en/brands/marie-s): Head-to-head: /demand/global-en/compare/marie-s-vs-wish-bone
- [Kraft](/demand/global-en/brands/kraft): Head-to-head: /demand/global-en/compare/kraft-vs-wish-bone
- [Briannas](/demand/global-en/brands/briannas): Head-to-head: /demand/global-en/compare/briannas-vs-wish-bone
- [Newman's Own](/demand/global-en/brands/newmans-own): Head-to-head: /demand/global-en/compare/newmans-own-vs-wish-bone
- [Ken's](/demand/global-en/brands/ken-s): Head-to-head: /demand/global-en/compare/ken-s-vs-wish-bone

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wish-Bone: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wish-bone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wish-bone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.