---
title: "Wise: search popularity and Share of Search worldwide"
description: "Wise is a New Zealand digital money provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wise"
publisher: "Brandwave"
---

# Wise: search popularity and Share of Search worldwide

Wise is a New Zealand digital money provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wise
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among UK and european digital banks and money apps**: 14%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| UK and European digital banks and money apps | 2 | 14% | 874K |

- [UK and European digital banks and money apps](/demand/global-en/categories/uk-and-european-digital-banks)

## How has branded search demand for Wise changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wise worldwide rose from 759K to 874K.
- Across the 11 months ending August 2026, Wise’s estimated Share of Search among UK and european digital banks and money apps worldwide increased from 12.4% to 14%.
- Across the 11 months ending August 2026, Wise’s estimated Share of Search among UK and european digital banks and money apps worldwide peaked at 15.1% in April 2026 and was lowest at 12.4% in October 2025.

## How did search popularity change for UK and european digital banks and money apps worldwide in August 2026?

- In August 2026, Monzo gained estimated Share of Search among UK and european digital banks and money apps worldwide, from 8.7% to 10.1%.
- In August 2026, Wise gained estimated Share of Search among UK and european digital banks and money apps worldwide, from 13.2% to 14%.
- In August 2026, Revolut lost estimated Share of Search among UK and european digital banks and money apps worldwide, from 66% to 64.2%.
- Estimated monthly branded searches for Atom bank worldwide fell 30.2% over 11 measured months, from 25.3K to 17.6K in August 2026.
- Estimated monthly branded searches for Chase UK worldwide fell 20.1% over 11 measured months, from 38.7K to 30.9K in August 2026.
- Estimated monthly branded searches for Kroo worldwide fell 19.4% over 11 measured months, from 5.8K to 4.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UK and European digital banks and money apps | 759K | 12.4% | 2 |
| Nov 2025 | UK and European digital banks and money apps | 747K | 14.1% | 2 |
| Dec 2025 | UK and European digital banks and money apps | 778K | 14.8% | 2 |
| Jan 2026 | UK and European digital banks and money apps | 857K | 13.6% | 2 |
| Feb 2026 | UK and European digital banks and money apps | 760K | 14.5% | 2 |
| Mar 2026 | UK and European digital banks and money apps | 805K | 13.2% | 2 |
| Apr 2026 | UK and European digital banks and money apps | 820K | 15.1% | 2 |
| May 2026 | UK and European digital banks and money apps | 817K | 13.7% | 2 |
| Jun 2026 | UK and European digital banks and money apps | 815K | 13.7% | 2 |
| Jul 2026 | UK and European digital banks and money apps | 795K | 13.2% | 2 |
| Aug 2026 | UK and European digital banks and money apps | 874K | 14% | 2 |
| Sep 2026 | UK and European digital banks and money apps | — | — | — |

## How is Wise measured?

Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “send money wise”
- “send money with wise”
- “transfer wise account”
- “transfer wise app”
- “TransferWise”
- “transferwise account”
- “transferwise app”
- “transferwise apps”
- “transferwise mobile app”
- “transferwise wise”
- “wise account”
- “wise app”
- “wise app money transfer”
- “wise bank”
- “wise banking app”
- “wise business”
- “wise business account”
- “wise card”
- “wise com”
- “wise debit card”
- “wise international bank transfer”
- “wise international payments”
- “wise money transfer”
- “wise money transfer app”
- “wise money transfer service”
- “wise multi currency account”
- “wise remittance”
- “wise transfer”
- “wise transfer money”
- “wise transferwise”
- “wise travel card”
- “wise.com”

## Which UK and european digital banks and money apps compete with Wise?

- [Revolut](/demand/global-en/brands/revolut): Head-to-head: /demand/global-en/compare/revolut-vs-wise
- [Monzo](/demand/global-en/brands/monzo): Head-to-head: /demand/global-en/compare/monzo-vs-wise
- [N26](/demand/global-en/brands/n26): Head-to-head: /demand/global-en/compare/n26-vs-wise
- [bunq](/demand/global-en/brands/bunq): Head-to-head: /demand/global-en/compare/bunq-vs-wise
- [Starling Bank](/demand/global-en/brands/starling-bank): Head-to-head: /demand/global-en/compare/starling-bank-vs-wise
- [Zopa](/demand/global-en/brands/zopa)
- [Chase UK](/demand/global-en/brands/chase-uk)
- [Atom bank](/demand/global-en/brands/atom-bank)
- [Kroo](/demand/global-en/brands/kroo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wise: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wise

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.