---
title: "Wisdom Panel: search popularity and Share of Search worldwide"
description: "Wisdom Panel is pet DNA test service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wisdom-panel"
publisher: "Brandwave"
---

# Wisdom Panel: search popularity and Share of Search worldwide

Wisdom Panel is pet DNA test service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wisdom Panel
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among pet dna test services**: 40.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet dna test services | 2 | 40.2% | 60.5K |

- [Pet dna test services](/demand/global-en/categories/pet-dna-test-services)

## How has branded search demand for Wisdom Panel changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wisdom Panel worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Wisdom Panel’s estimated Share of Search among pet dna test services worldwide increased from 39.4% to 40.2%.
- Across the 11 months ending August 2026, Wisdom Panel’s estimated Share of Search among pet dna test services worldwide peaked at 40.2% in August 2026 and was lowest at 27.7% in April 2026.

## How did search popularity change for pet dna test services worldwide in August 2026?

- In August 2026, Basepaws overtook DNA My Dog to rank 3rd among pet dna test services worldwide, at 4.4%.
- In August 2026, Wisdom Panel gained estimated Share of Search among pet dna test services worldwide, from 36.1% to 40.2%.
- In August 2026, Embark lost estimated Share of Search among pet dna test services worldwide, from 54.1% to 49.1%.
- Estimated monthly branded searches for EasyDNA worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet dna test services | 60.5K | 39.4% | 2 |
| Nov 2025 | Pet dna test services | 60.5K | 34.9% | 2 |
| Dec 2025 | Pet dna test services | 74K | 32.2% | 2 |
| Jan 2026 | Pet dna test services | 74K | 31.5% | 2 |
| Feb 2026 | Pet dna test services | 60.5K | 31.5% | 2 |
| Mar 2026 | Pet dna test services | 60.5K | 31.4% | 2 |
| Apr 2026 | Pet dna test services | 49.5K | 27.7% | 2 |
| May 2026 | Pet dna test services | 60.5K | 36% | 2 |
| Jun 2026 | Pet dna test services | 49.5K | 28% | 2 |
| Jul 2026 | Pet dna test services | 60.5K | 36.1% | 2 |
| Aug 2026 | Pet dna test services | 60.5K | 40.2% | 2 |
| Sep 2026 | Pet dna test services | — | — | — |

## How is Wisdom Panel measured?

Brandwave collects information about searches that people make online using Wisdom Panel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wisdom panel”

## Which pet dna test services compete with Wisdom Panel?

- [Embark](/demand/global-en/brands/embark): Head-to-head: /demand/global-en/compare/embark-vs-wisdom-panel
- [Basepaws](/demand/global-en/brands/basepaws): Head-to-head: /demand/global-en/compare/basepaws-vs-wisdom-panel
- [DNA My Dog](/demand/global-en/brands/dna-my-dog): Head-to-head: /demand/global-en/compare/dna-my-dog-vs-wisdom-panel
- [EasyDNA](/demand/global-en/brands/easydna): Head-to-head: /demand/global-en/compare/easydna-vs-wisdom-panel
- [Orivet](/demand/global-en/brands/orivet)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wisdom Panel: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wisdom-panel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wisdom-panel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.