---
title: "Wiltshire: search popularity and Share of Search worldwide"
description: "Wiltshire makes bakeware, cutlery and kitchen tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wiltshire"
publisher: "Brandwave"
---

# Wiltshire: search popularity and Share of Search worldwide

Wiltshire makes bakeware, cutlery and kitchen tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wiltshire
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bakeware brands**: 7.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bakeware brands | 3 | 7.1% | 110K |

- [Bakeware brands](/demand/global-en/categories/bakeware-brands)

## How has branded search demand for Wiltshire changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wiltshire worldwide rose from 90.5K to 110K.
- Across the 11 months ending August 2026, Wiltshire’s estimated Share of Search among bakeware brands worldwide increased from 5.1% to 7.1%.
- Across the 11 months ending August 2026, Wiltshire’s estimated Share of Search among bakeware brands worldwide peaked at 7.3% in May 2026 and was lowest at 2.9% in December 2025.

## How did search popularity change for bakeware brands worldwide in August 2026?

- In August 2026, Pyrex gained estimated Share of Search among bakeware brands worldwide, from 11.1% to 13%.
- In August 2026, Wiltshire gained estimated Share of Search among bakeware brands worldwide, from 6.1% to 7.1%.
- In August 2026, Le Creuset lost estimated Share of Search among bakeware brands worldwide, from 81.9% to 78.9%.
- In August 2026, Baker's Secret rose from 6th to 5th among bakeware brands worldwide.
- In August 2026, Chicago Metallic fell from 5th to 6th among bakeware brands worldwide.
- Estimated monthly branded searches for USA Pan worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bakeware brands | 90.5K | 5.1% | 3 |
| Nov 2025 | Bakeware brands | 74K | 2.9% | 3 |
| Dec 2025 | Bakeware brands | 74K | 2.9% | 3 |
| Jan 2026 | Bakeware brands | 90.5K | 5% | 3 |
| Feb 2026 | Bakeware brands | 90.5K | 6.1% | 3 |
| Mar 2026 | Bakeware brands | 110K | 7.3% | 3 |
| Apr 2026 | Bakeware brands | 90.5K | 6.1% | 3 |
| May 2026 | Bakeware brands | 110K | 7.3% | 3 |
| Jun 2026 | Bakeware brands | 90.5K | 6.1% | 3 |
| Jul 2026 | Bakeware brands | 90.5K | 6.1% | 3 |
| Aug 2026 | Bakeware brands | 110K | 7.1% | 3 |
| Sep 2026 | Bakeware brands | — | — | — |

## How is Wiltshire measured?

Brandwave collects information about searches that people make online using Wiltshire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wiltshire”

## Which bakeware brands compete with Wiltshire?

- [Le Creuset](/demand/global-en/brands/le-creuset): Head-to-head: /demand/global-en/compare/le-creuset-vs-wiltshire
- [Pyrex](/demand/global-en/brands/pyrex): Head-to-head: /demand/global-en/compare/pyrex-vs-wiltshire
- [USA Pan](/demand/global-en/brands/usa-pan): Head-to-head: /demand/global-en/compare/usa-pan-vs-wiltshire
- [Baker's Secret](/demand/global-en/brands/bakers-secret): Head-to-head: /demand/global-en/compare/bakers-secret-vs-wiltshire
- [Chicago Metallic](/demand/global-en/brands/chicago-metallic): Head-to-head: /demand/global-en/compare/chicago-metallic-vs-wiltshire

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wiltshire: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wiltshire

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wiltshire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.