--- title: "Wilton: search popularity and Share of Search worldwide" description: "Wilton is cake decorating brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wilton" publisher: "Brandwave" --- # Wilton: search popularity and Share of Search worldwide Wilton is cake decorating brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wilton - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among workbench vice brands**: 0.89% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Workbench vice brands | 5 | 0.89% | 1.9K | | Cake decorating | 2 | 9.5% | 1.9K | - [Workbench vice brands](/demand/global-en/categories/workbench-vice-brands) - [Cake decorating](/demand/global-en/categories/cake-decorating) ## How has branded search demand for Wilton changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Wilton worldwide held steady at 1.9K. - Across the 11 months ending August 2026, Wilton’s estimated Share of Search among workbench vice brands worldwide peaked at 1.7% in January 2026 and was lowest at 0.45% in March 2026. - Across the 11 months ending August 2026, Wilton’s estimated Share of Search among cake decorating worldwide increased from 7.4% to 9.5%. - Across the 11 months ending August 2026, Wilton’s estimated Share of Search among cake decorating worldwide peaked at 9.5% in August 2026 and was lowest at 4.6% in February 2026. - Across the 11 months ending August 2026, Wilton rose from 3rd to 2nd among cake decorating worldwide. ## How did search popularity change for workbench vice brands worldwide in August 2026? - In August 2026, Draper gained estimated Share of Search among workbench vice brands worldwide, from 72.3% to 77.3%. - In August 2026, Clarke lost estimated Share of Search among workbench vice brands worldwide, from 17.8% to 15.5%. - In August 2026, Bessey lost estimated Share of Search among workbench vice brands worldwide, from 5.3% to 3.8%. - In August 2026, Irwin lost estimated Share of Search among workbench vice brands worldwide, from 2.9% to 2.1%. - Estimated monthly branded searches for Record worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. ## How did search popularity change for cake decorating worldwide in August 2026? - In August 2026, Wilton overtook Ann Clark to rank 2nd among cake decorating worldwide, at 9.5%. - In August 2026, FunCakes gained estimated Share of Search among cake decorating worldwide, from 69.8% to 73.9%. - In August 2026, Ann Clark lost estimated Share of Search among cake decorating worldwide, from 13.7% to 8%. - In August 2026, Sugarflair lost estimated Share of Search among cake decorating worldwide, from 4.1% to 3.6%. - Estimated monthly branded searches for PME worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Workbench vice brands | 1.9K | 1.2% | 5 | | Nov 2025 | Workbench vice brands | 1.9K | 1.3% | 5 | | Dec 2025 | Workbench vice brands | 1.9K | 1.5% | 5 | | Jan 2026 | Workbench vice brands | 2.4K | 1.7% | 5 | | Feb 2026 | Workbench vice brands | 1.9K | 0.89% | 5 | | Mar 2026 | Workbench vice brands | 1.9K | 0.45% | 5 | | Apr 2026 | Workbench vice brands | 1.9K | 1% | 5 | | May 2026 | Workbench vice brands | 1.9K | 1.1% | 5 | | Jun 2026 | Workbench vice brands | 1.9K | 0.76% | 5 | | Jul 2026 | Workbench vice brands | 1.6K | 1.1% | 5 | | Aug 2026 | Workbench vice brands | 1.9K | 0.89% | 5 | | Sep 2026 | Workbench vice brands | — | — | — | | Oct 2025 | Cake decorating | 1.9K | 7.4% | 3 | | Nov 2025 | Cake decorating | 1.9K | 7.4% | 3 | | Dec 2025 | Cake decorating | 1.9K | 6.9% | 3 | | Jan 2026 | Cake decorating | 2.4K | 8.4% | 3 | | Feb 2026 | Cake decorating | 1.9K | 4.6% | 3 | | Mar 2026 | Cake decorating | 1.9K | 6.5% | 3 | | Apr 2026 | Cake decorating | 1.9K | 7.9% | 3 | | May 2026 | Cake decorating | 1.9K | 7.1% | 3 | | Jun 2026 | Cake decorating | 1.9K | 9.4% | 2 | | Jul 2026 | Cake decorating | 1.6K | 7.5% | 3 | | Aug 2026 | Cake decorating | 1.9K | 9.5% | 2 | | Sep 2026 | Cake decorating | — | — | — | ## How is Wilton measured? Brandwave collects information about searches that people make online using Wilton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wilton cake” ## Which workbench vice brands compete with Wilton? - [Draper](/demand/global-en/brands/draper): Head-to-head: /demand/global-en/compare/draper-vs-wilton - [Clarke](/demand/global-en/brands/clarke): Head-to-head: /demand/global-en/compare/clarke-vs-wilton - [Bessey](/demand/global-en/brands/bessey): Head-to-head: /demand/global-en/compare/bessey-vs-wilton - [Irwin](/demand/global-en/brands/irwin): Head-to-head: /demand/global-en/compare/irwin-vs-wilton - [Record](/demand/global-en/brands/record): Head-to-head: /demand/global-en/compare/record-vs-wilton ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wilton: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wilton This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wilton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.