--- title: "Wilton: search popularity worldwide" description: "An American maker of bench vises and hammers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wilton-tools" publisher: "Brandwave" --- # Wilton: search popularity worldwide An American maker of bench vises and hammers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wilton - **Owned by**: JPW Industries - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among bench vise brands**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bench vise brands | 4 | 1.8% | 6.6K | - [Bench vise brands](/demand/global-en/categories/bench-vise-brands) ## Top bench vise brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wilton was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wilton is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wilton | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Yost | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HEUER | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Bessey | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | RIDGID | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Irwin | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bench vise brands - Asked ChatGPT "Which bench vise brand should I buy?": 1. Wilton, 2. Yost, 3. Bessey, 4. Irwin - Asked ChatGPT "What are the best bench vise brands?": 1. Wilton, 2. HEUER, 3. Yost, 4. RIDGID, 5. Bessey - Asked ChatGPT "What's the best bench vise brand for metalworking bench?": 1. Wilton, 2. Yost - Searched Google, AI Overview "best bench vise": 1. Wilton - Searched Google, AI Overview "heavy duty bench vise": 1. Bessey, 2. Yost Not named in any answer: Craftsman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Wilton changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wilton worldwide fell from 8.1K to 6.6K. - Across the 12 months ending September 2026, Wilton’s share of searches among bench vise brands worldwide decreased from 2.6% to 1.8%. - Across the 12 months ending September 2026, Wilton’s share of searches among bench vise brands worldwide peaked at 2.6% in October 2025 and was lowest at 1.5% in June 2026. ## How did search popularity change for bench vise brands worldwide in September 2026? - In September 2026, RIDGID gained share of searches among bench vise brands worldwide, from 9.4% to 11.1%. - In September 2026, Bessey gained share of searches among bench vise brands worldwide, from 1.9% to 2.7%. - In September 2026, Craftsman lost share of searches among bench vise brands worldwide, from 85.8% to 82.8%. - Estimated monthly branded searches for HEUER worldwide rose 36.8% over 12 measured months, from 380 to 520 in September 2026. - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Yost worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bench vise brands | 8.1K | 2.6% | 4 | | Nov 2025 | Bench vise brands | 8.1K | 2.6% | 4 | | Dec 2025 | Bench vise brands | 8.1K | 2.2% | 4 | | Jan 2026 | Bench vise brands | 8.1K | 2.2% | 4 | | Feb 2026 | Bench vise brands | 6.6K | 1.5% | 4 | | Mar 2026 | Bench vise brands | 8.1K | 1.6% | 4 | | Apr 2026 | Bench vise brands | 9.9K | 2.3% | 4 | | May 2026 | Bench vise brands | 8.1K | 1.9% | 4 | | Jun 2026 | Bench vise brands | 6.6K | 1.5% | 4 | | Jul 2026 | Bench vise brands | 6.6K | 1.5% | 4 | | Aug 2026 | Bench vise brands | 6.6K | 1.5% | 4 | | Sep 2026 | Bench vise brands | 6.6K | 1.8% | 4 | ## How are Wilton’s branded searches counted? Brandwave collects information about searches that people make online using Wilton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wilton vise” ## Which bench vise brands compete with Wilton? - [Craftsman](/demand/global-en/brands/craftsman): Head-to-head: /demand/global-en/compare/craftsman-vs-wilton-tools - [RIDGID](/demand/global-en/brands/ridgid): Head-to-head: /demand/global-en/compare/ridgid-vs-wilton-tools - [Bessey](/demand/global-en/brands/bessey): Head-to-head: /demand/global-en/compare/bessey-vs-wilton-tools - [Irwin](/demand/global-en/brands/irwin): Head-to-head: /demand/global-en/compare/irwin-vs-wilton-tools - [Yost](/demand/global-en/brands/yost-vises): Head-to-head: /demand/global-en/compare/wilton-tools-vs-yost-vises - [HEUER](/demand/global-en/brands/heuer-vise) ## Who owns Wilton? Wilton is owned by JPW Industries. Brandwave does not track any other brands owned by JPW Industries. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Wilton? Wilton is owned by JPW Industries. Brandwave does not track any other brands owned by JPW Industries. ## Cite this page Brandwave. "Wilton: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wilton-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wilton-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.