--- title: "Wilson: search popularity and Share of Search worldwide" description: "Wilson makes racquets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wilson" publisher: "Brandwave" --- # Wilson: search popularity and Share of Search worldwide Wilson makes racquets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wilson - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among basketball brands**: 0.04% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Basketball brands | 5 | 0.04% | 8.1K | | Golf balls | 6 | 0.6% | 8.1K | | Volleyballs | 5 | 1.1% | 8.1K | | Tennis rackets | 5 | 1.4% | 8.1K | | Tennis racket brands | 5 | 1.5% | 8.1K | | Tennis balls | 4 | 4.2% | 8.1K | | Squash rackets | 4 | 8.2% | 8.1K | | Squash racket brands | 4 | 8.6% | 8.1K | - [Basketball brands](/demand/global-en/categories/basketball-brands) - [Golf balls](/demand/global-en/categories/golf-balls) - [Volleyballs](/demand/global-en/categories/volleyballs) - [Tennis rackets](/demand/global-en/categories/tennis-rackets) - [Tennis racket brands](/demand/global-en/categories/tennis-racket-brands) - [Tennis balls](/demand/global-en/categories/tennis-balls) - [Squash rackets](/demand/global-en/categories/squash-rackets) - [Squash racket brands](/demand/global-en/categories/squash-racket-brands) ## How has branded search demand for Wilson changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Wilson worldwide fell from 9.9K to 8.1K. - Across the 11 months ending August 2026, Wilson’s estimated Share of Search among basketball brands worldwide held steady, from 0.05% to 0.04%. - Across the 11 months ending August 2026, Wilson’s estimated Share of Search among golf balls worldwide held steady, from 0.81% to 0.6%. - Across the 11 months ending August 2026, Wilson’s estimated Share of Search among volleyballs worldwide decreased from 1.6% to 1.1%. - Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis rackets worldwide held steady, from 1.5% to 1.4%. - Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis racket brands worldwide held steady at 1.5%. - Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis balls worldwide held steady, from 4.4% to 4.2%. - Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash rackets worldwide decreased from 9.5% to 8.2%. - Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash rackets worldwide peaked at 11.1% in February 2026 and was lowest at 7.8% in July 2026. - Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash racket brands worldwide decreased from 10.1% to 8.6%. - Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash racket brands worldwide peaked at 11.7% in February 2026 and was lowest at 8.4% in March 2026. ## How did search popularity change for basketball brands worldwide in August 2026? - In August 2026, Molten lost estimated Share of Search among basketball brands worldwide, from 0.95% to 0.35%. - In August 2026, Spalding rose from 4th to 3rd among basketball brands worldwide. - Estimated monthly branded searches for Baden worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for golf balls worldwide in August 2026? - In August 2026, Callaway overtook TaylorMade to rank 2nd among golf balls worldwide, at 27.2%. - In August 2026, Bridgestone lost estimated Share of Search among golf balls worldwide, from 35.6% to 27.2%. - In August 2026, Titleist lost estimated Share of Search among golf balls worldwide, from 23.8% to 22.3%. - In August 2026, TaylorMade lost estimated Share of Search among golf balls worldwide, from 19.4% to 18.2%. - Srixon’s estimated Share of Search among golf balls worldwide has lost ground for 3 months in a row, from 5.1% to 4.5% in August 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for volleyballs worldwide in August 2026? - In August 2026, Spalding overtook Molten to rank 2nd among volleyballs worldwide, at 18.7%. - In August 2026, Baden gained estimated Share of Search among volleyballs worldwide, from 48.1% to 62.3%. - In August 2026, Molten lost estimated Share of Search among volleyballs worldwide, from 26.3% to 10.2%. - Estimated monthly branded searches for Mikasa worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. - Estimated monthly branded searches for Tachikara worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for tennis rackets worldwide in August 2026? - In August 2026, Dunlop gained estimated Share of Search among tennis rackets worldwide, from 4.9% to 5.9%. - In August 2026, Yonex lost estimated Share of Search among tennis rackets worldwide, from 66.3% to 65.5%. - In August 2026, Wilson rose from 6th to 5th among tennis rackets worldwide. - In August 2026, Prince fell from 5th to 6th among tennis rackets worldwide. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## How did search popularity change for tennis racket brands worldwide in August 2026? - In August 2026, Dunlop gained estimated Share of Search among tennis racket brands worldwide, from 5% to 6%. - In August 2026, Yonex lost estimated Share of Search among tennis racket brands worldwide, from 67.3% to 66.2%. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for tennis balls worldwide in August 2026? - In August 2026, Dunlop gained estimated Share of Search among tennis balls worldwide, from 14.7% to 17.1%. - In August 2026, Head gained estimated Share of Search among tennis balls worldwide, from 5.4% to 6.2%. - In August 2026, Wilson gained estimated Share of Search among tennis balls worldwide, from 3.6% to 4.2%. - In August 2026, Babolat lost estimated Share of Search among tennis balls worldwide, from 73.1% to 69.7%. - Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026. - Estimated monthly branded searches for Slazenger worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. ## How did search popularity change for squash rackets worldwide in August 2026? - In August 2026, Tecnifibre gained estimated Share of Search among squash rackets worldwide, from 39% to 40.8%. - In August 2026, Dunlop gained estimated Share of Search among squash rackets worldwide, from 31.9% to 33.3%. - In August 2026, Head gained estimated Share of Search among squash rackets worldwide, from 11.7% to 12.2%. - In August 2026, Prince lost estimated Share of Search among squash rackets worldwide, from 9.5% to 5.4%. - In August 2026, Wilson rose from 5th to 4th among squash rackets worldwide. - Estimated monthly branded searches for Eye worldwide fell 46.2% over 11 measured months, from 260 to 140 in August 2026. ## How did search popularity change for squash racket brands worldwide in August 2026? - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Basketball brands | 9.9K | 0.05% | 5 | | Nov 2025 | Basketball brands | 9.9K | 0.03% | 5 | | Dec 2025 | Basketball brands | 8.1K | 0.03% | 5 | | Jan 2026 | Basketball brands | 8.1K | 0.03% | 5 | | Feb 2026 | Basketball brands | 9.9K | 0.05% | 5 | | Mar 2026 | Basketball brands | 8.1K | 0.03% | 5 | | Apr 2026 | Basketball brands | 8.1K | 0.04% | 5 | | May 2026 | Basketball brands | 8.1K | 0.04% | 5 | | Jun 2026 | Basketball brands | 8.1K | 0.04% | 5 | | Jul 2026 | Basketball brands | 6.6K | 0.03% | 5 | | Aug 2026 | Basketball brands | 8.1K | 0.04% | 5 | | Sep 2026 | Basketball brands | — | — | — | | Oct 2025 | Golf balls | 9.9K | 0.81% | 6 | | Nov 2025 | Golf balls | 9.9K | 0.76% | 6 | | Dec 2025 | Golf balls | 8.1K | 0.72% | 6 | | Jan 2026 | Golf balls | 8.1K | 0.62% | 6 | | Feb 2026 | Golf balls | 9.9K | 0.8% | 6 | | Mar 2026 | Golf balls | 8.1K | 0.57% | 6 | | Apr 2026 | Golf balls | 8.1K | 0.49% | 6 | | May 2026 | Golf balls | 8.1K | 0.56% | 6 | | Jun 2026 | Golf balls | 8.1K | 0.68% | 6 | | Jul 2026 | Golf balls | 6.6K | 0.52% | 6 | | Aug 2026 | Golf balls | 8.1K | 0.6% | 6 | | Sep 2026 | Golf balls | — | — | — | | Oct 2025 | Volleyballs | 9.9K | 1.6% | 5 | | Nov 2025 | Volleyballs | 9.9K | 1.7% | 5 | | Dec 2025 | Volleyballs | 8.1K | 1.4% | 5 | | Jan 2026 | Volleyballs | 8.1K | 1.4% | 5 | | Feb 2026 | Volleyballs | 9.9K | 1.7% | 5 | | Mar 2026 | Volleyballs | 8.1K | 1.2% | 5 | | Apr 2026 | Volleyballs | 8.1K | 1.2% | 5 | | May 2026 | Volleyballs | 8.1K | 1.2% | 5 | | Jun 2026 | Volleyballs | 8.1K | 1.1% | 5 | | Jul 2026 | Volleyballs | 6.6K | 0.86% | 5 | | Aug 2026 | Volleyballs | 8.1K | 1.1% | 5 | | Sep 2026 | Volleyballs | — | — | — | | Oct 2025 | Tennis rackets | 9.9K | 1.5% | 5 | | Nov 2025 | Tennis rackets | 9.9K | 1.7% | 5 | | Dec 2025 | Tennis rackets | 8.1K | 1.3% | 5 | | Jan 2026 | Tennis rackets | 8.1K | 1.2% | 5 | | Feb 2026 | Tennis rackets | 9.9K | 1.5% | 5 | | Mar 2026 | Tennis rackets | 8.1K | 1.4% | 5 | | Apr 2026 | Tennis rackets | 8.1K | 1.4% | 5 | | May 2026 | Tennis rackets | 8.1K | 1.4% | 5 | | Jun 2026 | Tennis rackets | 8.1K | 1.4% | 6 | | Jul 2026 | Tennis rackets | 6.6K | 1.2% | 6 | | Aug 2026 | Tennis rackets | 8.1K | 1.4% | 5 | | Sep 2026 | Tennis rackets | — | — | — | | Oct 2025 | Tennis racket brands | 9.9K | 1.5% | 5 | | Nov 2025 | Tennis racket brands | 9.9K | 1.7% | 5 | | Dec 2025 | Tennis racket brands | 8.1K | 1.3% | 5 | | Jan 2026 | Tennis racket brands | 8.1K | 1.2% | 5 | | Feb 2026 | Tennis racket brands | 9.9K | 1.5% | 5 | | Mar 2026 | Tennis racket brands | 8.1K | 1.4% | 5 | | Apr 2026 | Tennis racket brands | 8.1K | 1.4% | 5 | | May 2026 | Tennis racket brands | 8.1K | 1.4% | 5 | | Jun 2026 | Tennis racket brands | 8.1K | 1.4% | 5 | | Jul 2026 | Tennis racket brands | 6.6K | 1.2% | 5 | | Aug 2026 | Tennis racket brands | 8.1K | 1.5% | 5 | | Sep 2026 | Tennis racket brands | — | — | — | | Oct 2025 | Tennis balls | 9.9K | 4.4% | 4 | | Nov 2025 | Tennis balls | 9.9K | 4.4% | 4 | | Dec 2025 | Tennis balls | 8.1K | 4.2% | 4 | | Jan 2026 | Tennis balls | 8.1K | 3.6% | 4 | | Feb 2026 | Tennis balls | 9.9K | 4.5% | 4 | | Mar 2026 | Tennis balls | 8.1K | 3.6% | 4 | | Apr 2026 | Tennis balls | 8.1K | 3.7% | 4 | | May 2026 | Tennis balls | 8.1K | 3.6% | 4 | | Jun 2026 | Tennis balls | 8.1K | 3.8% | 4 | | Jul 2026 | Tennis balls | 6.6K | 3.6% | 4 | | Aug 2026 | Tennis balls | 8.1K | 4.2% | 4 | | Sep 2026 | Tennis balls | — | — | — | | Oct 2025 | Squash rackets | 9.9K | 9.5% | 4 | | Nov 2025 | Squash rackets | 9.9K | 9.5% | 4 | | Dec 2025 | Squash rackets | 8.1K | 8.6% | 4 | | Jan 2026 | Squash rackets | 8.1K | 8.4% | 4 | | Feb 2026 | Squash rackets | 9.9K | 11.1% | 4 | | Mar 2026 | Squash rackets | 8.1K | 7.8% | 4 | | Apr 2026 | Squash rackets | 8.1K | 8.4% | 4 | | May 2026 | Squash rackets | 8.1K | 8.1% | 4 | | Jun 2026 | Squash rackets | 8.1K | 9.4% | 5 | | Jul 2026 | Squash rackets | 6.6K | 7.8% | 5 | | Aug 2026 | Squash rackets | 8.1K | 8.2% | 4 | | Sep 2026 | Squash rackets | — | — | — | | Oct 2025 | Squash racket brands | 9.9K | 10.1% | 4 | | Nov 2025 | Squash racket brands | 9.9K | 10.1% | 4 | | Dec 2025 | Squash racket brands | 8.1K | 9.1% | 4 | | Jan 2026 | Squash racket brands | 8.1K | 9.1% | 4 | | Feb 2026 | Squash racket brands | 9.9K | 11.7% | 4 | | Mar 2026 | Squash racket brands | 8.1K | 8.4% | 4 | | Apr 2026 | Squash racket brands | 8.1K | 9% | 4 | | May 2026 | Squash racket brands | 8.1K | 8.6% | 4 | | Jun 2026 | Squash racket brands | 8.1K | 10.4% | 4 | | Jul 2026 | Squash racket brands | 6.6K | 8.6% | 4 | | Aug 2026 | Squash racket brands | 8.1K | 8.6% | 4 | | Sep 2026 | Squash racket brands | — | — | — | ## How is Wilson measured? Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wilson padel” ## Which basketball brands compete with Wilson? - [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/nike-vs-wilson - [Baden](/demand/global-en/brands/baden): Head-to-head: /demand/global-en/compare/baden-vs-wilson - [Spalding](/demand/global-en/brands/spalding): Head-to-head: /demand/global-en/compare/spalding-vs-wilson - [Molten](/demand/global-en/brands/molten): Head-to-head: /demand/global-en/compare/molten-vs-wilson ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wilson: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wilson This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wilson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.