--- title: "Willow: search popularity and Share of Search worldwide" description: "Willow is a voice dictation tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/willow-voice" publisher: "Brandwave" --- # Willow: search popularity and Share of Search worldwide Willow is a voice dictation tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Willow - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among AI dictation tools**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI dictation tools | 4 | 1.2% | 6.6K | | Breast pump brands | 5 | 1.5% | 6.6K | - [AI dictation tools](/demand/global-en/categories/ai-dictation-tools) - [Breast pump brands](/demand/global-en/categories/breast-pump-brands) ## How has branded search demand for Willow changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Willow worldwide rose from 3.6K to 6.6K. - Across the 11 months ending August 2026, Willow’s estimated Share of Search among AI dictation tools worldwide increased from 0.5% to 1.2%. - Across the 11 months ending August 2026, Willow rose from 5th to 4th among AI dictation tools worldwide. - Across the 11 months ending August 2026, Willow’s estimated Share of Search among breast pump brands worldwide increased from 0.67% to 1.5%. - Across the 11 months ending August 2026, Willow’s estimated Share of Search among breast pump brands worldwide peaked at 1.8% in July 2026 and was lowest at 0.67% in October 2025. ## How did search popularity change for AI dictation tools worldwide in August 2026? - In August 2026, Otter gained estimated Share of Search among AI dictation tools worldwide, from 71.5% to 73.1%. - In August 2026, MacWhisper gained estimated Share of Search among AI dictation tools worldwide, from 8.2% to 8.8%. - In August 2026, Whisper lost estimated Share of Search among AI dictation tools worldwide, from 18.2% to 16.1%. - Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026. - Estimated monthly branded searches for Dragon worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026. ## How did search popularity change for breast pump brands worldwide in August 2026? - In August 2026, Medela gained estimated Share of Search among breast pump brands worldwide, from 59.9% to 62.3%. - In August 2026, Spectra lost estimated Share of Search among breast pump brands worldwide, from 16% to 13.6%. - In August 2026, Elvie rose from 3rd to 2nd among breast pump brands worldwide. - Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI dictation tools | 3.6K | 0.5% | 5 | | Nov 2025 | AI dictation tools | 4.4K | 0.71% | 5 | | Dec 2025 | AI dictation tools | 3.6K | 0.69% | 5 | | Jan 2026 | AI dictation tools | 5.4K | 0.82% | 5 | | Feb 2026 | AI dictation tools | 6.6K | 0.98% | 4 | | Mar 2026 | AI dictation tools | 6.6K | 0.76% | 4 | | Apr 2026 | AI dictation tools | 5.4K | 0.61% | 5 | | May 2026 | AI dictation tools | 5.4K | 0.7% | 4 | | Jun 2026 | AI dictation tools | 4.4K | 0.66% | 5 | | Jul 2026 | AI dictation tools | 8.1K | 1.3% | 4 | | Aug 2026 | AI dictation tools | 6.6K | 1.2% | 4 | | Sep 2026 | AI dictation tools | — | — | — | | Oct 2025 | Breast pump brands | 3.6K | 0.67% | 5 | | Nov 2025 | Breast pump brands | 4.4K | 0.88% | 5 | | Dec 2025 | Breast pump brands | 3.6K | 0.79% | 5 | | Jan 2026 | Breast pump brands | 5.4K | 0.95% | 5 | | Feb 2026 | Breast pump brands | 6.6K | 1.4% | 5 | | Mar 2026 | Breast pump brands | 6.6K | 1.4% | 5 | | Apr 2026 | Breast pump brands | 5.4K | 1.1% | 5 | | May 2026 | Breast pump brands | 5.4K | 1.2% | 5 | | Jun 2026 | Breast pump brands | 4.4K | 1% | 5 | | Jul 2026 | Breast pump brands | 8.1K | 1.8% | 5 | | Aug 2026 | Breast pump brands | 6.6K | 1.5% | 5 | | Sep 2026 | Breast pump brands | — | — | — | ## How is Willow measured? Brandwave collects information about searches that people make online using Willow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “willow voice” ## Which AI dictation tools compete with Willow? - [Otter](/demand/global-en/brands/otter-ai): Head-to-head: /demand/global-en/compare/otter-ai-vs-willow-voice - [Whisper](/demand/global-en/brands/whisper): Head-to-head: /demand/global-en/compare/whisper-vs-willow-voice - [MacWhisper](/demand/global-en/brands/macwhisper): Head-to-head: /demand/global-en/compare/macwhisper-vs-willow-voice - [Dragon](/demand/global-en/brands/dragon): Head-to-head: /demand/global-en/compare/dragon-vs-willow-voice ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Willow: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/willow-voice This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/willow-voice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.