---
title: "Willis Towers Watson: search popularity worldwide"
description: "Willis Towers Watson is insurance broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/willis-towers-watson"
publisher: "Brandwave"
---

# Willis Towers Watson: search popularity worldwide

Willis Towers Watson is insurance broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Willis Towers Watson
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among insurance brokers**: 50.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insurance brokers | 1 | 50.1% | 74K |

- [Insurance brokers](/demand/global-en/categories/insurance-brokers)

## How has branded search demand for Willis Towers Watson changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Willis Towers Watson worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Willis Towers Watson’s estimated Share of Search among insurance brokers worldwide increased from 39.3% to 50.1%.
- Across the 11 months ending August 2026, Willis Towers Watson’s estimated Share of Search among insurance brokers worldwide peaked at 54.8% in February 2026 and was lowest at 39.3% in October 2025.
- Across the 11 months ending August 2026, Willis Towers Watson rose from 2nd to 1st among insurance brokers worldwide.

## How did search popularity change for insurance brokers worldwide in August 2026?

- Estimated monthly branded searches for Lockton worldwide fell 55% over 11 measured months, from 110K to 49.5K in August 2026.
- Estimated monthly branded searches for Gallagher worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.
- Estimated monthly branded searches for Aon worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
- Estimated monthly branded searches for Marsh worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
- Estimated monthly branded searches for Brown & Brown worldwide fell 18.3% over 11 measured months, from 26.2K to 21.4K in August 2026.
- Estimated monthly branded searches for Willis Towers Watson worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insurance brokers | 90.5K | 39.3% | 2 |
| Nov 2025 | Insurance brokers | 74K | 49.5% | 1 |
| Dec 2025 | Insurance brokers | 74K | 49.6% | 1 |
| Jan 2026 | Insurance brokers | 90.5K | 50.2% | 1 |
| Feb 2026 | Insurance brokers | 90.5K | 54.8% | 1 |
| Mar 2026 | Insurance brokers | 90.5K | 53.3% | 1 |
| Apr 2026 | Insurance brokers | 74K | 49.3% | 1 |
| May 2026 | Insurance brokers | 74K | 49.6% | 1 |
| Jun 2026 | Insurance brokers | 74K | 48.7% | 1 |
| Jul 2026 | Insurance brokers | 74K | 49.9% | 1 |
| Aug 2026 | Insurance brokers | 74K | 50.1% | 1 |
| Sep 2026 | Insurance brokers | — | — | — |

## How is Willis Towers Watson measured?

Brandwave collects information about searches that people make online using Willis Towers Watson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “willis towers watson”

## Which insurance brokers compete with Willis Towers Watson?

- [Lockton](/demand/global-en/brands/lockton): Head-to-head: /demand/global-en/compare/lockton-vs-willis-towers-watson
- [Brown & Brown](/demand/global-en/brands/brown-brown): Head-to-head: /demand/global-en/compare/brown-brown-vs-willis-towers-watson
- [Marsh](/demand/global-en/brands/marsh): Head-to-head: /demand/global-en/compare/marsh-vs-willis-towers-watson
- [Aon](/demand/global-en/brands/aon): Head-to-head: /demand/global-en/compare/aon-vs-willis-towers-watson
- [Gallagher](/demand/global-en/brands/gallagher): Head-to-head: /demand/global-en/compare/gallagher-vs-willis-towers-watson

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Willis Towers Watson: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/willis-towers-watson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/willis-towers-watson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.