--- title: "How popular is Williamsburg? Searches and AI answers worldwide" description: "Williamsburg makes handmade oil paints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/williamsburg-oil-colors" publisher: "Brandwave" --- # How popular is Williamsburg? Searches and AI answers worldwide Williamsburg makes handmade oil paints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Williamsburg - **Owned by**: Golden Artist Colors - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among oil paint brands**: 2.8% ## Where does Williamsburg compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Oil paint brands | 6 | 2.8% | 1K | - [Oil paint brands](/demand/global-en/categories/oil-paint-brands) ## Top oil paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Williamsburg was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Williamsburg is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gamblin | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Michael Harding | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Old Holland | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Williamsburg | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Rembrandt | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Sennelier | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about oil paint brands - Asked ChatGPT "What's the best oil paint brand for artists?": 1. Winsor & Newton, 2. Michael Harding, 3. Gamblin, 4. Old Holland, 5. Williamsburg - Asked ChatGPT "Which oil paints should a beginner buy?": 1. Gamblin, 2. Winsor & Newton - Asked ChatGPT "What are the best professional oil paint brands?": 1. Michael Harding, 2. Old Holland, 3. Williamsburg, 4. Gamblin, 5. Winsor & Newton, 6. Rembrandt - Searched Google, AI Overview "oil paint": 1. Gamblin, 2. Winsor & Newton, 3. Old Holland, 4. Rembrandt Not named in any answer: Sennelier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Williamsburg changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Williamsburg worldwide fell from 1.3K to 1K. - Across the 12 months ending October 2026, Williamsburg’s share of searches among oil paint brands worldwide peaked at 3.3% in September 2026 and was lowest at 2% in March 2026. ## How did search popularity change for oil paint brands worldwide in October 2026? - In October 2026, Michael Harding overtook Gamblin to become the leader among oil paint brands worldwide, with 35.7% of the searches. - In October 2026, Gamblin lost share of searches among oil paint brands worldwide, from 36.2% to 32.6%. - In October 2026, Winsor & Newton lost share of searches among oil paint brands worldwide, from 21.7% to 18.4%. - In October 2026, Old Holland lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%. - In October 2026, Rembrandt lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%. - In October 2026, Williamsburg lost share of searches among oil paint brands worldwide, from 3.3% to 2.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Oil paint brands | 1.3K | 3.1% | 6 | | Dec 2025 | Oil paint brands | 1.3K | 3% | 6 | | Jan 2026 | Oil paint brands | 1.3K | 2.8% | 6 | | Feb 2026 | Oil paint brands | 1K | 2.6% | 6 | | Mar 2026 | Oil paint brands | 1K | 2% | 6 | | Apr 2026 | Oil paint brands | 1K | 2.5% | 6 | | May 2026 | Oil paint brands | 1K | 2.3% | 6 | | Jun 2026 | Oil paint brands | 1K | 2.3% | 6 | | Jul 2026 | Oil paint brands | 1K | 3.1% | 6 | | Aug 2026 | Oil paint brands | 1K | 2.6% | 6 | | Sep 2026 | Oil paint brands | 1K | 3.3% | 6 | | Oct 2026 | Oil paint brands | 1K | 2.8% | 6 | ## How are Williamsburg’s branded searches counted? Brandwave collects information about searches that people make online using Williamsburg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “williamsburg oil paint” ## Which oil paint brands compete with Williamsburg? - [Michael Harding](/demand/global-en/brands/michael-harding) - [Gamblin](/demand/global-en/brands/gamblin): Head-to-head: /demand/global-en/compare/gamblin-vs-williamsburg-oil-colors - [Winsor & Newton](/demand/global-en/brands/winsor-and-newton): Head-to-head: /demand/global-en/compare/williamsburg-oil-colors-vs-winsor-and-newton - [Old Holland](/demand/global-en/brands/old-holland): Head-to-head: /demand/global-en/compare/old-holland-vs-williamsburg-oil-colors - [Rembrandt](/demand/global-en/brands/rembrandt-paints): Head-to-head: /demand/global-en/compare/rembrandt-paints-vs-williamsburg-oil-colors - [Sennelier](/demand/global-en/brands/sennelier): Head-to-head: /demand/global-en/compare/sennelier-vs-williamsburg-oil-colors ## Who owns Williamsburg? Williamsburg is owned by Golden Artist Colors. Brandwave does not track any other brands owned by Golden Artist Colors. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Williamsburg? Williamsburg is owned by Golden Artist Colors. Brandwave does not track any other brands owned by Golden Artist Colors. ## Cite this page Brandwave. "How popular is Williamsburg? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/williamsburg-oil-colors This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/williamsburg-oil-colors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.