---
title: "Wilkinson Sword: search popularity worldwide"
description: "Wilkinson Sword is a razor brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wilkinson-sword"
publisher: "Brandwave"
---

# Wilkinson Sword: search popularity worldwide

Wilkinson Sword is a razor brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wilkinson Sword
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among razor blade brands**: 4.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Razor blade brands | 4 | 4.1% | 27.1K |

- [Razor blade brands](/demand/global-en/categories/razor-blade-brands)

## How has branded search demand for Wilkinson Sword changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wilkinson Sword worldwide rose from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Wilkinson Sword’s estimated Share of Search among razor blade brands worldwide held steady, from 3.6% to 4.1%.

## How did search popularity change for razor blade brands worldwide in August 2026?

- In August 2026, BIC gained estimated Share of Search among razor blade brands worldwide, from 6.5% to 9.1%.
- In August 2026, Dollar Shave Club gained estimated Share of Search among razor blade brands worldwide, from 16% to 18.5%.
- In August 2026, Gillette lost estimated Share of Search among razor blade brands worldwide, from 72.4% to 67.7%.
- Estimated monthly branded searches for Schick worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
- Estimated monthly branded searches for Wilkinson Sword worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Razor blade brands | 22.2K | 3.6% | 4 |
| Nov 2025 | Razor blade brands | 22.2K | 3.5% | 4 |
| Dec 2025 | Razor blade brands | 22.2K | 3.6% | 4 |
| Jan 2026 | Razor blade brands | 22.2K | 3.5% | 4 |
| Feb 2026 | Razor blade brands | 22.2K | 4% | 4 |
| Mar 2026 | Razor blade brands | 22.2K | 3.6% | 4 |
| Apr 2026 | Razor blade brands | 22.2K | 3.6% | 4 |
| May 2026 | Razor blade brands | 27.1K | 4.3% | 4 |
| Jun 2026 | Razor blade brands | 27.1K | 4.4% | 4 |
| Jul 2026 | Razor blade brands | 27.1K | 4.4% | 4 |
| Aug 2026 | Razor blade brands | 27.1K | 4.1% | 4 |
| Sep 2026 | Razor blade brands | — | — | — |

## How is Wilkinson Sword measured?

Brandwave collects information about searches that people make online using Wilkinson Sword’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wilkinson sword”

## Which razor blade brands compete with Wilkinson Sword?

- [Gillette](/demand/global-en/brands/gillette): Head-to-head: /demand/global-en/compare/gillette-vs-wilkinson-sword
- [Dollar Shave Club](/demand/global-en/brands/dollar-shave-club): Head-to-head: /demand/global-en/compare/dollar-shave-club-vs-wilkinson-sword
- [BIC](/demand/global-en/brands/bic): Head-to-head: /demand/global-en/compare/bic-vs-wilkinson-sword
- [Schick](/demand/global-en/brands/schick): Head-to-head: /demand/global-en/compare/schick-vs-wilkinson-sword

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wilkinson Sword: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wilkinson-sword

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wilkinson-sword. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.