--- title: "Wilkin & Sons: search popularity and Share of Search worldwide" description: "Wilkin & Sons is jam brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wilkin-and-sons" publisher: "Brandwave" --- # Wilkin & Sons: search popularity and Share of Search worldwide Wilkin & Sons is jam brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wilkin & Sons - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among marmalade brands**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Marmalade brands | 3 | 4.1% | 5.4K | | Jam brands | 3 | 15.5% | 5.4K | - [Marmalade brands](/demand/global-en/categories/marmalade-brands) - [Jam brands](/demand/global-en/categories/jam-brands) ## How has branded search demand for Wilkin & Sons changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Wilkin & Sons worldwide held steady at 5.4K. - Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among marmalade brands worldwide peaked at 5.8% in February 2026 and was lowest at 2% in May 2026. - Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among jam brands worldwide increased from 14.9% to 15.5%. - Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among jam brands worldwide peaked at 22% in January 2026 and was lowest at 14.9% in October 2025. ## How did search popularity change for marmalade brands worldwide in August 2026? - In August 2026, Stute gained estimated Share of Search among marmalade brands worldwide, from 6.3% to 9.1%. - In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 85.3% to 82.6%. - Estimated monthly branded searches for Duerr's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026. - Estimated monthly branded searches for Frank Cooper worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. - Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for jam brands worldwide in August 2026? - In August 2026, Smucker's overtook Cottee's to rank 2nd among jam brands worldwide, at 15.5%. - In August 2026, St Dalfour gained estimated Share of Search among jam brands worldwide, from 48.3% to 51.8%. - In August 2026, Wilkin & Sons lost estimated Share of Search among jam brands worldwide, from 17.6% to 15.5%. - In August 2026, Cottee's lost estimated Share of Search among jam brands worldwide, from 14.4% to 12.6%. - In August 2026, Hartley's lost estimated Share of Search among jam brands worldwide, from 5.2% to 4.6%. - Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marmalade brands | 5.4K | 3.7% | 3 | | Nov 2025 | Marmalade brands | 6.6K | 4% | 3 | | Dec 2025 | Marmalade brands | 6.6K | 4.7% | 3 | | Jan 2026 | Marmalade brands | 8.1K | 3.9% | 4 | | Feb 2026 | Marmalade brands | 6.6K | 5.8% | 3 | | Mar 2026 | Marmalade brands | 5.4K | 4.1% | 3 | | Apr 2026 | Marmalade brands | 5.4K | 2.4% | 3 | | May 2026 | Marmalade brands | 5.4K | 2% | 3 | | Jun 2026 | Marmalade brands | 5.4K | 2.4% | 3 | | Jul 2026 | Marmalade brands | 5.4K | 4.2% | 3 | | Aug 2026 | Marmalade brands | 5.4K | 4.1% | 3 | | Sep 2026 | Marmalade brands | — | — | — | | Oct 2025 | Jam brands | 5.4K | 14.9% | 3 | | Nov 2025 | Jam brands | 6.6K | 18.2% | 2 | | Dec 2025 | Jam brands | 6.6K | 17.7% | 2 | | Jan 2026 | Jam brands | 8.1K | 22% | 2 | | Feb 2026 | Jam brands | 6.6K | 20.1% | 2 | | Mar 2026 | Jam brands | 5.4K | 16.5% | 4 | | Apr 2026 | Jam brands | 5.4K | 17.1% | 3 | | May 2026 | Jam brands | 5.4K | 16.5% | 4 | | Jun 2026 | Jam brands | 5.4K | 16.4% | 4 | | Jul 2026 | Jam brands | 5.4K | 17.6% | 2 | | Aug 2026 | Jam brands | 5.4K | 15.5% | 3 | | Sep 2026 | Jam brands | — | — | — | ## How is Wilkin & Sons measured? Brandwave collects information about searches that people make online using Wilkin & Sons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wilkin and sons” ## Which marmalade brands compete with Wilkin & Sons? - [Robertson's](/demand/global-en/brands/robertsons): Head-to-head: /demand/global-en/compare/robertsons-vs-wilkin-and-sons - [Stute](/demand/global-en/brands/stute): Head-to-head: /demand/global-en/compare/stute-vs-wilkin-and-sons - [Chivers](/demand/global-en/brands/chivers): Head-to-head: /demand/global-en/compare/chivers-vs-wilkin-and-sons - [Duerr's](/demand/global-en/brands/duerrs): Head-to-head: /demand/global-en/compare/duerrs-vs-wilkin-and-sons - [Frank Cooper](/demand/global-en/brands/frank-cooper): Head-to-head: /demand/global-en/compare/frank-cooper-vs-wilkin-and-sons ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wilkin & Sons: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/wilkin-and-sons This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wilkin-and-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.