--- title: "WildBird: search popularity worldwide" description: "A baby sling and carrier brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wildbird" publisher: "Brandwave" --- # WildBird: search popularity worldwide A baby sling and carrier brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WildBird - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among baby carrier brands**: 6.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby carrier brands | 4 | 6.1% | 40.5K | - [Baby carrier brands](/demand/global-en/categories/baby-carrier-brands) ## Top baby carrier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WildBird was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. WildBird is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ergobaby | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | WildBird | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | BabyBjörn | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tula | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Konny | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Manduca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby carrier brands - Asked ChatGPT "Which baby carrier brand should I buy?": 1. Ergobaby, 2. BabyBjörn, 3. Tula - Asked ChatGPT "What are the best baby carrier brands?": 1. Ergobaby, 2. BabyBjörn, 3. Tula, 4. WildBird - Asked ChatGPT "What's the best baby carrier brand for all day hands free?": 1. Ergobaby, 2. Tula - Searched Google, AI Overview "best baby carrier": 1. Ergobaby, 2. WildBird, 3. BabyBjörn - Searched Google, AI Overview "baby carrier brands": 1. WildBird, 2. Ergobaby Not named in any answer: Konny and Manduca. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for WildBird changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for WildBird worldwide rose from 33.1K to 40.5K. - Across the 12 months ending September 2026, WildBird’s share of searches among baby carrier brands worldwide increased from 5.4% to 6.1%. - Across the 12 months ending September 2026, WildBird’s share of searches among baby carrier brands worldwide peaked at 7.9% in March 2026 and was lowest at 5.1% in December 2025. - Across the 12 months ending September 2026, WildBird rose from 5th to 4th among baby carrier brands worldwide. ## How did search popularity change for baby carrier brands worldwide in September 2026? - In September 2026, Tula overtook Ergobaby to become the leader among baby carrier brands worldwide, with 37.3% of the searches. - In September 2026, Konny overtook Manduca to rank 5th among baby carrier brands worldwide, with 5% of the searches. - In September 2026, Ergobaby lost share of searches among baby carrier brands worldwide, from 39.9% to 35.2%. - In September 2026, WildBird lost share of searches among baby carrier brands worldwide, from 7.7% to 6.1%. - Estimated monthly branded searches for Manduca worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. - Estimated monthly branded searches for BabyBjörn worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby carrier brands | 33.1K | 5.4% | 5 | | Nov 2025 | Baby carrier brands | 40.5K | 6.5% | 5 | | Dec 2025 | Baby carrier brands | 27.1K | 5.1% | 6 | | Jan 2026 | Baby carrier brands | 40.5K | 6.6% | 4 | | Feb 2026 | Baby carrier brands | 40.5K | 6.9% | 4 | | Mar 2026 | Baby carrier brands | 49.5K | 7.9% | 4 | | Apr 2026 | Baby carrier brands | 49.5K | 7.7% | 4 | | May 2026 | Baby carrier brands | 49.5K | 7.3% | 5 | | Jun 2026 | Baby carrier brands | 40.5K | 6.7% | 4 | | Jul 2026 | Baby carrier brands | 40.5K | 6.1% | 4 | | Aug 2026 | Baby carrier brands | 49.5K | 7.7% | 4 | | Sep 2026 | Baby carrier brands | 40.5K | 6.1% | 4 | ## How are WildBird’s branded searches counted? Brandwave collects information about searches that people make online using WildBird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wildbird carrier” ## Which baby carrier brands compete with WildBird? - [Tula](/demand/global-en/brands/tula): Head-to-head: /demand/global-en/compare/tula-vs-wildbird - [Ergobaby](/demand/global-en/brands/ergobaby): Head-to-head: /demand/global-en/compare/ergobaby-vs-wildbird - [BabyBjörn](/demand/global-en/brands/babybjorn): Head-to-head: /demand/global-en/compare/babybjorn-vs-wildbird - [Konny](/demand/global-en/brands/konny): Head-to-head: /demand/global-en/compare/konny-vs-wildbird - [Manduca](/demand/global-en/brands/manduca): Head-to-head: /demand/global-en/compare/manduca-vs-wildbird ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "WildBird: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wildbird This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wildbird. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.