---
title: "Wild Turkey: search popularity worldwide"
description: "Wild Turkey is a Kentucky bourbon. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/wild-turkey"
publisher: "Brandwave"
---

# Wild Turkey: search popularity worldwide

Wild Turkey is a Kentucky bourbon. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wild Turkey
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among bourbon brands**: 4.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bourbon brands | 9 | 4.7% | 62.7K |

- [Bourbon brands](/demand/global-en/categories/bourbon-brands)

## Top bourbon brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wild Turkey was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wild Turkey is the most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wild Turkey | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Four Roses | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Buffalo Trace | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Maker's Mark | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Woodford Reserve | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Elijah Craig | 6th | 2 of 3 | 2 of 2 | 4 of 5 |
| Jim Beam | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Evan Williams | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Old Forester | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Knob Creek | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Blanton's | 11th | 0 of 3 | 2 of 2 | 2 of 5 |
| Eagle Rare | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Basil Hayden | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bulleit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Angel's Envy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about bourbon brands

- Asked ChatGPT "Which bourbon should I buy?": 1. Wild Turkey, 2. Four Roses, 3. Woodford Reserve, 4. Elijah Craig
- Asked ChatGPT "What are the best bourbon brands?": 1. Wild Turkey, 2. Buffalo Trace, 3. Four Roses, 4. Woodford Reserve, 5. Maker's Mark, 6. Knob Creek, 7. Old Forester, 8. Elijah Craig
- Asked ChatGPT "What's a good bourbon for a beginner?": 1. Maker's Mark, 2. Buffalo Trace, 3. Woodford Reserve, 4. Four Roses, 5. Basil Hayden
- Searched Google, AI Overview "bourbon brands": 1. Buffalo Trace, 2. Jim Beam, 3. Wild Turkey, 4. Maker's Mark, 5. Four Roses, 6. Elijah Craig, 7. Eagle Rare, 8. Blanton's, 9. Knob Creek
- Searched Google, AI Overview "bourbon whiskey": 1. Wild Turkey, 2. Four Roses, 3. Maker's Mark, 4. Evan Williams, 5. Woodford Reserve, 6. Buffalo Trace, 7. Old Forester, 8. Elijah Craig, 9. Blanton's

Not named in any answer: Bulleit and Angel's Envy.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## How has branded search demand for Wild Turkey changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Wild Turkey worldwide fell from 67.6K to 62.7K.
- Across the 12 months ending September 2026, Wild Turkey’s share of searches among bourbon brands worldwide peaked at 5.1% in November 2025 and was lowest at 4% in December 2025.
- Across the 12 months ending September 2026, Wild Turkey fell from 8th to 9th among bourbon brands worldwide.

## How did search popularity change for bourbon brands worldwide in September 2026?

- In September 2026, Elijah Craig overtook Wild Turkey to rank 8th among bourbon brands worldwide, with 5.5% of the searches.
- In September 2026, Evan Williams overtook Basil Hayden to rank 10th among bourbon brands worldwide, with 3.7% of the searches.
- In September 2026, Buffalo Trace overtook Maker's Mark to rank 2nd among bourbon brands worldwide, with 12.2% of the searches.
- In September 2026, Angel's Envy gained share of searches among bourbon brands worldwide, from 0.92% to 1.6%.
- In September 2026, Maker's Mark lost share of searches among bourbon brands worldwide, from 15.3% to 12.2%.
- In September 2026, Jim Beam lost share of searches among bourbon brands worldwide, from 22.9% to 22.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bourbon brands | 67.6K | 4.6% | 8 |
| Nov 2025 | Bourbon brands | 82.6K | 5.1% | 8 |
| Dec 2025 | Bourbon brands | 101K | 4% | 8 |
| Jan 2026 | Bourbon brands | 67.6K | 4.6% | 8 |
| Feb 2026 | Bourbon brands | 55.3K | 4.2% | 8 |
| Mar 2026 | Bourbon brands | 62.7K | 5% | 8 |
| Apr 2026 | Bourbon brands | 62.7K | 5.1% | 8 |
| May 2026 | Bourbon brands | 67.6K | 4.9% | 9 |
| Jun 2026 | Bourbon brands | 60.2K | 4.8% | 9 |
| Jul 2026 | Bourbon brands | 55.3K | 4.6% | 8 |
| Aug 2026 | Bourbon brands | 62.7K | 4.8% | 8 |
| Sep 2026 | Bourbon brands | 62.7K | 4.7% | 9 |

## How are Wild Turkey’s branded searches counted?

Brandwave collects information about searches that people make online using Wild Turkey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wild turkey 101”
- “wild turkey bourbon”

## Which bourbon brands compete with Wild Turkey?

- [Jim Beam](/demand/global-en/brands/jim-beam)
- [Buffalo Trace](/demand/global-en/brands/buffalo-trace)
- [Maker's Mark](/demand/global-en/brands/makers-mark)
- [Woodford Reserve](/demand/global-en/brands/woodford-reserve)
- [Blanton's](/demand/global-en/brands/blantons)
- [Bulleit](/demand/global-en/brands/bulleit): Head-to-head: /demand/global-en/compare/bulleit-vs-wild-turkey
- [Eagle Rare](/demand/global-en/brands/eagle-rare): Head-to-head: /demand/global-en/compare/eagle-rare-vs-wild-turkey
- [Elijah Craig](/demand/global-en/brands/elijah-craig): Head-to-head: /demand/global-en/compare/elijah-craig-vs-wild-turkey
- [Evan Williams](/demand/global-en/brands/evan-williams): Head-to-head: /demand/global-en/compare/evan-williams-vs-wild-turkey
- [Basil Hayden](/demand/global-en/brands/basil-hayden): Head-to-head: /demand/global-en/compare/basil-hayden-vs-wild-turkey
- [Four Roses](/demand/global-en/brands/four-roses)
- [Knob Creek](/demand/global-en/brands/knob-creek)
- [Old Forester](/demand/global-en/brands/old-forester)
- [Angel's Envy](/demand/global-en/brands/angels-envy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wild Turkey: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wild-turkey

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wild-turkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.