--- title: "Wild River: search popularity worldwide" description: "Wild River is a tackle bag brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wild-river" publisher: "Brandwave" --- # Wild River: search popularity worldwide Wild River is a tackle bag brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wild River - **Owned by**: Unilever - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among tackle bag brands**: 3.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tackle bag brands | 5 | 3.7% | 33.1K | - [Tackle bag brands](/demand/global-en/categories/tackle-bag-brands) ## Top tackle bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wild River was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wild River is the joint third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plano | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | KastKing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wild River | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Evolution Fishing | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Daiwa | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Shimano | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tackle bag brands - Asked ChatGPT "Which tackle bag brand should I buy?": 1. Plano, 2. KastKing, 3. Wild River, 4. Daiwa - Asked ChatGPT "What are the best tackle bag brands?": 1. Plano, 2. KastKing, 3. Wild River, 4. Daiwa - Asked ChatGPT "What's the best tackle bag brand for fishing trips?": 1. Plano, 2. KastKing - Searched Google, AI Overview "fishing tackle bag": 1. Plano, 2. KastKing, 3. Evolution Fishing - Searched Google, AI Overview "tackle bags": 1. Plano, 2. Evolution Fishing, 3. KastKing Not named in any answer: Shimano. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Wild River changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wild River worldwide rose from 22.2K to 33.1K. - Across the 12 months ending September 2026, Wild River’s share of searches among tackle bag brands worldwide increased from 2.5% to 3.7%. - Across the 12 months ending September 2026, Wild River’s share of searches among tackle bag brands worldwide peaked at 14% in July 2026 and was lowest at 2.4% in February 2026. ## How did search popularity change for tackle bag brands worldwide in September 2026? - In September 2026, Shimano gained share of searches among tackle bag brands worldwide, from 37.8% to 40.8%. - In September 2026, Plano gained share of searches among tackle bag brands worldwide, from 30.9% to 33.4%. - In September 2026, Daiwa gained share of searches among tackle bag brands worldwide, from 13.9% to 15%. - In September 2026, Wild River lost share of searches among tackle bag brands worldwide, from 9.3% to 3.7%. - In September 2026, KastKing lost share of searches among tackle bag brands worldwide, from 7.6% to 6.7%. - Estimated monthly branded searches for Evolution Fishing worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tackle bag brands | 22.2K | 2.5% | 5 | | Nov 2025 | Tackle bag brands | 22.2K | 2.7% | 5 | | Dec 2025 | Tackle bag brands | 22.2K | 2.9% | 5 | | Jan 2026 | Tackle bag brands | 22.2K | 3% | 5 | | Feb 2026 | Tackle bag brands | 18.1K | 2.4% | 5 | | Mar 2026 | Tackle bag brands | 27.1K | 3% | 5 | | Apr 2026 | Tackle bag brands | 33.1K | 3.3% | 5 | | May 2026 | Tackle bag brands | 49.5K | 4.7% | 5 | | Jun 2026 | Tackle bag brands | 90.5K | 9.1% | 5 | | Jul 2026 | Tackle bag brands | 135K | 14% | 4 | | Aug 2026 | Tackle bag brands | 90.5K | 9.3% | 4 | | Sep 2026 | Tackle bag brands | 33.1K | 3.7% | 5 | ## How are Wild River’s branded searches counted? Brandwave collects information about searches that people make online using Wild River’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wild river” ## Which tackle bag brands compete with Wild River? - [Shimano](/demand/global-en/brands/shimano): Head-to-head: /demand/global-en/compare/shimano-vs-wild-river - [Plano](/demand/global-en/brands/plano): Head-to-head: /demand/global-en/compare/plano-vs-wild-river - [Daiwa](/demand/global-en/brands/daiwa): Head-to-head: /demand/global-en/compare/daiwa-vs-wild-river - [KastKing](/demand/global-en/brands/kastking): Head-to-head: /demand/global-en/compare/kastking-vs-wild-river - [Evolution Fishing](/demand/global-en/brands/evolution-fishing): Head-to-head: /demand/global-en/compare/evolution-fishing-vs-wild-river ## Who owns Wild River? Wild River is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Dr. Squatch, Lipton, Lux, Lynx, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide. - [Unilever](/demand/global-en/companies/unilever): Owns 21 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Wild River? Wild River is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Dr. Squatch, Lipton, Lux, Lynx, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide. ## Cite this page Brandwave. "Wild River: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wild-river This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wild-river. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.