--- title: "WiiM: search popularity worldwide" description: "A brand of music streamers and Bluetooth audio receivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wiim" publisher: "Brandwave" --- # WiiM: search popularity worldwide A brand of music streamers and Bluetooth audio receivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WiiM - **Owned by**: Linkplay - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among bluetooth receiver brands**: 32.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bluetooth receiver brands | 2 | 32.1% | 74K | - [Bluetooth receiver brands](/demand/global-en/categories/bluetooth-receiver-brands) ## Top bluetooth receiver brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WiiM was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WiiM is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FiiO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Audioengine | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | WiiM | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Logitech | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Mpow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bose | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yamaha | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bluetooth receiver brands - Asked ChatGPT "Which Bluetooth receiver brand should I buy?": 1. FiiO - Asked ChatGPT "What are the best Bluetooth receiver brands?": 1. FiiO, 2. WiiM, 3. Audioengine, 4. Logitech - Asked ChatGPT "What's the best Bluetooth receiver brand for home audio?": 1. Audioengine, 2. FiiO, 3. WiiM - Searched Google, AI Overview "best bluetooth receiver": 1. Audioengine - Searched Google, AI Overview "bluetooth audio receiver": 1. Audioengine Not named in any answer: Mpow, Bose and Yamaha. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for WiiM changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for WiiM worldwide held steady at 74K. - Across the 12 months ending September 2026, WiiM’s share of searches among bluetooth receiver brands worldwide increased from 31.2% to 32.1%. - Across the 12 months ending September 2026, WiiM’s share of searches among bluetooth receiver brands worldwide peaked at 36% in June 2026 and was lowest at 27.3% in February 2026. ## How did search popularity change for bluetooth receiver brands worldwide in September 2026? - In September 2026, WiiM gained share of searches among bluetooth receiver brands worldwide, from 28.4% to 32.1%. - In September 2026, Audioengine gained share of searches among bluetooth receiver brands worldwide, from 4.6% to 5.2%. - In September 2026, FiiO lost share of searches among bluetooth receiver brands worldwide, from 63.2% to 58.5%. - Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Yamaha worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026. - Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bluetooth receiver brands | 74K | 31.2% | 2 | | Nov 2025 | Bluetooth receiver brands | 90.5K | 35.1% | 2 | | Dec 2025 | Bluetooth receiver brands | 90.5K | 31.4% | 2 | | Jan 2026 | Bluetooth receiver brands | 90.5K | 32.1% | 2 | | Feb 2026 | Bluetooth receiver brands | 60.5K | 27.3% | 2 | | Mar 2026 | Bluetooth receiver brands | 74K | 31.1% | 2 | | Apr 2026 | Bluetooth receiver brands | 60.5K | 27.8% | 2 | | May 2026 | Bluetooth receiver brands | 74K | 31.9% | 2 | | Jun 2026 | Bluetooth receiver brands | 74K | 36% | 2 | | Jul 2026 | Bluetooth receiver brands | 60.5K | 27.9% | 2 | | Aug 2026 | Bluetooth receiver brands | 74K | 28.4% | 2 | | Sep 2026 | Bluetooth receiver brands | 74K | 32.1% | 2 | ## How are WiiM’s branded searches counted? Brandwave collects information about searches that people make online using WiiM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wiim” ## Which bluetooth receiver brands compete with WiiM? - [FiiO](/demand/global-en/brands/fiio): Head-to-head: /demand/global-en/compare/fiio-vs-wiim - [Audioengine](/demand/global-en/brands/audioengine): Head-to-head: /demand/global-en/compare/audioengine-vs-wiim - [Mpow](/demand/global-en/brands/mpow): Head-to-head: /demand/global-en/compare/mpow-vs-wiim - [Bose](/demand/global-en/brands/bose): Head-to-head: /demand/global-en/compare/bose-vs-wiim - [Logitech](/demand/global-en/brands/logitech): Head-to-head: /demand/global-en/compare/logitech-vs-wiim - [Yamaha](/demand/global-en/brands/yamaha) ## Who owns WiiM? WiiM is owned by Linkplay. Brandwave does not track any other brands owned by Linkplay. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns WiiM? WiiM is owned by Linkplay. Brandwave does not track any other brands owned by Linkplay. ## Cite this page Brandwave. "WiiM: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wiim This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wiim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.