--- title: "Wieden+Kennedy: search popularity worldwide" description: "An independent advertising agency founded in Portland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/wieden-kennedy" publisher: "Brandwave" --- # Wieden+Kennedy: search popularity worldwide An independent advertising agency founded in Portland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wieden+Kennedy - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among creative agencies**: 6.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Creative agencies | 7 | 6.6% | 18.1K | - [Creative agencies](/demand/global-en/categories/creative-agencies) ## Top creative agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wieden+Kennedy was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wieden+Kennedy is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wieden+Kennedy | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Droga5 | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mother | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Anomaly | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Ogilvy | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | McCann | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DDB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | BBDO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Leo Burnett | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | TBWA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about creative agencies - Asked ChatGPT "Which creative agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best creative agencies?": 1. Wieden+Kennedy, 2. Anomaly, 3. Mother, 4. Droga5, 5. Ogilvy - Asked ChatGPT "What's the best creative agency for brand campaigns?": 1. Wieden+Kennedy, 2. Droga5, 3. Mother, 4. Anomaly - Searched Google, AI Overview "branding agency": named none of the brands we track Not named in any answer: McCann, DDB, BBDO, Leo Burnett and TBWA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Wieden+Kennedy changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wieden+Kennedy worldwide fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Wieden+Kennedy’s share of searches among creative agencies worldwide increased from 5.9% to 6.6%. - Across the 12 months ending September 2026, Wieden+Kennedy’s share of searches among creative agencies worldwide peaked at 8.9% in March 2026 and was lowest at 5.9% in October 2025. - Across the 12 months ending September 2026, Wieden+Kennedy fell from 6th to 7th among creative agencies worldwide. ## How did search popularity change for creative agencies worldwide in September 2026? - In September 2026, BBDO overtook TBWA to rank 4th among creative agencies worldwide, with 8.1% of the searches. - In September 2026, Leo Burnett overtook TBWA to rank 5th among creative agencies worldwide, with 8.1% of the searches. - In September 2026, Ogilvy gained share of searches among creative agencies worldwide, from 30.4% to 32.9%. - In September 2026, McCann gained share of searches among creative agencies worldwide, from 16.7% to 18%. - In September 2026, TBWA lost share of searches among creative agencies worldwide, from 11.1% to 8.1%. - In September 2026, DDB lost share of searches among creative agencies worldwide, from 13.6% to 12%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Creative agencies | 22.2K | 5.9% | 6 | | Nov 2025 | Creative agencies | 22.2K | 7.2% | 6 | | Dec 2025 | Creative agencies | 18.1K | 6.1% | 7 | | Jan 2026 | Creative agencies | 22.2K | 7.5% | 7 | | Feb 2026 | Creative agencies | 22.2K | 7.4% | 7 | | Mar 2026 | Creative agencies | 27.1K | 8.9% | 6 | | Apr 2026 | Creative agencies | 22.2K | 7.5% | 7 | | May 2026 | Creative agencies | 22.2K | 7.8% | 6 | | Jun 2026 | Creative agencies | 22.2K | 8.1% | 6 | | Jul 2026 | Creative agencies | 18.1K | 7.4% | 7 | | Aug 2026 | Creative agencies | 18.1K | 7.4% | 7 | | Sep 2026 | Creative agencies | 18.1K | 6.6% | 7 | ## How are Wieden+Kennedy’s branded searches counted? Brandwave collects information about searches that people make online using Wieden+Kennedy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wieden+kennedy” ## Which creative agencies compete with Wieden+Kennedy? - [Ogilvy](/demand/global-en/brands/ogilvy) - [McCann](/demand/global-en/brands/mccann) - [DDB](/demand/global-en/brands/ddb) - [BBDO](/demand/global-en/brands/bbdo): Head-to-head: /demand/global-en/compare/bbdo-vs-wieden-kennedy - [Leo Burnett](/demand/global-en/brands/leo-burnett): Head-to-head: /demand/global-en/compare/leo-burnett-vs-wieden-kennedy - [TBWA](/demand/global-en/brands/tbwa): Head-to-head: /demand/global-en/compare/tbwa-vs-wieden-kennedy - [Droga5](/demand/global-en/brands/droga5): Head-to-head: /demand/global-en/compare/droga5-vs-wieden-kennedy - [Mother](/demand/global-en/brands/mother-london): Head-to-head: /demand/global-en/compare/mother-london-vs-wieden-kennedy - [Anomaly](/demand/global-en/brands/anomaly-agency) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wieden+Kennedy: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/wieden-kennedy This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/wieden-kennedy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.